72andSunny Takes Agency of the Year in Advertising Age Agency A-List
Carat Is Media Agency of the Year; Steve Stoute Is Executive of the Year; and
Peterson Milla Hooks Takes Comeback of the Year
NEW YORK, Jan. 28, 2013
NEW YORK, Jan. 28, 2013 /PRNewswire/ -- Advertising Age today released its
closely watched, annual Agency A List ranking along with its editors' picks
for special honors, the 2013 Agency Executive of the Year, the 2013 Standouts,
and the top 10 Agencies to Watch.
(Photo: http://photos.prnewswire.com/prnh/20130128/DE49085 )
Southern Calif.-based 72andSunny gets the top spot after taking big risks that
produced substantial payoffs for clients including Samsung, Google,
Activision, Sonos, Carl's Jr. and Hardees. Founded in 2004, the agency is part
of MDC Partners and has an outpost in Amsterdam.
The hot shop tops a list of the 10 best agencies in the country, as chosen by
Ad Age editors:
1.72andSunny (MDC Partners)
4.R/GA (Interpublic Group of Cos.)
6.Pereira & O'Dell (Grupo ABC)
8.Mullen (Interpublic Group of Cos.)
9.Razorfish (Publicis Groupe)
10.Deutsch (Interpublic Group of Cos.)
"The big brand ideas ad agencies are generating for marketers are no longer
limited to traditional advertising," said Abbey Klaassen, editor of
Advertising Age. "We saw great ads and marketing ideas out of every agency we
honored. But we also saw new consumer products, such as the Nike+ FuelBand
from R/GA, and even grassroots movements, like Lowe SSP3's campaign to
demobilize guerrillas in the jungles of Colombia. It points to how exciting
this industry has become and the endless opportunities for smart agencies who
think of themselves as true business problem solvers."
72andSunny joins a select group of agencies that have won Agency of the Year
honors from Ad Age. In recent years those have included: McGarryBowen (2011,
2009); Wieden & Kennedy (2010); CP&B (2008, 2004); Goodby Silverstein &
Partners (2007); The Consumer (2006); BBDO (2005); Berlin Cameron (2003);
Deutsch (2002); and Ogilvy (2001).
Also recognized for excellence in the past year:
oAgency Executive of the Year: Steve Stoute. A former record-industry
executive, Stoute is the founder of Translation. The agency turned in
strong performance in 2012, and works with clients such as State Farm,
McDonald's, Coca-Cola and A-B InBev.
oInternational Agency of the Year: Colombia-based LoweSSP3, a member of the
Interpublic Group of Companies.
oMulticultural Agency of the Year: Omnicom Group's Latinworks, for the
second consecutive year.
oMedia Agency of the Year: Carat, a unit of Aegis.
oComeback Agency of the Year: Minneapolis-based independent Peterson Milla
Hooks, for finding its mojo again after the loss of primary client Target.
"After years of talking about lines blurring between TV and digital, and PR
and social, we've finally reached a point where silos have been smashed and
smart marketing ideas can come from anywhere," said Rupal Parekh, agency
editor at Advertising Age. "Last year, we saw a one-time search agency use
digital data to conceive a visionary brand campaign for a major packaged-good
player. And we saw an agency that started out with multicultural-marketing
roots stage a music festival that touched all types of consumers for the
country's biggest beer brand. This shift makes our A-List competition even
more exciting and dynamic."
Separately, Ad Age partner Creativity named Wieden & Kennedy its agency of the
year, a repeat honor for the Portland, Ore.-based independent. Creativity
editors praised the agency's ability to connect with consumers on an emotional
level through work for clients such as Nike and Procter & Gamble.
More Standouts & Agencies to Watch
Each year, the Ad Age editors also highlight a group of agencies they believe
should be on marketers' radar. The 2013 list of Standouts includes: EVB
(Omnicom Group); Digitas (Publicis Groupe); Barton F. Graf 9000; Ogilvy (WPP);
KBS+ (MDC Partners); Fleishman-Hillard (Omnicom Group); Anomaly (MDC
Partners); AKQA (WPP); PHD (Omnicom Group); and Conill (Publicis Groupe).
"These agencies are reversing sales declines, dusting off old brands and
making them exciting again, and fueling engagement with consumers whose
attention is increasingly spread among devices and social-media networks,"
added Parekh. "It's no easy job. Adland's fight against commoditization is
tougher than ever, but I believe the agencies in our A-List issue are winning
Ten agencies made the editors' "Agencies To Watch" list for their positive
momentum, success in attracting new clients, and ability to make smart changes
to their business models. They comprise: Rokkan (Publicis Groupe); CAA
Marketing; Spark (Publicis Groupe); Dieste (Omnicom Group); Targetcast (MDC
Partners); Silver & Partners; JWT (WPP); Havas Worldwide (Havas); Vitro (MDC
Join the A-List Celebration on March 5^th
Ad Age will celebrate the agencies featured in its 2013 Agency A-List issue at
an event in Manhattan on March 5 at Arena. For more information or to attend
the party, visit this link.
The full Agency A-List can be found here and in today's issue of Advertising
Age. For reprints of the issue, please contact Laura Picariello at
About the Ad Age Agency A List
The Advertising Age Agency A List has been celebrating the best agencies in
the advertising and marketing business since the mid-1970s. Ad Age editors
make their selections based on creativity, financial performance, and ability
to positively impact a client's business. The franchise expanded in recent
years to honor a broader range of shops and reflect changes in the marketing
and media business.
About Advertising Age
Advertising Ageis the leading global source of news, intelligence and
conversation for the marketing and media community. Ongoing coverage of
strategic topics like CMO Strategies and data-driven marketing is complemented
by breaking news on digital, social media, and more.The 83-year-old media
group produces more than 15original rankings each year, including the 100
Leading National Advertisers and 100 Leading Media Companies lists, the
Digital A-List, and the annual Agency Report.
SOURCE Advertising Age
Contact: Advertiser contact: Elena Balint, +1(212) 210-0149,
firstname.lastname@example.org; or Media contact: Michele Clarke, +1(203) 912-0560,
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