Chrysler Group LLC Gives Sneak Peek Inside New Mopar '13
AUBURN HILLS, Mich., Jan. 25, 2013
AUBURN HILLS, Mich., Jan. 25, 2013 /PRNewswire/ -- Chrysler Group LLC released
an interior image of its new Mopar '13 limited-edition vehicle, which will be
shown at next month's Chicago Auto Show.
(Photo: http://photos.prnewswire.com/prnh/20130125/DE48075 )
"This vehicle is the perfect canvas for personalization and customization,"
said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC's service,
parts and customer-care brand. "We couldn't wait to get our hands on it and
give it the Mopar treatment."
The Mopar '13 limited-edition vehicle follows the Mopar '10 Dodge Challenger,
Mopar '11 Dodge Charger and Mopar '12 Chrysler 300.
Mopar has introduced numerous industry-first features including:
oVehicle-information apps: first to introduce smartphone
vehicle-information applications, a new channel of communication with
oElectronic owner manuals: first to introduce traditional owner manuals in
a DVD and brief user-guide format and first to offer complete
vehicle-information kits in Spanish
oWi-Fi: first to offer customers the ability to make their vehicle a
wireless hot spot
oWireless charging: first to introduce in-vehicle wireless charging for
oElectronic Vehicle Tracking System (EVTS): first to market with a new
interactive vehicle tracking device that sends owner a text when vehicle
is driven too fast or too far based on pre-set parameters
o2011 Mopar Challenger Drag Pak: first to introduce a 500-plus cubic-inch
V-10 drag-race package car
oBrand-specific customer care telephone lines: first to offer Sunday
service hours for customers
oWiTECH: first to support vehicle diagnosis and software updates leveraging
off-the-shelf personal computers and a dedicated wireless tool network
About the Mopar Brand
Mopar is Chrysler Group LLC's service, parts and customer-care brand. With the
creation of the Chrysler Group and Fiat SpA partnership, Mopar is extending
its global reach, integrating service, parts and customer-care operations in
order to enhance dealer and customer support worldwide. Combined with Fiat
SpA, Mopar's global portfolio includes more than 500,000 parts and accessories
that are distributed in more than 130 countries. Mopar is the source for all
genuine parts and accessories for Chrysler Group and Fiat SpA brands.
Mopar parts are unique in that they are engineered with the same teams that
create factory-authorized vehicle specifications for Chrysler Group and Fiat
SpA vehicles — a direct connection that no other aftermarket parts company can
provide. A complete list of Mopar accessories and performance parts is
available at www.mopar.com.
More than 75 Years of Mopar
Mopar (a simple contraction of the words MOtor and PARts) was trademarked for
antifreeze product in 1937. The Mopar brand made its mark in the 1960s — the
muscle-car era. The Chrysler Corporation built race-ready Dodge and Plymouth
"package cars" equipped with special high-performance parts. Mopar carried a
line of "special parts" for super-stock drag racers and developed its racing
parts division called Mopar Performance Parts to enhance speed and handling
for both road and racing use. The brand has expanded to include technical
service and customer support.
SOURCE Chrysler Group LLC
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