MHI to Establish Subsidiary to Oversee Air-Conditioning Business

MHI to Establish Subsidiary to Oversee Air-Conditioning Business in Europe 
Tokyo, Jan 25, 2013 - (JCN Newswire) -  Effective April 1st, Mitsubishi Heavy
Industries, Ltd. (MHI) will establish Mitsubishi Heavy Industries
Air-Conditioning Europe, Ltd. (MHIAE) in London, U.K., to oversee its
air-conditioning and refrigeration (AC&R) business in Europe. The new
company, which will be dedicated to the marketing and servicing of MHI's
AC&R products will be created by detaching the AC&R operations of
Mitsubishi Heavy Industries Europe, Ltd. (MHIE) a wholly owned MHI subsidiary
in London that currently manages MHI's business in the European region.
The founding of the new company is aimed at expanding sales in its focus
markets through the establishment of a dynamic business structure conducive to
performing proposal-type marketing activities. 
MHIAE will be established as a wholly owned subsidiary of MHIE operating from
a new head office in Stockley Park near Heathrow Airport. In addition to taking
over the sales and marketing operations for home-use ACs and commercial-use
packaged ACs from MHIE the new company will also take charge of heat-pump type
hot-water supply systems and large-size centrifugal chillers currently handled
by MHI's Air-Conditioning & Refrigeration Systems business
headquarters in Japan. With these products, MHIAE will proactively explore
markets for home- and commercial-use air-conditioning and hot-water supply
systems in the area covering Europe and CIS, including Russia. 
In the European market where demand for hot-water heating systems is robust,
MHIAE will not only market heat pumps and other high-efficiency equipment, but
also introduce optimal equipment combinations suited to each customer's
operating environment and usage conditions. MHIAE will also establish a
facility that will serve as both a product showroom and an after-sale service
training center to enhance solution-oriented, proposal-based marketing
activities. 
In supplying AC units, MHIAE will establish a direct order/supply relationship
with Mitsubishi Heavy Industries-Mahajak Air Conditioners Co., Ltd. (MACO), a
MHI air-conditioning equipment production base in Thailand. This arrangement
will enable MHIAE to rapidly supply product responding to fluctuations in the
market environment. 
In a quest to expand its AC&R business in overseas markets, MHI has been
strengthening its sales structure for related products by progressively
establishing new companies dedicated to AC&R business independent of the
firms that have traditionally handled all MHI business within their designated
regions. The establishment of MHIAE is part of this ongoing initiative. To
date, in 2009 MHI established Mitsubishi Heavy Industries Air-Conditioners
Australia, Pty. Ltd (MHIAA) in Sydney to oversee AC&R business in the
Oceania region; in 2010, Mitsubishi Heavy Industries Air-Conditioners
(Shanghai) Co., Ltd (MHIAS); and in 2011, MHI Residential Air-Conditioners
(Shanghai) Co., Ltd. (MHIRS), a home-use AC marketing and after-sale service
company jointly established with one of China's major home appliance
retail chains. The new operations have already achieved significant results. 
Going forward, MHI aims to expand its share in this fiercely competitive
global market by pursuing synergy effects from its strength as a comprehensive
AC&R system manufacturer and from the dynamic marketing activities enabled
by the establishment of companies like MHIAE dedicated to AC&R sales and
servicing. 
About Mitsubishi Heavy Industries 
Mitsubishi Heavy Industries, Ltd. (MHI), headquartered in Tokyo, Japan, is one
of the world's leading heavy machinery manufacturers, with consolidated
sales of 2,820.9 billion yen in fiscal 2011, the year ended March 31, 2012.
MHI's diverse lineup of products and services encompasses shipbuilding,
power plants, chemical plants, environmental equipment, steel structures,
industrial and general machinery, aircraft, space rocketry and air-conditioning
systems. For more information, please visit the MHI website at www.mhi.co.jp. 
Contact: 
Mitsubishi Heavy Industries
Hideo Ikuno
h.ikuno@daiya-pr.co.jp
+81-3-6716-5277 
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