Ackroo Strengthens its Focus on Local Merchant Sales

OTTAWA, Jan. 25, 2013 /CNW/ - Ackroo Inc. (TSX-V: AKR)(the "Company"), a 
loyalty and rewards technology provider, announced that it has made 
operational changes to strengthen its focus on the growth of its local 
merchant market in North America. Ackroo's web-based loyalty and rewards 
software platform enables small- to medium-sized merchants to launch their own 
gift card and loyalty program, allowing them to compete with their big box 
competitors' programs at a fraction of the cost. 
Eamonn Garry has been appointed to the role of chief operating officer, 
expanding from his previous position as chief technology officer. Garry brings 
over 20 years of engineering and operations management experience in senior 
roles at Bridgewater Systems (acquired by Amdocs in 2011) and Nortel. 
Steve Levely has been appointed to the role of vice president, sales and will 
lead the sales organization with a focus on expanding its gift card and 
loyalty offering to local merchants in North American through direct sales and 
channel partners. Levely has over 15 years experience in sales management and 
business development roles at companies including Maritz Canada and Pitney 
Bowes Canada. Sean Erjavec has moved to an advisory role for newly acquired 
automotive sector agents with a focus on the DealerCard line of business. 
With the company's initial financing process and public listing behind it, 
Tyler Nelson, chief executive officer and John Chapman, chief financial 
officer will assume internal oversight of the investor relations mandate as 
the company winds down its investor relations services agreements with TMX 
Equicom and Trade Mark Equity Marketing Inc. The company thanks both firms for 
their contributions to date. 
"We have solidified our operating plan and cost structure for 2013," said 
Nelson, "We will continue to grow our share of market through our direct sales 
team and the relationships we have built, and continue to build, with 
strategic channel partners in the payment ecosystem. This growth plan combined 
with execution of our technology development roadmap will result in an 
exciting year ahead for Ackroo." 
About Ackroo 
Ackroo enables small to medium sized businesses, independent merchants and 
business networks to increase profitability and build long-term customer 
relationships through customized loyalty and rewards programs. Their web-based 
solutions provide the power of a massively scalable software platform in a 
lightweight online tool that works with existing point-of-sale equipment, 
making it easy and affordable for businesses of any size to design and launch 
their own five-star loyalty program.Ackroo is headquartered in Ottawa, Canada. 
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This press release contains statements that may constitute "forward-looking 
statements" within the meaning of applicable Canadian securities legislation. 
These forward-looking statements include, among others, statements regarding 
business strategy, plans and other expectations, beliefs, goals, objectives, 
information and statements about possible future events. Readers are cautioned 
not to place undue reliance on such forward-looking statements. 
Forward-looking statements are based on current expectations, estimates and 
assumptions that involve a number of risks, which could cause actual results 
to vary and in some instances to differ materially from those anticipated by 
Ackroo Inc. and described in the forward-looking statements contained in this 
press release. No assurance can be given that any of the events anticipated by 
the forward-looking statements will transpire or occur or, if any of them do 
so, what benefits Ackroo will derive there-from. 
John Chapman Chief Financial Officer | Ackroo Tel: 613-599-2396 
Jennifer Nelson Vice President, Marketing | Ackroo Tel: 613‐599‐2396 x705 
SOURCE: Ackroo Inc. 
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CO: Ackroo Inc.
ST: Ontario
-0- Jan/25/2013 22:18 GMT
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