WWE® and Pearson Foundation Take the WrestleMania® Reading Challenge Online

  WWE® and Pearson Foundation Take the WrestleMania® Reading Challenge Online

Business Wire

STAMFORD, Conn. -- January 25, 2013

WWE(NYSE: WWE) and the Pearson Foundation today announced a partnership to
expand WWE’s WrestleMania Reading Challenge and promote the importance of
literacy through a new digital reading program. Beginning February 4, 2013,
students between the ages of 4 and 11 will have the opportunity to join the
WrestleMania ^  Reading Challenge at WWEReadingSuperstar.com. Through this new
partnership with the Pearson Foundation’s digital reading initiative, We Give
Books, students will be able to read children’s books online, virtually
connect with WWE Superstar Reading Buddies and enter to win a trip to
WrestleMania 29 or a school visit from a WWE Superstar.

Please see attached screenshot of the WrestleMania Reading Challenge digital
reading site. (Photo: B ...

Please see attached screenshot of the WrestleMania Reading Challenge digital
reading site. (Photo: Business Wire)

WWE and its Superstars will also host reading celebrations, visiting kids at
local schools across the country, to spread the word about the importance of
reading with children at an early age. The celebrations will include special
visits from the We Give Books ReadMobile.

To support the Pearson Foundation’s mission, WWE will make a contribution to
children on behalf of We Give Books to provide book grants to schools across
the country. We Give Books is a major effort by the Penguin Group and the
Pearson Foundation to equip families, classrooms and libraries with print and
online books for children. Every time someone reads a children’s book online
at wegivebooks.org, the Pearson Foundation donates a book to a child who needs
it. WWE will also utilize all its assets, including TV broadcasts, live
events, digital and social media to encourage children to read.

“Reading should be a fundamental part of growing up and sharing the love of
reading and the power of giving is what We Give Books is all about,” said
Pearson Foundation President and CEO Mark Nieker. “Through this important
partnership with WWE, we hope to reach more children and their families with
the message of reading, giving and sharing.”

“WWE is proud to expand its commitment to literacy initiatives through this
new partnership with the Pearson Foundation and We Give Books,” said Michelle
D. Wilson, Chief Marketing Officer, WWE. “Given that today’s youth are
digitally connected at such an early age, the WrestleMania Reading Challenge
will now reach more children than ever before.”

Studies show that nothing is more important to a child's overall success than
reading at grade level by third grade. Developing early literacy skills sets a
child up for success in school and life.

For more information or to participate in the WrestleMania Reading Challenge,
visit WWEReadingSuperstar.com.

About the Pearson Foundation

The Pearson Foundation is an independent 501(c)(3) nonprofit organization that
aims to make a difference by promoting literacy, learning, and great teaching.
The Pearson Foundation collaborates with leading businesses, nonprofits, and
education experts to share good practice; foster innovation; and find workable
solutions to the educational disadvantages facing young people and adults
across the globe. More information on the Pearson Foundation can be found at
www.pearsonfoundation.org.

About We Give Books

We Give Books (www.wegivebooks.org) is a philanthropic program from the
Penguin Group and the Pearson Foundation that helps children become a lifelong
readers and givers. We Give Books supports literacy through programs that
engage entire communities. Working around the world through programs like
Booktime and Jumpstart’s Read for the Record, Penguin and the Pearson
Foundation have touched millions of lives.

About WWE’S Corporate Social Responsibility

WWE’s global community outreach programs address important social issues,
including education, diversity and inclusion, military support and fulfilling
wishes and dreams. WWE and its Superstars and Divas support a wide range of
programs, partners and initiatives that strive to positively impact children
and families worldwide, including the “Be a STAR” anti-bullying campaign,
WrestleMania Reading Challenge, Susan G. Komen for the Cure, Make-A-Wish, WWE
Tribute to the Troops and many more. For more information log onto
http://www.wwe.com/inside/overtheropes/wweinyourcorner.

About WWE

WWE, a publicly traded company (NYSE: WWE), is an integrated media
organization and recognized leader in global entertainment. The company
consists of a portfolio of businesses that create and deliver original content
52 weeks a year to a global audience. WWE is committed to family-friendly
entertainment on its television programming, pay-per-view, digital media and
publishing platforms. WWE programming is broadcast in more than 145 countries
and 30 languages and reaches more than 600 million homes worldwide. The
company is headquartered in Stamford, Conn., with offices in New York, Los
Angeles, Miami, London, Mumbai, Shanghai, Singapore, Istanbul and Tokyo.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and
corporate.wwe.com. For information on our global activities, go to
http://www.wwe.com/worldwide/.

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Contact:

Media:
WWE
Matthew Altman, 203-352-1177
Matthew.Altman@wwecorp.com
or
Pearson Foundation
Stacey Finkel, 703-304-1377
Stacey.finkel@pearsonfoundation.org