New kbb.com Accelerator Ad Program Commands Shoppers' Attention With Immersive, Cross-Platform Experience

     New kbb.com Accelerator Ad Program Commands Shoppers' Attention With
                     Immersive, Cross-Platform Experience

Turn-key, Customized Solution Enables Automakers to Influence Undecided
Consumers at Crucial Point

PR Newswire

IRVINE, Calif., Jan. 28, 2013

IRVINE, Calif., Jan. 28, 2013 /PRNewswire/ -- The all-new Accelerator program
is now available to help automakers capture the attention of in-market car
shoppers on Kelley Blue Book's www.kbb.com, where millions of consumers are
actively researching their next vehicle purchase.

(Logo: http://photos.prnewswire.com/prnh/20121108/LA08161LOGO)

Accelerator provides a high-impact, engaging site event that commands
attention from the undecided consumer and generates sustainable awareness
through multiple integrated ad units, including a one-week exclusive
advertising placement on Kelley Blue Book's KBB.com home page. This rare
media opportunity to 'own' the advertisement opportunities on Kelley Blue
Book's home page and garner attention from KBB.com's more than 14 million
monthly visitors also will help to blunt competitors on major site pathways.

Kelley Blue Book's all-new Accelerator program integrates several in-demand ad
units, such as pushdown, expandable and sidekick ads, orchestrating the
experience with each ad unit animating and triggering the others independently
and without interruption. Advertisers also benefit from an immersive
cross-platform takeover experience to reach Kelley Blue Book's tech-savvy,
on-the-go shoppers.

"With the new Accelerator ad program on KBB.com, auto manufacturers have a
unique opportunity to showcase a new vehicle to undecided shoppers at a key
point in the decision-making process – as they arrive to our top-rated website
– providing them with exciting, high-impact visuals, compelling messaging and
interactive tools," said Tanya Berman, director of product marketing for
Kelley Blue Book. "The result is a unique, unified, immersive experience that
maximizes model awareness and reinforces the advertising brand's key
messages."

The Accelerator program is turn-key to leverage the advertising brand's assets
with Kelley Blue Book production and creative agency collaboration. The
program also offers custom execution for auto manufacturers, garnering deeper
engagement beyond traditional banner ads. In addition to the custom
executions on the KBB.com home page and media blitz across Kelley Blue Book's
various platforms, advertisers receive promotions among segment shoppers, on
the site's vehicle detail pages and within Kelley Blue Book's social media
channels.

This inaugural program for Kelley Blue Book launched with Toyota's "The
Radically New Avalon" campaign, a highly imaginative and original new graphic
experience that lends itself perfectly to the animated multi-ad unit
integration.

"With our new campaign for the Avalon, we were looking for an innovative
approach to reach active in-market shoppers, and KBB.com's Accelerator program
provided the cross-platform experience we needed to really bring the car to
life," said Dionne Colvin, national media manager at Toyota Motor Sales, USA,
Inc. "The ads also incorporate Toyota's 2013 Kelley Blue Book Best Resale
Value Award into the creative, appealing to the left brain rationality of car
shoppers, while the animation highlights the vehicle's all-new redesign,
appealing to right-brain thinkers and driving home both elements of the
campaign."

Comprehensive campaign recaps with insights from Kelley Blue Book's Market
Intelligence and Advertising Analytics teams are provided to participating
manufacturers. For more information on Kelley Blue Book's all-new Accelerator
program and other advertising opportunities, please contact your Kelley Blue
Book sales representative or call 800-258-3266. 

For more information and news from Kelley Blue Book's KBB.com, visit
www.kbb.com/media/, follow us on Twitter at www.twitter.com/kelleybluebook (or
@kelleybluebook), like our page on Facebook at www.facebook.com/kbb, and get
updates on Google+ at https://plus.google.com/+kbb/.

About Kelley Blue Book (www.kbb.com)

Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the only vehicle
valuation and information source trusted and relied upon by both consumers and
the industry. Each week the company provides the most market-reflective
values in the industry on its top-rated website www.kbb.com, including its
famous Blue Book® Trade-In and Suggested Retail Values and Fair Purchase
Price, which reports what others are paying for new cars this week. The
company also provides vehicle pricing and values through various products and
services available to car dealers, auto manufacturers, finance and insurance
companies as well as governmental agencies. KBB.com provides consumer pricing
and information on cars for sale, minivans, pickup trucks, sedan, hybrids,
electric cars, and SUVs. Kelley Blue Book Co., Inc. is a wholly owned
subsidiary of AutoTrader Group.

SOURCE Kelley Blue Book

Website: http://www.kbb.com
Contact: Joanna Pinkham, +1-949-268-3079, jpinkham@kbb.com, or Brenna
Robinson, +1-949-267-4781, berobinson@kbb.com, or Natalie Kumaratne,
+1-949-267-4770, nkumaratne@kbb.com