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Budweiser's First-Ever Tweet Announces Birth of Baby Clydesdale Featured in Super Bowl XLVII Commercial



 Budweiser's First-Ever Tweet Announces Birth of Baby Clydesdale Featured in
                         Super Bowl XLVII Commercial

Foal Born 12 Days Ago Will Be Seen by Estimated 110 Million+ Viewers;

Budweiser Invites Public to Name 'Star' in New Commercial

PR Newswire

ST. LOUIS, Jan. 28, 2013

ST. LOUIS, Jan. 28, 2013 /PRNewswire/ -- Budweiser has launched its first-ever
Twitter account – www.twitter.com/budweiser. The account went live last night.

(Photo:  http://photos.prnewswire.com/prnh/20130128/CG48956)

The iconic brand marked the occasion with another "first" involving the
Budweiser Clydesdales – tweeting the first  photo of a member of the elite
"Budweiser Clydesdales Class of 2013," a beautiful 150-pound baby born the
morning of  Jan. 16. It was the brand's first-ever Tweet.

Using #clydesdales, Budweiser also is asking Twitter followers of @Budweiser
and Facebook friends to help name the young equine star, who will be seen by
an estimated 110+ million viewers next Sunday during Super Bowl XLVII. 

"This newest member of the Budweiser Clydesdale family was 7 days old on the
day this part of the Super Bowl commercial was filmed," said Jeff Knapper,
general manager of Clydesdale operations. "A star was truly born on Jan. 16."

More than 30 baby Clydesdales are expected to be born this year at the
300-acre Warm Springs Ranch, the state-of-the-art breeding facility for the
Budweiser Clydesdales in Boonville, Mo.  

On Super Bowl Sunday on Feb. 3, the Budweiser Clydesdales will appear in a new
60-second spot, "Brotherhood," which chronicles the bond a Clydesdale foal
shares with his trainer.  Partially shot at Warm Springs Ranch, "Brotherhood"
will take the Clydesdales advertising into new territory by providing a new
level of access to their early years.

This is the Clydesdale's 23^rd Super Bowl spot since first appearing in a big
game spot in 1986.

In addition to the baby foal born this month that will appear in the spot,
other young Clydesdales, including an 8-month-old and a 2-year-old, will be
featured, in addition to a full hitch of eight adult horses.

Budweiser's Twitter channel debuts after the social media platform introduced
age verification, allowing the beer to restrict its tweets to users 21 and
older.

2013 A MILESTONE YEAR
The Clydesdales celebrate a major milestone in 2013 – the 80^th anniversary of
their association with Anheuser-Busch. The Budweiser Clydesdales have been an
integral part of Anheuser-Busch's heritage since April 7, 1933, and their
strength and majesty symbolize Budweiser quality as well as integrity,
achievement, success, perfection and team spirit.  They were formally
introduced to celebrate the repeal of Prohibition for beer.

"The symbol has become synonymous with Budweiser — the quality that goes into
the beer, as well as the time, energy and passion we put into taking care of
the horses," Knapper said.

How is the baby Clydesdale featured in the commercial doing? Both mother,
7-year-old Darla, and baby are doing well, reports John Soto, supervisor of
the breeding operations at Warm Springs Ranch in mid-Missouri.

"We have had two foals born so far this year and they're both doing very
well," Soto said.

"We take great pride in each and every one of our horses, and Warm Springs
Ranch is a great home," Knapper said. "The Budweiser Clydesdales are the envy
of the equine world. We treat them like royalty, and they are among the
best-cared-for animals in the world."

Anheuser-Busch has about 200 Clydesdales in its herd, with about half of them
at Warm Springs Ranch in Cooper County.

About Warm Springs Ranch
Warm Springs Ranch features a 25,000-square-foot breeding barn with a
veterinary lab and 10 pastures, each with a customized, walk-in shelter and
free-flowing water dispensers.   The farm sits on 300-plus acres of land,
allowing the Clydesdales plenty of room to exercise and roam.

Dedicated staff is on site around the clock to ensure the baby Clydesdales are
welcomed into the world in comfort and safety.  Those Clydesdales born with
the proper markings for a Budweiser Clydesdale – a bay coat, a blaze of white
on the face, four white stocking feet, and a black mane and tail – have a
future spot on one of the traveling hitches.  

About Budweiser
Budweiser, an American-style lager, was introduced in 1876 when company
founder Adolphus Busch set out to create the United States' first truly
national beer brand – brewed to be universally popular and transcend regional
tastes. Each batch of Budweiser follows the same family recipe used by five
generations of Busch family brewmasters.  Budweiser is a medium-bodied,
flavorful, crisp and pure beer with blended layers of premium American and
European hop aromas, brewed for the perfect balance of flavor and
refreshment.  Budweiser is made using time-honored methods including
"kraeusening" for natural carbonation and Beechwood aging, which results in
unparalleled balance and character.  The brand celebrates great times and has
used the phrase "Grab Some Buds" in advertising since 2010.

About Anheuser-Busch
Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a
47.7 percent share of U.S. beer sales to retailers.  The company brews
Budweiser and Bud Light, two of the world's largest-selling beers. 
Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading
aluminum recycler for more than 30 years.  The company is a wholly-owned
subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues
to operate under the Anheuser-Busch name and logo.  For more information,
visit www.anheuser-busch.com.

(For more information related to the Budweiser Clydesdales, please visit
www.anheuser-busch.com/budweiserclydesdales).

For more information, contact:
Joe Muehlenkamp
Joseph.muehlenkamp@anheuser-busch.com
314-577-7528

SOURCE Anheuser-Busch

Website: http://www.anheuser-busch.com
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