NetApp Data Storage Delivers and Protects Super Bowl XLVII Game-Day Data

NetApp Data Storage Delivers and Protects Super Bowl XLVII Game-Day Data 
NetApp SnapMirror Solution Provides Fast, Efficient Data Availability
and Disaster Recovery to Accelerate Business Operations 
SUNNYVALE, CA and NEW ORLEANS, LA -- (Marketwire) -- 01/25/13 --  The
Super Bowl is consistently the most-watched event of the year. The
ability of the NFL to collect, access, protect, and share all the
data generated at the game will play a pivotal role in event
operations for Super Bowl XLVII. While millions around the world
follow the action on the field, the NFL will work behind the scenes
with NetApp (NASDAQ: NTAP) -- the official data storage provider of
the NFL and Super Bowl XLVII -- to provide continuous availability of
critical game-day data. 
Share this infographic: NetApp data storage is part of the main nerve
center for NFL Operations at Super Bowl XLVII.
"We are excited to team with NetApp to enhance our technology
platform at the Super Bowl and beyond to help deliver the best
experience for our fans, our broadcast partners, and the media," said
Michelle McKenna, NFL senior vice president and chief information
officer. "As we look to work with companies that are leaders in
technology, we are pleased to integrate NetApp(R) products and
solutions across the League." 
Super Bowl XLVII kicks off a multiyear relationship between NetApp
and the NFL, making NetApp the Official Data Storage Provider of the
NFL, the Super Bowl, and all 32 NFL teams. The NFL will use the
NetApp FAS2220 and FAS2240 storage systems to enable its support of
the league-wide mission-critical activities. 
"Our relationship with the NFL demonstrates the importance of data
storage to key brands that can ill afford to take risks with their
mission-critical operations," said Amy Love, vice president of Brand
and Communications at NetApp. "The NFL has to manage challenges
similar to those of many enterprise businesses -- reliability, data
protection, agility, and efficiency. NetApp brings capabilities to
the NFL that will help accelerate its business operations and drive
success, because we do it every day for our customers." 
Data Availability Speeds Up Operat
ions on Game Day 
The NFL will extend a significant part of its day-to-day IT
operations to the Mercedes-Benz Superdome and the city of New Orleans
ahead of the game on February 3, 2013. Preparation of the host city
typically takes 30 days of execution as the NFL IT team creates
multiple data center sites. For the first time in Super Bowl history,
NFL IT will build a shared data storage infrastructure to improve the
agility and reliability of its game-day data. 
The NetApp FAS2220 will be the foundation of the NFL's shared data
storage infrastructure and all three of its data center locations in
New Orleans:  

--  NFL Headquarters Hotel. The NetApp SnapMirror(R) solution will be
    part of the NFL's Super Bowl XLVII main data center, located at the
    NFL headquarters hotel. The NFL IT team will use the NetApp SnapMirror
    solution to replicate data between its temporary data centers in New
    Orleans and its central data center in New York City. This will not
    only enable instant access to critical game-day data, but also help
    protect the data and give the NFL IT team the ability to recover it
    quickly as needed.
--  Super Bowl XLVII Media Center. NetApp storage will be critical in
    enabling the global communications activities for the Super Bowl. The
    NFL will establish another data center at the Super Bowl XLVII Media
    Center, housed at the New Orleans Ernest N. Morial Convention Center.
    The NFL Communications department will provide game statistics, player
    information, and various multimedia assets to the global media outlets
    covering the event. One key service the NFL IT team will provide is
    secure access to photographs and images of the event, improving
    efficiency for NFL photographers at Super Bowl XLVII, who used to have
    to save files on individual PCs and then manually upload them onto the
--  Broadcast Compound. NetApp storage set up at the NFL Broadcast
    Compound will also help improve data distribution to broadcast
    partners on Super Bowl Sunday. The NFL Broadcast Compound houses
    camera crews, their technical equipment, and satellite uplinks,
    including for and NFL Network. In the past, NFL IT would go
    through the extra step of compressing the raw data sent to the
    compound before it was delivered to its New York and LA offices during
    the game, a manual task with multiple pieces of equipment. Now, with
    the capacity and built-in compression capabilities of NetApp storage,
    the NFL IT team can make the raw data available to its media
    properties inside the stadium instantly, speeding up the workflow on
    game day.

To learn more about how NetApp's agile and reliable storage
technologies have secured a position at The Big Game, read Jon
Kelly's blog.  
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About NetApp 
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solutions that deliver outstanding cost efficiency and accelerate
business breakthroughs. Discover our passion for helping companies
around the world go further, faster at 
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