Rentrak Expands Partnership With Scripps Television

             Rentrak Expands Partnership With Scripps Television

—Scripps Adds Another New Market to Its Local TV Measurement Contract—

PR Newswire

PORTLAND, Ore., Jan. 25, 2013

PORTLAND, Ore., Jan. 25, 2013 /PRNewswire/ --Rentrak Corporation (NASDAQ:
RENT), the leader in multi-screen media measurement serving the advertising,
television and movie industries, today announced a multi-year local TV ratings
contract with Scripps Television for its ABC-station, KERO-TV Bakersfield,

Scripps first signed with Rentrak in August of 2010 for the ABC-affiliate
WXYZ-TV Detroit, MI and then expanded the partnership in October of 2012 to
include their ABC-affiliates in Baltimore, MD (WMAR); Cincinnati, OH (WCPO);
Cleveland, OH (WEWS); and NBC-affiliate in West Palm Beach, FL (WPTV).

"KERO-TV is excited to be working with Rentrak. The ability to access
demographic information on a daily basis (rather than just four times a year)
is a significant advantage to us and our clients. KERO-TV is already using the
information to impact our business in the Bakersfield DMA, and we look forward
to more success in the future," said Steve Weinstein, General Manager,

"Rentrak is a necessary resource for television stations in markets of all
sizes. Rentrak not only delivers what the actual audience behaviors in terms
of size, but also in terms of purchase behavior for products and services from
autos to movie tickets," said Cathy Hetzel, Corporate President and President
of Advanced Media and Information at Rentrak.

Rentrak's television ratings measurement service provides daily measurement of
all TV networks nationally and at a granular level for TV stations in all 210
media markets nationwide. The service incorporates information from over 20
million televisions and is the only fully integrated system of detailed
satellite, telco and cable TV viewing data commercially available.

About Rentrak Corporation:
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier
provider of worldwide consumer viewership information, precisely measuring
actual viewing behavior of movies and TV everywhere. Using our proprietary
intelligence and technology, combined with advanced demographics, only Rentrak
is the census currency for VOD and Movies. Rentrak provides the stable and
robust audience measurement services that movie, television and advertising
professionals across the globe have come to rely on to better deliver their
business goals and more precisely target advertising across numerous platforms
including box office, multiscreen television and home video. For more
information on Rentrak, please visit


Contacts for Rentrak Corporation:
Sallie Olmsted / Amanda Bialek
Office: 310-854-8124 / 310-854-8151


SOURCE Rentrak Corporation

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