Sneaker Aficionados Unite

                          Sneaker Aficionados Unite


PR Newswire

NEW YORK, Jan. 25, 2013

NEW YORK, Jan. 25, 2013 /PRNewswire/ --Nickelodeon and Fila today announced a
collaboration to create limited-edition sneaker styles inspired by the
Nickelodeon's Teenage Mutant Ninja Turtles series, one representing the
Turtles and the other representing Shredder. The Turtles sneaker is available
today, with the Shredder sneaker set to be released in March. 


The Turtles sneaker, Fila Fx-100, features interchangeable ankle straps
representing each Turtle's mask color – blue, red, purple and orange. The
straps also have each Turtle's weapon detailed underneath the Velcro, with two
lacing options and custom packaging. Additionally, the Shredder sneaker is
entirely suede and features metal lace tips and silver 'cage' memory foam
representing the villain's metal details and mask. There are purple accents on
the back of the sneaker to represent Shredder's cape, wrapped up in custom

"We are thrilled to join forces with a company like Fila that has a unique
ability to reinterpret iconic brands into stylish and wearable merchandise,"
said Alix Kram, Vice President, Lifestyle and Retail Marketing, Nickelodeon
Consumer Products. "This is a great extension of the Teenage Mutant Ninja
Turtles brand, and this line of edgy sneakers will appeal to die-hard fans and
trendsetters alike."

Mark Eggert, Fila's VP of Footwear Design and Advanced Concepts added, "We
were so excited by the opportunity to work with the team at Nickelodeon and
celebrate the return of the Teenage Mutant Ninja Turtles. We've created a
package of footwear and related accessories that reflects FILA's rich heritage
in the athletic world and speaks to loyal fans both of TMNT and of FILA."

Nickelodeon's Teenage Mutant Ninja Turtles premiered  Saturday, Sept. 29, at
11:00 a.m. (ET/PT) with a one-hour special event. The adventure began as the
turtles emerged from their hidden lair in the sewers for the very first time,
ready to confront the wondrous and hostile world of New York City and face
enemies more dangerous and pizza more delicious than anything they could have
imagined. Funnier and with more Ninjutsu than ever before, the show explores
the companionship of four teenage brothers learning to rely on themselves and
one another as they unravel the mystery of their existence and grow to become
the heroes in a half-shell that they are destined to be. The premiere episode
was executive produced by Ciro Nieli, Joshua Sternin & J.R. Ventimilia and
Peter Hastings.

The 26-episode, half-hour action-comedy series breathes new life into the
wildly popular band of reptile brothers played by Jason Biggs (American Pie)
as "Leonardo," Sean Astin (Lord of the Rings) as "Raphael," Greg Cipes (Teen
Titans) as "Michelangelo" and Rob Paulsen (Planet Sheen) as "Donatello"
(Paulsen also voiced the original "Raphael" from 1987-1996 in the very first
TMNT series).

The Fila brand was established over a century ago by the Fila brothers of
Biella, Italy. Fila is now a leading sport and leisure footwear and apparel
brand that is distributed worldwide. Fila has achieved world-class recognition
by marketing high design and style content products that are endorsed by
professional athletes from around the world.

About Nickelodeon
Nickelodeon, now in its 33rd year, is the number-one entertainment brand for
kids. It has built a diverse, global business by putting kids first in
everything it does. The company includes television programming and production
in the United States and around the world, plus consumer products, online,
recreation, books, and feature films. Nickelodeon's U.S. television network is
seen in almost 100 million households and has been the number-one-rated basic
cable network for 18 consecutive years. For more information or artwork, visit Nickelodeon and all related titles, characters and logos
are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).

SOURCE Nickelodeon

Contact: Tori Fernandes, +1-212-846-4942,
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