VH1 Classic Finds Out "For What It's Worth" In New Pop Culture Memorabilia Series

  VH1 Classic Finds Out "For What It's Worth" In New Pop Culture Memorabilia

Hosts Gary Dell'Abate and Jon Hein Explore World of Pop Culture Collectors

Premieres Thursday, February 21st at 10 PM on VH1 Classic

PR Newswire

NEW YORK, Jan. 25, 2013

NEW YORK, Jan. 25, 2013 /PRNewswire/ --Blow the dust off your old vinyl
because VH1 Classic is digging through pop culture collectibles with hosts
Gary Dell'Abate and Jon Hein, to find out what they're really worth in the new
series, "For What It's Worth." Premiering Thursday, February 21^st at 10 PM on
VH1 Classic, "For What It's Worth" will explore the intricate world of music
and pop culture memorabilia, and the mind of "The Collector."

Noted pop culture junkies and music know-it-alls, Dell'Abate and Hein explore
a different goldmine of pop culture memorabilia each episode, from
stadium-sized vinyl collections to a unique compilation of folk art, in the
form of handcrafted Mr. T dolls. Dell'Abate, also known as Howard Stern
personality "Baba Booey," has amassed a behemoth pop culture knowledgebase
from his two decade-plus stint with Howard Stern as producer and a lifetime of
rock fandom. Hein, who famously coined the phrase "Jump the Shark," has also
made a career from his pop culture obsession. Hein co-hosts The Wrap Up Show
with Dell'Abate on Sirius XM's Howard 100. An obsessive collector himself,
Hein holds a geekily impressive knowledge of classic television, sports
memorabilia and the band Rush.

Throughout the six, half-hour episodes, Dell'Abate and Hein make their way
through some of the greatest pop culture collections in the country: in
Nashville, they explore all the vinyl being sold at Jack White's Third Man
Records and also take a privileged peek inside the exclusive Third Man Records
Vault; back up north, they survey a celebrity hair lock vault with samples
from Marilyn Monroe and Abe Lincoln; then to Pittsburgh for the world's
largest record collection; and out west to the city of angels, for the iconic
Michael Ochs Archives, one of the world's most prolific rock and roll photo

Each episode also finds Dell'Abate and Hein setting up shop in The Warehouse,
where everyman collectors present their prized possessions to Gary, Jon and
our team of experts, who will gladly put a price tag on their invaluable

"For What It's Worth" is produced & directed by Jeff Baumgardner and executive
produced by Lee Rolontz, Keshia Williams and Rick Krim for VH1 Classic. For
more information on "For What It's Worth," visit VH1Press.com.

About VH1 Classic
VH1 Classic brings you thebest metal, rock, soul and pop from the '70s, '80s
and '90s. The channelfeatures the gods of rock – fromBlack Sabbath,
Metallica and Iron Maiden to Stone Temple Pilots, Pearl Jam and Dire Straits –
in marqueeconcerts and music specials, and of course, tons of classic music
videos.Recent big events include National Metal Day (11.11.11) and Metal
Evolution, an 11-part documentary series on the history of metal.Because when
it comes down to it – all music should go to 11.

Kevin Turner | Kevin.Turner@vh1.com | 212.846.3361


Website: http://www.vh1.com
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