Grand Cru, LogMyCalls, MortarData and TraceLink Named Winners of the Sixth Amazon Web Services Global Start-Up Challenge,

  Grand Cru, LogMyCalls, MortarData and TraceLink Named Winners of the Sixth
  Amazon Web Services Global Start-Up Challenge, Receive $100,000 in Cash and
  AWS Service Credits

      Winners selected from more than 2,500 submissions in 85 countries

Business Wire

SEATTLE -- January 24, 2013

Amazon Web Services, Inc. (AWS), an company (NASDAQ: AMZN), today
announced the winners of the sixth AWS Global Start-Up Challenge. Grand Cru,
LogMyCalls, MortarData and TraceLink were each awarded $50,000 in cash and
$50,000 in AWS credits, AWS Support services at the Business-level tier for
one year and technical mentorship from AWS. The four winners were selected
based on their originality and creativity, likelihood of long-term success and
scalability, how well the business addresses a need in the marketplace, and
implementation of AWS solutions.

This year, AWS selected four grand prize winners – one from each of the
following categories:

Grand Cru – Gaming

LogMyCalls – Consumer Applications

MortarData – Big Data & High Performance Computing

TraceLink – Business Applications

“We are very happy, proud and honored to have been named the best Gaming
start-up in the 2012 Amazon Web Services Global Startup Challenge,” said
Markus Pasula, CEO and Co-Founder of Grand Cru. “Being a mobile free-to-play
gaming company, having a great cloud based server and storage solution is
critical for our success and a key component of everything we do. Only AWS
fulfills our demands and provides the scalability and flexibility we require.”

"We are elated to be a Grand Prize Winner. The market values what LogMyCalls
delivers--cloud-based analytics of phone conversations so businesses can
optimize their marketing, automate marketing, and make more money from phone
calls," said Jason Wells, CEO of ContactPoint, maker of LogMyCalls. "Our
platform and our capabilities are built on AWS and they arecentral to our
expansion strategyas we grow and require seamless scalability. It's an honor
to be selected out of 2500 companies from 85 countriesand we’re excited to
work with AWS for the long-term.”

“We are humbled that AWS has selected us from such a large pool of impressive
startups,” said K Young, CEO of MortarData. “Our mission is to make big data
accessible to companies of all sizes - allowing them to analyze data and build
complex big data apps with ease. We've combined the Mortar open source
frameworks' focus on collaboration and simplicity with our Hadoop
platform-as-a-service built on AWS's Elastic MapReduce service. Using
Mortar,our customers take on machine learning, natural language processing,
regression analysis, and much more using their existing skills—and because we
build on AWS, our customers never have to worry about scaling or operations.”

The TraceLink Life Sciences Cloud protects life and enables health by creating
complete global connectivity, traceability and visibility of pharmaceuticals
from raw materials through production, distribution and delivery to the
patient. “Counterfeit drugs threaten the safety of millions of people each
year. Eighty percent of medicines are consumed by only 15 percent of the
global population. Over 2 billion patients lack access to essential
medicines,” said Shabbir Dahod, President and CEO, TraceLink. “The AWS
platform is fundamental in giving us the scale and reach we need to help the
global Life Sciences supply network address these critical issues and securely
track and trace the billions of pharmaceutical products produced each year.
With a single point and click connection, we enable shared visibility and
complete collaboration across all supply, production and distribution
processes that a company executes with each and every partner in their

New to the Global Start-up Challenge this year was an Audience Favorite award.
Finalists made short presentations at the finale event and the audience voted
for their favorite finalist. This year’s Audience Favorite went to Poikos, who
earned $5,000 in AWS credits.

Amazon Web Services recognized twenty-four semi-finalists from around the
world. From these, twelve finalists were selected to move into the final round
and were flown to San Francisco, California to attend the AWS Start-Up
Challenge finale event. At the event, each finalist presented their ideas to a
panel of judges with representatives from AWS. The finalists also had the
opportunity to present their business to venture capitalists during "lightning
round" sessions. At the end of the day, the judges selected the winners and
announced the results at the evening awards ceremony. After accepting their
award, the four winners were presented with the coveted "Golden Hammer," and
then partook in the annual AWS Start-Up Challenge ritual of using the hammer
to demolish a real server, symbolizing how companies no longer need to own
servers when they operate in the cloud.

AWS congratulates the winners and all of the 2012 AWS Global Start-Up
Challenge finalists:

Big Data & High Performance Computing

  *Demyst Data (Hong Kong) - Real-time analysis of consumer and small
    business profiles to improve decision making.
  *MortarData (USA) - Open source framework and runtime environment for
    building big data pipelines on Elastic MapReduce.
  *QMedic (USA) - A wearable sensing platform that monitors physical
    activity, sleep, and falls for older adults.

Business Applications

  *PlanGrid (USA) - A mobile replacement for construction blueprints.
  *Poikos (Netherlands) - Imaging and measurement of the human body in 3D
    using consumer-grade hardware.
  *TraceLink (USA) - Connect people, processes, and information across a
    global supply network.

Consumer Applications

  *LogMyCalls (USA) - A marketing and analytics platform for the phone.
  *Hive (Australia) - A battery-powered security camera combined with a
    social network to protect people, places, and things.
  *Wikidot (Poland) - A web-based Wiki platform for community sites, personal
    blogs, gaming, and more.


  *Bossa Studios (UK) - Real-time multiplayer cross-platform games.
  *Grand Cru (Finland) - The Supernauts game, a casual take on the Minecraft
    style of sandboxed building.
  *Playblazer (India) - A configurable API for instant access to a
    comprehensive set of pre-built data models, components, and workflows.

About Amazon Web Services

Launched in 2006, Amazon Web Services (AWS) began exposing key infrastructure
services to businesses in the form of web services -- now widely known as
cloud computing. The ultimate benefit of cloud computing, and AWS, is the
ability to leverage a new business model and turn capital infrastructure
expenses into variable costs. Businesses no longer need to plan and procure
servers and other IT resources weeks or months in advance. Using AWS,
businesses can take advantage of Amazon's expertise and economies of scale to
access resources when their business needs them, delivering results faster and
at a lower cost. Today, Amazon Web Services provides a highly reliable,
scalable, low-cost infrastructure platform in the cloud that powers hundreds
of thousands of enterprise, government and startup customers businesses in 190
countries around the world. AWS offers over 30 different services, including
Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service
(Amazon S3) and Amazon Relational Database Service (Amazon RDS). AWS services
are available to customers from data center locations in the U.S., Brazil,
Europe, Japan, Singapore and Australia.

About, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth’s Biggest
Selection., Inc. seeks to be Earth’s most customer-centric company,
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Industrial. Amazon Web Services provides Amazon’s developer customers with
access to in-the-cloud infrastructure services based on Amazon’s own back-end
technology platform, which developers can use to enable virtually any type of
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Forward-Looking Statements

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Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Actual results may differ significantly from
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