St. Louis' Iconic Budweiser Sign To Shine Brighter Than Ever

         St. Louis' Iconic Budweiser Sign To Shine Brighter Than Ever

The Vintage Red Sign Will Be Replaced with New LED Letters

PR Newswire

ST. LOUIS, Jan. 25, 2013

ST. LOUIS, Jan. 25, 2013 /PRNewswire/ -- It's a landmark for those who call
St. Louis home, a beacon and marvel for out-of-towners who visit and visible
to air travelers flying over the city. Now, the Budweiser sign that sits atop
the Bevo building on the Anheuser-Busch St. Louis brewery grounds will be
renovated to retain its famous classic style and design, but in a new,
brighter version that uses LED technology and will be better able to withstand
exposure to the elements. The new sign will be illuminated with Budweiser red
and retain the same signature block typeface of the existing Budweiser sign –
the font that also was used on Budweiser packaging the year the sign was first
erected. 

(Photo: http://photos.prnewswire.com/prnh/20130125/CG48781)

On Monday, Jan. 28, the process of dismantling the 150-foot, 14,000-pound
structure will begin. During this phase the Budweiser letters will go dark.
Once installation of the new sign is complete, Anheuser-Busch will "flip the
switch" and bring the beloved sign back to illuminate the St. Louis community.

"The Budweiser sign has stood over the brewery for more than 30 years and has
proudly represented Anheuser-Busch and its flagship brand, Budweiser," said
Jeff Pitts, general manager of the Anheuser-Busch St. Louis brewery. "But
we're preserving more than just a sign. It's a part of St. Louis,
representing the bond between Budweiser and its deep roots in this community.
We're excited to begin the process of being able to keep this icon shining
for years to come. It will look exactly the same, but will rely on better and
more energy-efficient technology."

Pending any weather delays, the entire project will take four to five weeks to
complete. The new sign will be the same size and will also consist of steel
framing and aluminum supports. The project exceeds $500,000 and will include
the use of St. Louis-based laborers throughout the installation. Adults can
view regular updates of the transformation process on Anheuser-Busch's
Facebook page.

According to Anheuser-Busch records, the original Budweiser sign "has
proportions as great as the name it illuminates." The "B" alone is 18 feet
tall and weighs 2,400 pounds. The remaining letters are 15 feet tall and
weigh about 1,600 pounds each, although the "I" is the lightest, weighing 450
pounds. When it was lit for the first time in early 1979, it replaced a
35-year-old Anheuser-Busch sign. A custom neon sign has been on top of the
Bevo building for more than six decades.

About Anheuser-Busch

Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a
47.7percent share of U.S. beer sales to retailers. The company brews
Budweiser and Bud Light, two of the world's largest-selling beers.
Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading
aluminum recycler for more than 30 years. The company is a wholly-owned
subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues
to operate under the Anheuser-Busch name and logo. For more information,
visit www.anheuser-busch.com.

SOURCE Anheuser-Busch

Website: http://www.anheuser-busch.com
Contact: Tony Paraino,+1-314-577-3453, anthony.paraino@anheuser-busch.com
 
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