Morgan Murphy Media Expands Relationship With Two New TV Stations Subscribing To Rentrak For Local TV Ratings Information

Morgan Murphy Media Expands Relationship With Two New TV Stations Subscribing
                 To Rentrak For Local TV Ratings Information

-- Rentrak's TV Information Will Help Morgan Murphy's Local Stations Develop
More Efficient and Effective Ad Schedules --

PR Newswire

PORTLAND, Ore., Jan. 28, 2013

PORTLAND, Ore., Jan. 28, 2013 /PRNewswire/ -- Rentrak Corporation (NASDAQ:
RENT), the leader in multi-screen media measurement serving the advertising,
television and entertainment industries, today announced an expanded
multi-year Station View Essentials contract to provide local market TV ratings
information to Morgan Murphy Media's ABC-affiliates in Yakima/Tri Cities, WA
(KAPP-TV) and Pasco-Richland-Kennewick, WA (KVEW-TV).

"Weare thrilled to be working withRentrak, an emerging leader in the TV
ratings space. Working with local advertisers to develop efficient and
effective ad schedules is key to our station's success, and Rentrak's stable
TV ratings and measurement ofviewer consumptioninformation will help us
better organize and monetize the effectiveness for our clients," saidBrian
Paul Lubanski, Vice President &GeneralManagerof KAPP 35 ABCYakimaand KVEW
42 ABC Tri Cities.

"We are excited that Morgan Murphy has chosen to expand their relationship
with us to use Rentrak's TV ratings currency for stations in Washington," said
Cathy Hetzel, Corporate President and President of Advanced Media and
Information at Rentrak.

Rentrak's television ratings measurement service provides daily measurement of
all TV networks nationally and at a granular level for TV stations in all 210
media markets nationwide. The service incorporates information from over 20
million televisions and is the only fully integrated system of detailed
satellite, telco and cable TV viewing data commercially available.

About Rentrak Corporation:

Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier
provider of worldwide consumer viewership information, precisely measuring
actual viewing behavior of movies and TV everywhere. Using our proprietary
intelligence and technology, combined with advanced demographics, only Rentrak
is the census currency for VOD and Movies. Rentrak provides the stable and
robust audience measurement services that movie, television and advertising
professionals across the globe have come to rely on to better deliver their
business goals and more precisely target advertising across numerous platforms
including box office, multiscreen television and home video. For more
information on Rentrak, please visit


Contacts for Rentrak Corporation:
Sallie Olmsted / Amanda Bialek
Office: 310-854-8124 / 310-854-8151
E-mail: /


SOURCE Rentrak Corporation

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