Havas Worldwide New York Launches 'Shared Owned & Earned' Media Unit
NEW YORK, Jan. 25, 2013
NEW YORK, Jan. 25, 2013 /PRNewswire/ --Havas Worldwide New York announced
today the launch of the Shared Owned & Earned media unit, (SOE). SOE brings
the agency's analytics, community management and content strategy specialists
together under a single practice. The new unit will launch with 21 employees
including 4 new hires, and will be lead by Richard Notarianni, Havas Worldwide
New York's Executive Director of Engagement Planning and Performance.
SOE will work with, support, and complement agency teams by bringing services
from different specialist areas into one system; versus the traditional
approach where agencies have delegated analytics, community management,
content, engagement planning, and strategy functions to designated specialists
in each practice.
"With the launch of SOE, Havas Worldwide New York will host a new team of
talent for the networked world," said Tom Morton, Chief Strategy Officer Havas
Worldwide New York. "Under Rich's leadership, we're putting shared, owned and
earned content specialists at the center of the agency."
"To address our clients' need to understand the business impact of networked
communications, the SOE partners a fully equipped analytics and engagement
planning group alongside the social, content and community specialists," added
"More than at any time in memory clients need to systematically connect their
marketing activity to business outcomes," said Matt Ryan, Co-Chairman Havas
Worldwide New York, President Global Brands Havas Worldwide. "We are already
seeing a major improvement in shortening the distance between data and action;
and hope to see that shorten even faster in the coming months."
SOE launches with active assignments from Havas Worldwide New York clients
including Dos Equis and Reckitt Benckiser.
Havas Worldwide New York plans to expand SOE across the agency's client
roster, and to continue growing the SOE team in the months ahead. SOE launches
with 4 new hires, among them:
oJennifer Bassett joins as Content Strategy Director. In her new role she
will help to build a system for effective and efficient publishing to the
web, mobile, and social channels. Jennifer started her career in
publishing, and prior to joining Havas she worked at Omnicom's branding
oDoug Halsey joins as Content Strategy Director. Doug will help clients
holistically understand the digital ecosystem which includes the web,
mobile and social media. Doug started his career in print publishing, but
has been in digital media for the last 16 years. Most recently, Doug
worked as Senior Site Director for History.com
oMatt Cahill joined as Associate Director of Analytics and Insights, to
focus on building automated and scalable reporting solutions. With an
academic background in Applied Mathematics, Matt has spent the past seven
years helping businesses make smarter decisions and improve ROI.
oShawn Shahani joined as Senior Strategist. Focused on marrying social
heuristics, engagement planning, and finding insights from data throughout
his career, he has helped build social and digital strategy at American
Apparel, iCrossing and most recently Momentum Worldwide.
About Havas Worldwide
Havas Worldwide, formerly known as Euro RSCG Worldwide, is a leading
integrated marketing communications agency and was the first agency to be
named Global Agency of the Year by both Advertising Age and Campaign in the
same year. The Havas Worldwide network is made up of 11,000 employees in 120
cities and 75 countries, with 316 offices and provides advertising, marketing,
corporate communications, and digital and social media solutions to clients,
including Air France, BNP Paribas, Citigroup, Danone Group, IBM, Kraft Foods,
Lacoste, Merck, Pernod Ricard, PSA Peugeot Citroen, Reckitt Benckiser, Sanofi,
and Volvo. Headquartered in New York, Havas Worldwide is the largest unit of
the Havas group, a world leader in communications (Euronext Paris SA: HAV.PA).
Havas Worldwide New York
T +1 212-886-4269
SOURCE Havas Worldwide
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