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BET.COM to Premiere Box Tops for Education Town Hall Event February 4

  BET.COM to Premiere Box Tops for Education Town Hall Event February 4

Celebrities and Community Members Join Forces to Improve Parental Involvement
                                 in Education

Business Wire

MINNEAPOLIS -- January 25, 2013

Hundreds of parents, educators, community organizers and local celebrities
rallied together inside the Cosby Auditorium of Spelman College as a
call-to-action to improve parental involvement in their child’s education. The
Box Tops for Education® Town Hall, sponsored by Walmart and Honey Nut
Cheerios®, and presented by BET Networks, took place January 24, 2013 and will
premiere via webcast on BET.com Monday, February 4.

Left to right: Lamar and Ronnie Tyler of Black and Married with Kids; City of
Atlanta Chief of Staff ...

Left to right: Lamar and Ronnie Tyler of Black and Married with Kids; City of
Atlanta Chief of Staff Candace L. Byrd; BET Networks Vice President of
Corporate Social Responsibility Sonia Lockett; MSNBC Contributor and
Politic365.com Executive Editor Jeff Johnson; actress Nicole Ari Parker; BET's
"Real Husbands of Hollywood" star Boris Kodjoe; Grammy Award-Winning Artist
Rozanda "Chilli" Thomas; Spelman College President Dr. Beverly Daniel Tatum;
Box Tops for Education Brand Manager Tommy Hillman; and Sharonda L. Britton,
Director of Marketing for Walmart. (Photo: General Mills, Inc.)

Viewers can visit btfe.com/townhall to access the webcast and watch as MSNBC
contributor and executive editor of Politic365.com Jeff Johnson moderate a
rousing discussion among panelists, including Spelman College president Dr.
Beverly Daniel Tatum, and Box Tops for Education brand manager Tommy Hillman
shared a broad perspective on how a child’s academic success benefits our
society. BET’s “Real Husbands of Hollywood” star Boris Kodjoe and his wife,
actress Nicole Ari Parker, and Grammy Award-Winning artist and mom Rozanda
“Chilli” Thomas, also shared anecdotes about innovative ways of educating
their children.

“When my son gets good grades, I get animated. I get excited,” said Chilli.
“And when I’m excited, he gets excited. I’ll take him somewhere during the
weekend to hang out. We have to make them work for it.”

Johnson added, “What young people need to see is us not talking about
education, but us walking education,” for which garnered a round of applause.
“We show up for sports events at school, but not for science events.”

Audience members were eager to jump into the conversation sparking passionate
dialogues about their personal challenges while CNN’s “Raising America with
Kyra Phillips” correspondents and Box Tops bloggers Black and Married with
Kids posed questions to the panel from their Twitter feed after the panel
discussion.

Box Tops for Education and the National Urban League have joined forces to
drive parental engagement in their child’s educational journey with  the
Educational Success Toolkit, which contains resources such as back to school
preparation tips, parent-teacher conference guidelines and a college
preparation checklist. Parents can access the toolkit via the following link:
btfe.com/townhall.

Box Tops for Education was designed to help combat some of the budget
challenges many of our nation’s schools are facing by creating an easy way for
community members to support schools without having to spend extra money.
Since 1996, schools nationwide have earned more than $525 million through the
Box Tops for Education program, including $47 million just since March 2012.
Schools can earn up to $20,000 a year from the program.

For more information about Box Tops for Education and the Town Hall event,
please visit: btfe.com/townhall. This site will provide access to the Town
Hall webcast airing on February 4, 2013, and the Educational Success Toolkit,
a resource developed by the National Urban League and Box Tops to support
parents in being active in their children’s educational journey.

About Box Tops for Education
America’s schools have earned more than $525 million through the Box Tops for
Education® program since the program started in 1996, including $47 million
just since March 2012. More than 90,000 schools use that cash to purchase
items such as computers, library books, art supplies and playground equipment.
Schools can earn up to $20,000 by clipping Box Tops coupons from 240 products
and can earn eBoxTops by shopping online through the Box Tops Marketplace. To
learn more and for a list of participating products, visit www.btfe.com.

Facebook at www.facebook.com/BoxTopsforEducation
Twitter at www.twitter.com/BTFE
YouTube at www.youtube.com/user/boxtops4education

About BET Networks
BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIA.B), is the
nation’s leading provider of quality entertainment, music, news and public
affairs television programming for the African-American audience. The primary
BET channel reaches more than 90 million households and can be seen in the
United States, Canada, the Caribbean, the United Kingdom and sub-Saharan
Africa. BET is the dominant African-American consumer brand with a diverse
group of business extensions: BET.com, a leading Internet destination for
Black entertainment, music, culture, and news; CENTRIC, a 24-hour
entertainment network targeting the 25- to 54-year-old African-American
audience; BET Digital Networks - BET Gospel and BET Hip Hop, attractive
alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a
collection of BET-branded offerings for the home environment including DVDs
and video-on-demand; BET Event Productions, a full-scale event management and
production company with festivals and live events spanning the globe; BET
Mobile, which provides ringtones, games and video content for wireless
devices; and BET International, which operates BET in the United Kingdom and
oversees the extension of BET network programming for global distribution.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130125005513/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50543019&lang=en

Contact:

For General Mills
Iman Johnson, 763-764-6494
iman.johnson@genmills.com
or
Ellene Miles, 818-760-6642
ellene.miles@liquidsoulmedia.com
 
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