O’Reilly Auto Parts Chooses PROS Big Data Applications to Improve Pricing and Sales Effectiveness

  O’Reilly Auto Parts Chooses PROS Big Data Applications to Improve Pricing
  and Sales Effectiveness

Business Wire

HOUSTON -- January 28, 2013

PROS^® (NYSE: PRO), a big data software company, today announced O’Reilly Auto
Parts (“O’Reilly”) has chosen PROS big data applications to support pricing
and sales effectiveness initiatives in its stores.

Headquartered in Springfield, Mo., O’Reilly is one of the nation’s largest
specialty retailers of automotive aftermarket parts, tools, supplies,
equipment and accessories. Founded in 1957, O’Reilly operates more than 3,900
stores in the United States.

“With a rapidly growing business and consistently managing more than 120,000
SKUs from over 500 vendors, and touching as many as 300,000 SKUs, we wanted
better insights from our data and to enable our sales teams to better serve
our customers,” said O’Reilly Senior Vice-President of Merchandise Michael D.
Swearinengin. “We conducted a comprehensive review of PROS and its biggest
competitors, and we felt PROS commitment to customer success, strong
references and aftermarket parts solution was unmatched.”

“IT plays a critical role in implementing new technologies, and PROS took a
strategic partnership approach in understanding our requirements,” said
O’Reilly Senior Vice-President of Information Systems Steve Jasinski. “PROS
configurability requires no custom code, which allows us to deploy much
faster. With PROS data science, we’re also able to create a value-added asset
from the existing data we manage companywide, enabling our team to better
serve our customers and grow our business.”

“We’ve seen firsthand that high-performing companies like O’Reilly are
evaluating new opportunities for mining their data to gain transformational
advantages,” said PROS Chief Sales Officer Chris Jones. “With PROS, companies
can leverage their big data to uncover insights about their customers’ buying
patterns, based on real-time data science and analytics. Sales forces can gain
a definitive selling advantage, which enables them to confidently tailor deals
for customers. We appreciate O’Reilly’s confidence in PROS, and look forward
to a successful and enduring partnership.”

To learn more about PROS, visit the website at www.pros.com.

About O’Reilly Automotive, Inc.

O’Reilly Automotive, Inc. is one of the largest specialty retailers of
automotive aftermarket parts, tools, supplies, equipment and accessories in
the United States, serving both the do-it-yourself and professional service
provider markets. Founded in 1957 by the O’Reilly family, the Company operated
3,896 stores in 39 states as of Sept. 30, 2012.

About PROS

PROS Holdings, Inc. (NYSE: PRO) is a big data software company that helps
customers outperform in their markets by using big data to sell more
effectively. We apply 27 years of data science experience to unlock buying
patterns and preferences within transaction data to reveal which opportunities
are most likely to close, which offers are most likely to sell and which
prices are most likely to win.PROS offers big data solutions to optimize
sales, pricing, quoting, rebates and revenue management across more than 30
industries. PROS has implemented more than 500 solutions in more than 55
countries. The PROS team comprises more than 650 professionals around the
world. To learn more, visit www.pros.com.

Forward-looking Statements

This press release contains forward-looking statements, including statements
aboutthe functionality and benefits of pricing software to organizations
generally as well as the functionality and benefits of PROS software products.
The forward-looking statements contained in this press release are based upon
PROS historical experience with pricing and big data software and its current
expectations of the benefits of pricing and big data software for
organizations that implement and utilize such software. Factors that could
cause actual results to differ materially from those described herein include
the addressability of an organization’s pricing and revenue management needs,
the risks associated with PROS developing and enhancing products with the
functionality necessary to deliver the stated results and the risks associated
with the complex implementation and maintenance of pricing and big data
software such as PROS software products. Additional information relating to
the uncertainty affecting the PROS business is contained in PROS filings with
the Securities and Exchange Commission. These forward-looking statements
represent PROS expectations as of the date of this press release. Subsequent
events may cause these expectations to change, and PROS disclaims any
obligations to update or alter these forward-looking statements in the future,
whether as a result of new information, future events or otherwise.


Yvonne Donaldson, 713-335-5310
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