Volkswagen Announces Production of the Golf in Mexico
The Next-Generation Golf Will Be Manufactured in Puebla, Mexico, for
North and South American Markets
PUEBLA, MEXICO and HERNDON, VA -- (Marketwire) -- 01/25/13 --
Volkswagen announced today that it will begin to produce the
next-generation Golf at its Volkswagen de Mexico manufacturing
facility in Puebla, Mexico. Production of the seventh-generation Golf
will commence at the company's plant in Mexico in the first quarter
Localization has become increasingly important in automotive
manufacturing as a way to safeguard against currency fluctuations and
to be closer to the market in which the manufacturer sells. Golf
models made at Volkswagen de Mexico's plant will be supplied to the
North and South American markets.
"The Puebla, Mexico plant offers an excellent economic basis for
Volkswagen production operations and is a well-established automotive
manufacturing facility with a record of efficiency and high quality,"
said Hubert Waltl, Member of the Board of Management of the
Volkswagen Passenger Cars Brand with responsibility for Production.
"With its existing infrastructure, competitive cost structures and
free trade agreements, Mexico is the ideal location to produce the
Golf for the American market."
The decision to produce the Golf in Mexico builds on Volkswagen's
strategy for the North American market. Investments of more than $5
billion are planned in the U.S. and Mexico in the next three years,
thereby laying the foundation for further growth in the North
American market. Key investments are the opening of new plants in
Silao, Mexico for the 1.8- and 2.0-liter turbocharged EA888 engines
and the planned Audi production facility in San Jose Chiapa, Mexico.
"Producing the Golf in Puebla, Mexico signals a continued commitment
to the North American market and allows Volkswagen to make further
strides towards the goal of building more than 75 percent of the cars
Volkswagen of America sells in the NAFTA region," said Jonathan
Browning, President, Volkswagen of America, Inc. "For more than 40
years, Puebla has been manufacturing quality Volkswagens for the U.S.
and markets around the world and we are thrilled that the
next-generation Golf will be added to the production line."
The Volkswagen Gol
f, the company's best-selling vehicle globally, was
unveiled at the Paris Motor Show in September 2012. This
seventh-generation version of one of the world's most popular cars
offers more features, improved safety, and more performance than the
outgoing vehicle and is actually lighter than its predecessor. The
Golf's unmistakeable state-of-the art styling is evolutionary and
timeless, and provides clear lineage to previous Golfs. The new Golf
design is more sophisticated and longer lived than any other compact
in the world. The Golf is slated to go on sale in the United States
in the first half of 2014.
About Volkswagen of America, Inc.
Founded in 1955, Volkswagen of
America, Inc. is headquartered in Herndon, Virginia. It is a
subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany.
Volkswagen of America's operations in the United States include
research and development, parts and vehicle processing, parts
distribution centers, sales, marketing and service offices, financial
service centers, and its state-of-the-art manufacturing facility in
Chattanooga, Tennessee. Volkswagen is one of the world's largest
producers of passenger cars and Europe's largest automaker.
Volkswagen sells the Beetle, Beetle Convertible, Eos, Golf, GTI,
Jetta, Jetta SportWagen, Passat, CC, Tiguan, Touareg and Routan
vehicles through approximately more than 600 independent U.S.
dealers. Visit Volkswagen of America online at www.vw.com or
media.vw.com to learn more.
About Volkswagen de Mexico
Volkswagen de Mexico's Puebla plant is
the biggest automobile factory in North America. All the processes
needed for complete car production, including the machining and
assembly of engine and axle parts and body stamping, are performed
on-site. The production capacity is approximately 2,500 vehicles per
day. In 2012, the plant produced 604,000 thousand vehicles, setting a
new production record. Approximately 84 percent of this volume was
exported to the world markets. Volkswagen de Mexico currently
produces the Volkswagen Beetle, Beetle Convertible, Jetta and Jetta
SportWagen. The company has approximately 18,900 employees.
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