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CORRECTING and REPLACING Strong Demand for Smartphones and Heated Vendor Competition Characterize the Worldwide Mobile Phone

  CORRECTING and REPLACING Strong Demand for Smartphones and Heated Vendor
  Competition Characterize the Worldwide Mobile Phone Market at the End of
  2012, IDC Says

CORRECTION…by IDC

Business Wire

FRAMINGHAM, Mass. -- January 25, 2013

Please replace the release dated January 24, 2013 with the following corrected
version due to multiple revisions.

The corrected release reads:

STRONG DEMAND FOR SMARTPHONES AND HEATED VENDOR COMPETITION CHARACTERIZE THE
WORLDWIDE MOBILE PHONE MARKET AT THE END OF 2012, IDC SAYS

The worldwide mobile phone market grew 1.9% year over year in the fourth
quarter of 2012 (4Q12), as strong holiday smartphone sales raised shipments of
these devices to levels nearly equal to those of feature phones. According to
the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone
Tracker, vendors shipped a total of 482.5 million mobile phones in 4Q12
compared to 473.4 million units in the fourth quarter of 2011. For the full
year, the global market for mobile phones grew 1.2% on shipments of more than
1.7 billion units.

In the worldwide smartphone market, vendors shipped 219.4 million units in
4Q12, which represents 45.5% of all mobile phone shipments, the highest
percentage ever. The 36.4% year-over-year growth was slightly below IDC's
forecast of 39.5% for the quarter. On an annual basis, 712.6 million
smartphones were shipped globally in 2012, which was 44.1% more than in 2011.

"The high-growth smartphone market, though dominated by Samsung and Apple,
still presents ample opportunities for challengers," said Kevin Restivo,
senior research analyst with IDC's Worldwide Quarterly Mobile Phone Tracker.
"Vendors with unique market advantages, such as lower-cost devices, can
rapidly gain market share, especially in emerging markets. A good example is
Huawei, which overtook LG as a Top 5 vendor in the overall mobile phone market
and passed HTC to become a Top 5 smartphone vendor."

"The fact that Huawei and ZTE now find themselves among the Top 5 smartphone
vendors marks a significant shift for the global market," noted Ramon Llamas,
research manager with IDC's Mobile Phone team. "Both companies have grown
volumes by focusing on the mass market, but in recent quarters they have
turned their attention toward higher-end devices. In addition, both companies
have pushed the envelope in terms of industrial design with larger displays
and smaller form factors, as well as innovative applications and experiences."

Smartphone Vendor Highlights

Samsung set a new record for the number of smartphones shipped in a single
quarter and in a single year. Its broad and deep line-up of Android
smartphones, particularly the Galaxy-branded Android family, combined with
sustained demand for its mid-range and entry-level models to account for the
remarkable shipment volumes. 2013 is shaping up to be a pivotal year for the
company as its Tizen smartphone strategy takes shape. Samsung will continue to
rely on Android as its primary operating system, however, as the move to Tizen
will not likely take place overnight.

Apple's record iPhone shipments in the quarter were driven by successes in
Greater China, where shipments more than doubled, as well as the U.S., where
6.2 million iPhones were activated on Verizon alone. Interestingly, the
company's success was due in large part to older models, in particular the
iPhone 4, which Apple couldn't make enough of in the quarter relative to
demand. Its sales success with the older model could portend success in
higher-growth emerging markets where the company has performed well.

Huawei suddenly finds itself among the top three smartphone vendors in the
world, a first for the company. The company had previously been a Top 10
vendor. To reach this milestone, Huawei has courted both the mass market with
its simple and inexpensive smartphones and the high-end of the market with its
Ascend-branded product line. Along the way, the company has demonstrated its
innovative skills, having released the world's thinnest (6.68 mm) smartphone
last year, the Ascend P1S, and this year it announced the upcoming Ascend
Mate, the first smartphone with a 6.1-inch display. At the same time, Huawei
has brought its own software innovations, including Magic Touch, Guiding
Wizard, Smart Reading, and Floating Windows.

Sony's  strategy for becoming the worldwide leader in mobile entertainment
combined with its growing portfolio of high-end smartphones drove its
smartphone volumes higher throughout the year. This marks a significant
improvement since Sony acquired Ericsson's stake in 2011 in the Sony Ericsson
joint venture. Sony introduced its Xperia TL last quarter and recently
announced the addition of the Xperia Z and the Xperia ZL, to be launched in
1Q13.

ZTE maintained its spot among the Top 5 smartphone vendors globally thanks to
continued international diversification efforts last quarter. The vendor also
shipped more smartphones than feature phones for the first time. ZTE has grown
its smartphone sales of late thanks primarily to an uptick in lower-cost
smartphone sales in many emerging markets. The company has traditionally
relied on sales of phones to China, where the company is based. Notable
progress has been made in developed markets too.

Top Five Smartphone Vendors, Shipments, and Market Share, 2012 Q4 (Units in
Millions)
                                                        
             4Q12 Unit     4Q12        4Q11 Unit   4Q11       Year-over-Year
Vendor       Shipments     Market      Shipments   Market     Change
                           Share                   Share
1.           63.7          29.0%       36.2        22.5%      76.0%
Samsung
2. Apple     47.8          21.8%       37.0        23.0%      29.2%
3. Huawei    10.8          4.9%        5.7         3.5%       89.5%
4. Sony      9.8           4.5%        6.3         3.9%       55.6%
5. ZTE       9.5           4.3%        6.4         4.0%       48.4%
Others       77.8          35.5%       69.2        43.1%      12.4%
Total        219.4         100.0%      160.8       100.0%     36.4%
                                                                             
Source: IDC Worldwide Mobile Phone Tracker, January 24, 2013

Note: Data are preliminary and subject to change. Vendor shipments are branded
shipments and exclude OEM sales for all vendors.

In addition to the table above, a graphic showing the relative market shares
of the top 5 smartphone vendors over the previous five quarters is available
at IDC.com. The chart is intended for public use in online news articles and
social media. Instructions on how to embed this graphic can be found by
viewing this press release on IDC.com.

Top Five Total Mobile Phone Vendors, Shipments, and Market Share, 2012 Q4
(Units in Millions)
                                                       
            4Q12 Unit     4Q12       4Q11 Unit     4Q11       Year-over-Year
Vendor      Shipments     Market     Shipments     Market
                          Share                    Share      Change
1.          111.2         23.0%      99.0          20.9%      12.3%
Samsung
2. Nokia    86.3          17.9%      113.4         24.0%      -23.9%
3. Apple    47.8          9.9%       37.0          7.8%       29.2%
4. ZTE      17.6          3.6%       20.6          4.4%       -14.6%
5.          15.8          3.3%       13.9          2.9%       13.7%
Huawei
Others      203.8         42.3%      189.5         40.0%      7.5%
Total       482.5         100.0%     473.4         100.0%     1.9%
                                                                             
Source: IDC Worldwide Mobile Phone Tracker, January 24, 2013

Note: Data are preliminary and subject to change. Vendor shipments are branded
shipments and exclude OEM sales for all vendors.

Top Five Smartphone Vendors, Shipments, and Market Share Calendar Year 2012
(Units in Millions)
                                                        
               2012         2012       2011         2011      Year-over-Year
Vendor         Unit         Market     Unit         Market    Change
               Shipments    Share      Shipments    Share
1. Samsung     215.8        30.3%      94.2         19.0%     129.1%
2. Apple       135.9        19.1%      93.1         18.8%     46.0%
3. Nokia       35.1         4.9%       77.3         15.6%     -54.6%
4. HTC         32.6         4.6%       43.6         8.8%      -25.2%
5. Research    32.5         4.6%       51.1         10.3%     -36.4%
In Motion
Others         260.7        36.5%      135.3        27.5%     92.7%
Total          712.6        100.0%     494.6        100.0%    44.1%
                                                                             
Source: IDC Worldwide Mobile Phone Tracker, January 24, 2013

Note: Data are preliminary and subject to change. Vendor shipments are branded
shipments and exclude OEM sales for all vendors.

Top Five Mobile Phone Vendors, Shipments, and Market Share Calendar Year
2012 (Units in Millions)
                                                          
               2012          2012       2011          2011       Year-over-
Vendor         Unit          Market     Unit          Market     Year Change
               Shipments     Share      Shipments     Share
1. Samsung     406.0         23.4%      330.9         19.3%      22.7%
2. Nokia       335.6         19.3%      416.9         24.3%      -19.5%
3. Apple       135.9         7.8%       93.1          5.4%       46.0%
4. ZTE         65.0          3.7%       69.5          4.1%       -6.5%
5. LG          55.9          3.2%       88.1          5.1%       -36.5%
Others         737.5         42.6%      716.8         41.8%      2.9%
Total          1735.9        100.0%     1715.3        100.0%     1.2%
                                                                             
Source: IDC Worldwide Mobile Phone Tracker, January 24, 2013

Note: Data are preliminary and subject to change. Vendor shipments are branded
shipments and exclude OEM sales for all vendors.

About IDC Trackers

IDC Tracker products provide accurate and timely market size, vendor share,
and forecasts for hundreds of technology markets from more than 100 countries
around the globe. Using proprietary tools and research processes, IDC's
Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker
results are delivered to clients in user-friendly excel deliverables and
on-line query tools. The IDC Tracker Charts app allows users to view data
charts from the most recent IDC Tracker products on their iPhone and iPad.

For more information about IDC's Worldwide Quarterly Mobile Phone Tracker,
please contact Kathy Nagamine at 650-350-6423 or knagamine@idc.com.

About IDC

IDC is the premier global provider of market intelligence, advisory services,
and events for the information technology, telecommunications, and consumer
technology markets. IDC helps IT professionals, business executives, and the
investment community to make fact-based decisions on technology purchases and
business strategy. More than 1,000 IDC analysts provide global, regional, and
local expertise on technology and industry opportunities and trends in over
110 countries worldwide. For more than 48 years, IDC has provided strategic
insights to help our clients achieve their key business objectives. IDC is a
subsidiary of IDG, the world's leading technology media, research, and events
company. You can learn more about IDC by visiting www.idc.com.

All product and company names may be trademarks or registered trademarks of
their respective holders.

Contact:

IDC
Kevin Restivo, 416-673-2230
krestivo@idc.com
or
Ramon T. Llamas, 508-935-4736
rllamas@idc.com
or
Michael Shirer, 508-935-4200
press@idc.com
 
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