Philips Lighting Re-Aligns North American Organization

Philips Lighting Re-Aligns North American Organization

In-line With Its Solution-Selling Approach, Company to Integrate Business
Operations for Seamless Service and Support for Partners and Customers

SOMERSET, N.J., Jan. 25, 2013 (GLOBE NEWSWIRE) -- As part of the company's
continuous efforts to give customers meaningful lighting solutions, while
providing exceptional service, Philips Lighting will be further realigning its
North American business sales and operations around a solution-selling
approach. These efforts will give partners and customers access to the full
suite of Philips' industry-leading lighting products through a centralized
organization that will accelerate their own ability to service customers. 

Philips has recognized the changing trends in lighting and how they are
affecting customers from the demographic and population shift to urban areas,
the rise of energy costs, to the contribution of lighting to energy use in
buildings. These changes are forcing customers to better understand the impact
of lighting and the solutions that can meet their lighting needs.

Over the last few years, the company has completed a number of strategic
acquisitions that have helped lay the foundation for its holistic approach
around LED lighting. These businesses capture value in specific market
segments and allow the company to offer total solutions, while leveraging the
expertise and offerings from over 20 brands. By combining all of the assets in
the Philips portfolio, including user insights and a commitment to research
and development (R&D) that has led to innovative products such as Philips hue,
Philips is uniquely positioned to make a difference in the segments the
company serves.

The new organizational changes include:

  *A single point-of-contact with dedicated lighting expertise
  *Fast and accurate answers from functional subject matter experts
  *Consolidated order status visibility across all business sectors, as well
    as reducing duplication of paperwork – one quote and purchase order across
    Philips lighting products
  *Centrally led Sales and Customer Support team providing one point of
    contact to the customer
  *Sales Support center to streamline non-customer facing activities
  *Customer Fulfillment Center to provide continuity across back-end business
  *Smaller geographical zones allowing for a closer relationship with local

"As a company, our goal is to not only be a leader in innovation, but to be a
trusted partner, ultimately providing our customers with the best possible
solution and experience," said Bruno Biasiotta, president and CEO of Philips
Lighting North America. "These new initiatives will allow us to be more
responsive in supporting customers while giving them the flexibility to get
best-of-breed-products or a complete lighting solution from us based our their
unique needs."

While customers' needs are at the core of the organizational changes,
specifiers, lighting designers, agents, distributors, and installers will
remain essential to the Philips ecosystem. Philips' vertical integration,
combined with customer insights, uniquely position the company to understand
market drivers, staying ahead of the industry, while helping partners capture
the growth opportunities.

For More Information Contact:

Michele Wallace

Forum Media


About Royal Philips Electronics

Royal Philips Electronics (NYSE:PHG) (AEX:PHIA) is a diversified health and
well-being company, focused on improving people's lives through meaningful
innovation in the areas of Healthcare, Consumer Lifestyle and Lighting.
Headquartered in the Netherlands, Philips posted 2011 sales of EUR 22.6
billion and employs approximately 122,000 employees with sales and services in
more than 100 countries. The company is a leader in cardiac care, acute care
and home healthcare, energy efficient lighting solutions and new lighting
applications, as well as male shaving and grooming, home and portable
entertainment and oral healthcare. News from Philips is located at

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