Subaru Releases Teasers for Latest "Dog Tested. Dog Approved.TM" Commercials

 Subaru Releases Teasers for Latest "Dog Tested. Dog Approved.TM" Commercials

- Subaru introduces new cast member Grant Weber, Subaru Canine Sales Associate

- Fourth-annual Dog Tested commercials to air during Animal Planet's Puppy
Bowl IX

- Dog Tested experience continues online with all-new Facebook applications

PR Newswire

CHERRY HILL, N.J., Jan. 25, 2013

CHERRY HILL, N.J., Jan. 25, 2013 /PRNewswire/ -- Subaru of America, Inc.
announces the return of its "Dog Tested. Dog Approved.^TM" campaign. An
all-new cast of canines will make their television debut during Animal
Planet's Puppy Bowl IX. Fans of the venerable campaign will meet new cast
member Grant Weber, a Subaru canine Sales Associate, who sells Subaru vehicles
to dogs.

(Photo: )
(Logo: )

Subaru has unveiled a sneak peak of the new commercials:

  oLint Roller:
  oLet's Talk Financing:
  oOn the Lot:

Subaru will also launch a new Facebook application packed with treats for dogs
and dog lovers:

  oDog Matchmaker
    With the help of Grant Weber, every dog can find their perfect Subaru..
    Enter the dogs breed, weight, and lifestyle and the Matchmaker will
    identify a fitting model for the dog.
  oAsk a Dog - Live
    Type in a question and Our Subaru Canine Experts will work hard to dig up
    the results.
  oFour-Paw Drivers Club
    Let your dog become a four-legged Subaru enthusiast with their own dog
    driver's license. Upload a photo of your dog to populate a personalized
    dog driver's license and share with your friends.
  oPut Your Dog in a Subaru
    Every dog has his or her day. Now you can help them get there faster by
    putting them behind the wheel of a Subaru. Upload a picture of your furry
    friend, put them in the driver's seat, and see where the road takes them.

The campaign is designed to resonate with Subaru owners and like-minded
consumers. Subaru drivers are two times more likely than the average car
owner to have a pet.

Subaru has once again partnered with MapMyFitness to continue the MapMyDOGWALK
mobile application. MapMyDOGWALK provides dog owners with access to an
innovative geo-mapping application that allows users to track and store their
daily walking routes in an online database. Users also have access to a
searchable database of millions of routes across the globe, fitness
calculators, dog event listings, and a dynamic social network of healthy and
active individuals and their four-legged friends.

On game day, Feb. 3, Dog Tested fans can interact with the campaign content on
Facebook or Animal Planet's Puppy Bowl Co-Viewing Application.

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries
Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and
distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories
through a network of more than 600 dealers across the United States. All
Subaru products are manufactured in zero-landfill production plants and Subaru
of Indiana Automotive Inc. is the only U.S. automobile production plant to be
designated a backyard wildlife habitat by the National Wildlife Federation.
For additional information visit Visit Subaru on Facebook at

Michael McHale
Subaru of America, Inc.

Sheriece Matias
Subaru of America, Inc.

SOURCE Subaru of America, Inc.

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