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NetApp Data Storage Delivers and Protects Super Bowl XLVII Game-Day Data

NetApp Data Storage Delivers and Protects Super Bowl XLVII Game-Day Data

NetApp SnapMirror Solution Provides Fast, Efficient Data Availability and Disaster Recovery to Accelerate Business Operations

SUNNYVALE, CA and NEW ORLEANS, LA -- (Marketwire) -- 01/25/13 -- The Super Bowl is consistently the most-watched event of the year. The ability of the NFL to collect, access, protect, and share all the data generated at the game will play a pivotal role in event operations for Super Bowl XLVII. While millions around the world follow the action on the field, the NFL will work behind the scenes with NetApp (NASDAQ: NTAP) -- the official data storage provider of the NFL and Super Bowl XLVII -- to provide continuous availability of critical game-day data.

Share this infographic: NetApp data storage is part of the main nerve center for NFL Operations at Super Bowl XLVII. #NetAppNFL.

"We are excited to team with NetApp to enhance our technology platform at the Super Bowl and beyond to help deliver the best experience for our fans, our broadcast partners, and the media," said Michelle McKenna, NFL senior vice president and chief information officer. "As we look to work with companies that are leaders in technology, we are pleased to integrate NetApp(R) products and solutions across the League."

Super Bowl XLVII kicks off a multiyear relationship between NetApp and the NFL, making NetApp the Official Data Storage Provider of the NFL, the Super Bowl, and all 32 NFL teams. The NFL will use the NetApp FAS2220 and FAS2240 storage systems to enable its support of the league-wide mission-critical activities.

"Our relationship with the NFL demonstrates the importance of data storage to key brands that can ill afford to take risks with their mission-critical operations," said Amy Love, vice president of Brand and Communications at NetApp. "The NFL has to manage challenges similar to those of many enterprise businesses -- reliability, data protection, agility, and efficiency. NetApp brings capabilities to the NFL that will help accelerate its business operations and drive success, because we do it every day for our customers."

Data Availability Speeds Up Operat ions on Game Day

The NFL will extend a significant part of its day-to-day IT operations to the Mercedes-Benz Superdome and the city of New Orleans ahead of the game on February 3, 2013. Preparation of the host city typically takes 30 days of execution as the NFL IT team creates multiple data center sites. For the first time in Super Bowl history, NFL IT will build a shared data storage infrastructure to improve the agility and reliability of its game-day data.

The NetApp FAS2220 will be the foundation of the NFL's shared data storage infrastructure and all three of its data center locations in New Orleans:

--  NFL Headquarters Hotel. The NetApp SnapMirror(R) solution will be
    part of the NFL's Super Bowl XLVII main data center, located at the
    NFL headquarters hotel. The NFL IT team will use the NetApp SnapMirror
    solution to replicate data between its temporary data centers in New
    Orleans and its central data center in New York City. This will not
    only enable instant access to critical game-day data, but also help
    protect the data and give the NFL IT team the ability to recover it
    quickly as needed.
--  Super Bowl XLVII Media Center. NetApp storage will be critical in
    enabling the global communications activities for the Super Bowl. The
    NFL will establish another data center at the Super Bowl XLVII Media
    Center, housed at the New Orleans Ernest N. Morial Convention Center.
    The NFL Communications department will provide game statistics, player
    information, and various multimedia assets to the global media outlets
    covering the event. One key service the NFL IT team will provide is
    secure access to photographs and images of the event, improving
    efficiency for NFL photographers at Super Bowl XLVII, who used to have
    to save files on individual PCs and then manually upload them onto the
--  Broadcast Compound. NetApp storage set up at the NFL Broadcast
    Compound will also help improve data distribution to broadcast
    partners on Super Bowl Sunday. The NFL Broadcast Compound houses
    camera crews, their technical equipment, and satellite uplinks,
    including for and NFL Network. In the past, NFL IT would go
    through the extra step of compressing the raw data sent to the
    compound before it was delivered to its New York and LA offices during
    the game, a manual task with multiple pieces of equipment. Now, with
    the capacity and built-in compression capabilities of NetApp storage,
    the NFL IT team can make the raw data available to its media
    properties inside the stadium instantly, speeding up the workflow on
    game day.

To learn more about how NetApp's agile and reliable storage technologies have secured a position at The Big Game, read Jon Kelly's blog.

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About NetApp NetApp creates innovative storage and data management solutions that deliver outstanding cost efficiency and accelerate business breakthroughs. Discover our passion for helping companies around the world go further, faster at

NetApp, the NetApp logo, Go further, faster, and SnapMirror are trademarks or registered trademarks of NetApp, Inc. in the United States and/or other countries. All other brands or products are trademarks or registered trademarks of their respective holders and should be treated as such.

Press Contact Roger Villareal NetApp +1-408-822-1959

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