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Pepperidge Farm and Culinary Expert Gail Simmons Team up on Winning Game Day-Ready Recipes

  Pepperidge Farm and Culinary Expert Gail Simmons Team up on Winning Game
  Day-Ready Recipes

Food & Wine’s Gail Simmons Expands Her Exclusive Puff Pastry Recipe Collection
                  Starring Easy Appetizers for the Big Game

Business Wire

NORWALK, Conn. -- January 28, 2013

Just in time for football’s biggest game, Pepperidge Farm is delighted to
announce its renewed partnership with culinary expert Gail Simmons and the
exciting expansion of their exclusive Puff Pastry recipe collection, which
features an assortment of simple yet impressive options for tasty half-time
hors d’oeuvres. From Turkey Meatball Bites to Italian Hero Flatbread, Simmons’
crowd-pleasing recipes – made with Pepperidge Farm® Puff Pastry – make it easy
for home cooks and hosts to achieve game day entertaining “Puffection.”

“Game day is as much about the food as it is about the football, and it’s a
great occasion for celebrating a culinary victory,” said Simmons, judge of
Bravo’s Emmy-winning show Top Chef, Special Projects Director at Food & Wine
magazine, and long-time Puff Pastry fan. “It’s important to serve items that
are not only easy to eat, but easy to make as well, and Puff Pastry is my
go-to ingredient for show-stopping game day eats that all fans can agree on,
no matter which team they’re rooting for.”

By visiting www.PuffPastry.com, consumers can access Gail’s complete
Pepperidge Farm Puff Pastry recipe collection, which includes fun recipes such
as Sausage, Pepper & Onion Bundles, Spinach & Feta Mini-Calzones, and Thai
Shrimp Spirals, as well as helpful how-to videos, special offers and Simple
Elegance, the brand’s monthly e-newsletter. Even football fans with a sweet
tooth will delight in the site’s plentiful dessert options, like S’mores
Sandwich Swirls, Dulce de Leche Banana Puffs, and Chocolate Mint Profiteroles,
plus more than 350 other Pepperidge Farm Puff Pastry appetizer, entrée and
dessert recipes that make game time—and anytime—entertaining a breeze.

Puff Pastry beginners and experts alike are also encouraged to share their
game day dishes on the “Simple Puffection” tab on the brand’s Facebook page,
and to follow Gail Simmons on Twitter for additional Puff Pastry tips and
recipes.

Pepperidge Farm Puff Pastry Sheets and Shells are available in the freezer
section at major supermarkets, grocery stores and mass merchandisers
nationwide for a suggested retail price of $3.69 and $4.72 respectively. For
additional game day recipes and more Puff Pastry news, visit
www.PuffPastry.com.

About Pepperidge Farm

Pepperidge Farm, Incorporated, based in Norwalk, Connecticut, is a leading
provider of premium quality fresh bakery products, cookies, crackers, and
frozen foods. Among the company’s most popular products are Sausalito^® and
Milano^® cookies, Goldfish^® and Baked Naturals^® crackers, frozen Puff
Pastry, frozen garlic loaves and Texas toasts, and more than 50 varieties of
fresh baked breads including Pepperidge Farm^® Swirl, Farmhouse and Whole
Grain. The company added Ecce Panis^® gourmet artisan breads to its portfolio
in 2009. Pepperidge Farm was founded in Connecticut in 1937 by Margaret
Rudkin, an entrepreneurial homemaker who began baking fresh, all-natural bread
for her allergy-afflicted son. The company is now a nationwide business with 9
manufacturing facilities and almost 5,000 employees. Pepperidge Farm has been
part of Campbell Soup Company since 1961.

Contact:

Pepperidge Farm
Geri Allen, 203-846-7351
geri_allen@pepperidgefarm.com
or
DeVries Global
Courtney Power, 212-891-0446
cpower@devriesglobal.com