MIPIM Unveils the MIPIM Innovation Forum

                   MIPIM Unveils the MIPIM Innovation Forum

PR Newswire

PARIS, Jan. 25, 2013

PARIS, Jan. 25, 2013 /PRNewswire/ --MIPIM is launching the MIPIM Innovation
Forum, a meeting place for sharing ideas and debate for everyone involved in
building tomorrow's cities. This exclusive MIPIM programme puts buildings and
users at the heart of this industry conversation in order to highlight the
entire range of innovative solutions to maximize the value of property
portfolios. Additionally, the Innovation Forum MIPIM will feature the "Porous
city – Open the tower" exhibition presented at last year's Venice Biennale for
the first time.

"Porous city – Open the tower" uses Lego towers to explore futuristic concepts
of urban design imagined by the professor and architect Winy Maas, founder and
director of the MVRDV architectural practice in Rotterdam and director of The
Why Factory, a research institute for the city of the future. Nine three-metre
high skyscrapers will rise up during the four days of the show, acting as
visual support to debates on the new processes and the role of research in
Europe's urban future. The exhibition is combined with the conference on urban
design given by Winy Maas on Wednesday, 13 March at 10:00am.

Organised by Reed MIDEM, a subsidiary of Reed Exhibitions, MIPIM will be held
in Cannes from 12 to 15 March 2013.

"In the real estate sector today, we are seeing new players emerge with the
skills and technological solutions to ensure that buildings will meet the new
demands of users and investors. The MIPIM Innovation Forum aims to provide a
meeting point for all real estate players focused on building innovation,
creating a new momentum for making business contacts and sharing best
practices," says Filippo Rean, Director of MIPIM.

The MIPIM Innovation Forum will host large international companies such as
Cisco GDF Suez, IBM, Tata Steel, and Mitsubishi Electric, who play an
increasingly active role in the innovative solutions proposed for building or
city management. Barcelona and Brussels will also attend the programme.

The new 1,000 m^2pavilion in the Gare Maritime, next to the Palais des
Festivals in Cannes, will include an exhibition area, a conference room and a
contact making and discussion space. It will host the ADI (Association of
French property managers), CoreNet Global, ISA (International Sustainability
Alliance) and Crenet, a major end-user association. MIPIM brings together
nearly 300 corporate real estate directors from major companies such as
Alstom, Amazon, Danone, L'Oreal, Dell Corporation and Google.

The conferences to be held in the pavilion throughout MIPIM will revolve
around three major themes: cities, smart buildings and energy efficiency.
Experts such as Arab Hoballah, Head of Sustainable Consumption and Production
in the Technology, Industry and Economics Division for the United Nations
Program for the Environment, and Ralph DiNola, principal of Green Building
Services, will share their expertise and views on these topics.

As vital industry partners, international architects will also speak at a
conference in the pavilion on Thursday, 14 March. Carlo Ratti, the Italian
architect and engineer who also teaches at the Massachusetts Institute of
Technology (MIT), USA, where he directs the SENSEable City Laboratory, the
German architect Jurgen Mayer H, winner of the Mies Van der Rohe Prize and
founder of his architecture firmJurgen Mayer H, the French architect Caroline
Barat who, after exploring the world from Hong Kong to Rio de Janeiro,
returned to Paris in 2005 and co-founded theSearchAgency, Philippe
Chiamberatta, founder of thePCA agency, and the Turkish architect Murat
Tabanlıoglu founder ofTabanlioglu agency, will all be speaking.

More than 30 lectures and 15 practical case studies will enable attendees to
share solutions and concrete experiences of innovative buildings that have
demonstrated their value and profitability. In addition, the finalists of the
MIPIM Awards 2013 projects will have an opportunity to showcase their vision
of innovation through their projects in 30 short graphic presentations in the
"Innovators' vision - MIPIM Awards finalists screenings."

Clickhereto view the MIPIM Innovation Forum conference programme.

Moreover, to kick-start the conversation and stimulate ideas, MIPIM is
collaborating with the leading institutions of ESSEC (France) and Burnham
Moores, University of San Diego (California), to compile articles about the
latest news and trends in innovation and sustainable development. See the
selection of articles in the sustainable development section onMIPIM-World

Finally, the forum will also offer an exhibition space forStereograph, an
expert in architecture and virtual images, which will feature presentations of
innovation through computer graphics, videos and virtual tours on 2D and 3D
screens at the entrance to the MIPIM Innovation Forum. Digital technologies
are used to model real estate projects and simulate, test, and evaluate
services during the implementation phase, offering a glimpse of the features
of future buildings.

For editors:

Founded in 1963, Reed MIDEM is a leading organiser of professional,
international tradeshows. Reed MIDEM events have established themselves as key
dates in professional diaries. The company hosts MIPTV, MIPDOC, MIPCOM, and
MIPJUNIOR for the television and digital content industries, MIDEM for music
professionals, MIPIM, MIPIM Asiaand MAPIC for the property and retail real
estate sectors.

Reed MIDEM is a division of Reed Exhibitions, the world's leading events
organizerwith over 500 events in 39 countries. In 2011 Reed brought together
six million active event participants from around the world generating
billions of dollars in business. Today Reed events are held throughout the
Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 33
fully staffed offices.Reed Exhibitions serves 44 industry sectors with trade
and consumer events and is part of the Reed Elsevier Group plc, a
world-leading publisher and information provider and a FTSE 100



Website: http://www.mipim.com
Contact: My-Lan Cao - Press Director, Tel.: +33(0)1-79-71-95-44,
mylan.cao@reedmidem.com, or Marion Caillol - Press Officer, Tel.:
+33(0)1-79-71-95-43, marion.caillol@reedmidem.com
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