Subaru Releases Teasers for Latest "Dog Tested. Dog Approved.TM" Commercials

 Subaru Releases Teasers for Latest "Dog Tested. Dog Approved.TM" Commercials

- Subaru introduces new cast member Grant Weber, Subaru Canine Sales Associate

- Fourth-annual Dog Tested commercials to air during Animal Planet's Puppy
Bowl IX

- Dog Tested experience continues online with all-new Facebook applications

PR Newswire

CHERRY HILL, N.J., Jan. 25, 2013

CHERRY HILL, N.J., Jan. 25, 2013 /PRNewswire/ -- Subaru of America, Inc.
announces the return of its "Dog Tested. Dog Approved.^TM" campaign. An
all-new cast of canines will make their television debut during Animal
Planet's Puppy Bowl IX. Fans of the venerable campaign will meet new cast
member Grant Weber, a Subaru canine Sales Associate, who sells Subaru vehicles
to dogs.

(Photo: http://photos.prnewswire.com/prnh/20130125/PH48411 )
(Logo: http://photos.prnewswire.com/prnh/20080325/SUBARULOGO )

Subaru has unveiled a sneak peak of the new commercials:

  oLint Roller: http://www.youtube.com/watch?v=xhkriH25iFo
  oTailgate: http://www.youtube.com/watch?v=YLnmVe3eaLI
  oLet's Talk Financing: http://www.youtube.com/watch?v=ZxoK7SFqKVI
  oOn the Lot: http://www.youtube.com/watch?v=vj0rEn4LO7k

Subaru will also launch a new Facebook application packed with treats for dogs
and dog lovers:

  oDog Matchmaker
    With the help of Grant Weber, every dog can find their perfect Subaru..
    Enter the dogs breed, weight, and lifestyle and the Matchmaker will
    identify a fitting model for the dog.
  oAsk a Dog - Live
    Type in a question and Our Subaru Canine Experts will work hard to dig up
    the results.
  oFour-Paw Drivers Club
    Let your dog become a four-legged Subaru enthusiast with their own dog
    driver's license. Upload a photo of your dog to populate a personalized
    dog driver's license and share with your friends.
  oPut Your Dog in a Subaru
    Every dog has his or her day. Now you can help them get there faster by
    putting them behind the wheel of a Subaru. Upload a picture of your furry
    friend, put them in the driver's seat, and see where the road takes them.

The campaign is designed to resonate with Subaru owners and like-minded
consumers. Subaru drivers are two times more likely than the average car
owner to have a pet.

Subaru has once again partnered with MapMyFitness to continue the MapMyDOGWALK
mobile application. MapMyDOGWALK provides dog owners with access to an
innovative geo-mapping application that allows users to track and store their
daily walking routes in an online database. Users also have access to a
searchable database of millions of routes across the globe, fitness
calculators, dog event listings, and a dynamic social network of healthy and
active individuals and their four-legged friends.

On game day, Feb. 3, Dog Tested fans can interact with the campaign content on
Facebook or Animal Planet's Puppy Bowl Co-Viewing Application.

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries
Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and
distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories
through a network of more than 600 dealers across the United States. All
Subaru products are manufactured in zero-landfill production plants and Subaru
of Indiana Automotive Inc. is the only U.S. automobile production plant to be
designated a backyard wildlife habitat by the National Wildlife Federation.
For additional information visit www.subaru.com. Visit Subaru on Facebook at
http://www.facebook.com/subaruofamerica.

Contacts: 
Michael McHale
Subaru of America, Inc.
856-488-3326
mmchale@subaru.com

Sheriece Matias
Subaru of America, Inc.
410-972-9177
smat@subaru.com

SOURCE Subaru of America, Inc.

Website: http://www.subaru.com
 
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