Kid Rock And Harley-Davidson Launch First-of-its-Kind Collaboration During 110th Anniversary Year

  Kid Rock And Harley-Davidson Launch First-of-its-Kind Collaboration During
                            110th Anniversary Year

Brand Partnership Features Exclusive Access at Tour Stops, First-Ever
Co-Branded Merchandise and an Epic Performance at the 110th Anniversary Event
in Milwaukee

PR Newswire

MILWAUKEE, Jan. 28, 2013

MILWAUKEE, Jan. 28, 2013 /PRNewswire/ -- In its most thrilling and globally
epic anniversary celebration to date, Harley-Davidson today announced an
exclusive partnership with legendary musician and 'American Badass' Kid Rock,
including a Saturday night performance for the company's 110^th Anniversary
celebration in Milwaukee over this Labor Day weekend.

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The first-of-its-kind partnership brings together two legendary American
rebels and names Harley-Davidson as a title sponsor of Kid Rock's Rebel Soul
tour, which kicks off Feb. 2, 2013, in Kansas City. Harley-Davidson plans to
offer fans unique experiences at each of the 60 planned stops during the Rebel
Soul tour. The tour sponsorship is just one aspect of the overarching
relationship, which will extend from concerts to retail promotions.

The final stop on the tour is Saturday, Aug. 31, 2013, when Kid Rock rolls
into Milwaukee, Harley-Davidson's hometown, to party with thousands of his
fellow riders. Kid Rock will play a ticketed show at the Marcus Amphitheater,
which is located on the south end of Milwaukee's Henry Maier Festival Park
(Summerfest Grounds). Fans who purchase 110^th Anniversary ticket packages –
currently available at – will have an opportunity to
purchase tickets for Kid Rock's 110^th Anniversary performance before they go
on public sale later this spring. Kid Rock is one of three headliners
Harley-Davidson plans to announce for the 110^th Anniversary Celebration in
Milwaukee – the other entertainment will be announced later this spring.

"What's not to love about Harley?" said Kid Rock. "They are the backbone of
American culture, the flagship American brand. I am honored and excited to
partner with this legendary icon that has helped to define American freedom at
home and abroad. In 110 years no one has done a better job of representing
America – there is NOTHING that screams America like Harley-Davidson."

A unique element of the partnership is an exclusive line of limited-edition,
co-branded Rebel Soul merchandise featuring a line coined by Kid Rock: "I
can't hear you over the rumble of my freedom." Fans will be able to purchase
concert-specific merchandise at each show, as well as an exclusive line of
merchandise at participating Harley-Davidson dealerships across the U.S. This
is the first time either brand has offered such an extensive line of
co-branded merchandise.

Also, at every Rebel Soul tour stop this year, Harley-Davidson will offer one
winner the chance to join Kid Rock's Rebel Soul band and rock on stage for one
song during that night's performance. Fans simply have to find the
Harley-Davidson Display Area at each venue to register.

Harley-Davidson is also raising the stakes with a national promotion where one
fan will win a once-in-a-lifetime experience including a factory-customized
Harley-Davidson motorcycle and the opportunity to rock alongside Kid Rock on
stage during the 110^th Anniversary show in Milwaukee. Fans can enter to win
the national promotion at beginning Feb. 2. The winner's
VIP trip to the 110^th Anniversary will also include a meet-and-greet and
photo shoot with Kid Rock.

"Kid Rock puts on a great show and embodies a lot of what Harley-Davidson and
our fans stand for – freedom, independence, self-expression and the rebel
spirit," said Harley-Davidson Chief Marketing Officer Mark-Hans Richer. "We're
excited to take an unprecedented ride with him during the Rebel Soul tour."

Harley-Davidson plans to announce ticket sales information for the Kid Rock
performance in Milwaukee in the coming weeks, along with additional details
related to the 110^th Anniversary. Event dates and tickets for Kid Rock's
Rebel Soul concert tour are available at

About the Harley-Davidson 110^th Anniversary
The Harley-Davidson 110^th Anniversary is a year-long, global celebration
connecting millions of Harley-Davidson fans across the globe united by a
common bond and shared passion for freedom, self-expression and epic
adventure.Included in the official 110^th Anniversary calendar are 12
different 110^th Anniversary experiences that Harley-Davidson will bring to
existing motorcycle events in global markets throughout September 2013.The
events span 11 countries on six continents and will be capped by two main
celebration events in Rome, Italy, in June 2013 and Milwaukee during Labor Day

Harley-Davidson fans are invited to learn more about the 110^th Anniversary
and join the celebration online where they can share videos, images and
experiences on Facebook, Twitter with the hashtag #HD110, and at

About Harley-Davidson Motor Company
Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring
motorcycles and offers a complete line of Harley-Davidson motorcycle parts,
accessories, riding gear and apparel, and general merchandise. For more
information, visit Harley-Davidson's website at

About Kid Rock
Kid Rock is one of America's largest musical personalities. In addition to
selling over 26 million albums worldwide and selling out stadiums and arenas
for more than a decade, he is an ardent supporter of our military at home and
abroad, and a leader in helping to raise money and awareness for causes
relating to the rebuilding of Detroit. His most recent album "Rebel Soul" is
out now on Top Dog/Atlantic records.

Related Link
Harley-Davidson's 110th Anniversary Information

SOURCE Harley-Davidson Motor Company

Contact: Amy Nadler, Weber Shandwick, +1-312-988-2031,; Amanda Lee, Harley-Davidson Motor Company,
+1-414-343-4105,; Nick Stern, Kid Rock,
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