Zhaopin.com Announces "China Annual Best Employer (2012)" Winners

      Zhaopin.com Announces "China Annual Best Employer (2012)" Winners

PR Newswire

BEIJING, Jan. 25, 2013

BEIJING, Jan. 25, 2013 /PRNewswire/ -- The grand award ceremony of "China
Annual Best Employer (2012)," the "Oscar Award" of China's human resource
management community, was held in Beijing on January 23. The highly
anticipated "Top 30 Employers of the Year" list and winners of the individual
awards were announced at the premier event of China's HR community, witnessed
by more than 100 outstanding employers.

(Photo: http://photos.prnewswire.com/prnh/20130125/CN46814-a)
(Logo: http://photos.prnewswire.com/prnh/20130125/CN46814LOGO-b)

Zhaopin.com, one of the leading human resource solutions providers in China,
and Peking University's Corporate Social Responsibility and Employer Brand
Communication Research Center, jointly conducted the survey and selection
process, which sought to recognize China's outstanding employers in every
aspect of what it means to be a good employer and to promote the notion of an
employer brand. Today, the "China Annual Best Employer" has become the
authoritative event that advocates the concept of an employer brand in China,
and offers an important reference benchmark for companies and organizations as
they recruit employees, and for job seekers as they choose their career path.

The survey was conducted in 28 cities across the country over four months.
More than 1,500 employers were selected during the first stage of the process.
All selected firms were screened, which included a questionnaire, information
research, face-to-face interview with employees, as well as a review by
experts in the human resources field before the final award recipients were
finally chosen. An external public survey and an in-depth internal employee
investigation were combined to ensure the most accurate research results.

Following the series of selections and reviews, 30 outstanding firms across
various industries and sectors,including Shanghai Volkswagen, Tencent, BMW
China, China Merchants Bank, Pfizer China, DALIAN WANDA GROUP, GE, China
Southern Airlines, Bosch China, SAP China, FAW, China Minmetals Corporation,
Baidu, XCMG, Shell(China) Limited, DHL-Sinotrans, Oracle, China Telecom,
Nokia, CGB, ZOOMLION, ifeng.com, Starbucks China, CBN, eLong.com, SHAANGU
GROUP, SUNING APPLIANCE CO., LTD., Hilton Worldwide and CHINA EASTERN, were
honored as the "Top 30 Employers of the Year." Meanwhile, four individual
awards -- "Top 10 Employers Gaining Most Attention from Undergraduates," "Top
10 Employers Gaining Most Attention from Women," "Top 10 Employers Gaining
Most Attention from Jobholders" and "Top 10 Employers Most Responsible for
Society" -- were also announced.

The "China Best Employer" survey constitutes a comprehensive indexing system
comprising 6 primary indices and 18 secondary indices, all of which serve to
describe the characteristics best employers are expected to possess. The
survey data revealed significant changes in what job seekers and holders
considered their priorities during 2012, with one of the most obvious trends
being that job seekers are focusing more on stability. Among the 18 secondary
indices, "Best Benefits Package" topped the list, overtaking "Competitive
Salary," followed by "Enterprises Having Excellent Growth Prospects,"
"Harmonious Internal Interpersonal Relationships," "Just and Fair Employing
Principles" and "Opportunity to Improve Core Individual Abilities." These
trends evidenced job seekers' heightened focus on stability rather than
competitiveness. Compared to 2011, the new-generation job seekers -- those
born in the 1990s -- are more willing to work in a state-owned enterprise,
with 40-percent of them expressing such a desire. In addition, undergraduates
now no longer prefer to work exclusively in Beijing, Shanghai and Guangzhou,
with fewer than half (42.1-percent) of them expressing their willingness to
work in these three cities.

More companies are focusing on talent recruitment and retention strategies, as
well as on implementing a sustainable management policy, as they gain a better
understanding of employer branding, according to specialists in the jury of
the China Best Employer Award. At the same time, the connotation of "employer
brand" is on its way to becoming a household word in the Chinese language and
a generally accepted concept across China as time advances. These changes will
behoove companies to manage and update their employer branding to keep pace
with the times, and, most importantly, to match the branding with the
characteristics of the new generation of job seekers. On the other hand, it
also behooves the job seekers to educate themselves concerning the goals of
each prospective employer, so as to have a definite objective in view when
selecting employers and finally realize a win-win situation between themselves
and the company.

SOURCE Zhaopin.com

Contact: Rhiann Zhu, (8610) 5869 2828 x68297, +86 138 1126 0810,
rhiann.zhu@zhaopin.com.cn; or Scarlett Yu, (8610) 5869 2828 x68280, +86 136
8117 9720, jiali.yu@zhaopin.com.cn
 
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