Caribou Coffee Rings in the New Year with Two Flavorful New Coffee Offerings
Caribou expands its whole bean portfolio with brand new Rainforest Alliance
MINNEAPOLIS, Jan. 22, 2013
MINNEAPOLIS, Jan. 22, 2013 /PRNewswire/ --As fans everywhere welcome the new
year, Caribou Coffee Company, Inc. (NASDAQ: CBOU) is excited to celebrate 2013
with the launch of two new whole bean coffees: Colombia Cosecha de Oro and
Traveler's Roast. These delicious new light and medium roasts, respectively,
were designed to help fans enjoy more tastes from the large spectrum of
flavors that they offer while delivering Caribou's signature premium coffee
(Photo: http://photos.prnewswire.com/prnh/20130122/NY45263 )
The launch of these new coffees comes on the heels of an exciting 2012 for
Caribou Coffee – a year that brought growth and the coffeehouse's 20^th
anniversary celebration. Caribou's new Colombia Cosecha de Oro and Traveler's
Roast coffees will join Caribou's extensive coffee line-up – 20 choices –
which offers a broad range of coffees – light, dark and medium roasts – to
provide customers with a wide range of coffee experiences and tastes.
oColombia Cosecha de Oro: We listened to fan feedback on our Colombia
coffee offering and are excited to introduce this refined option to
satisfy guests looking for a lighter roast. Cosecha de Oro means "golden
harvest" in Spanish, and this flavorful coffee also features caramel notes
along with hints of subtle vanilla and sweet fruit flavors.
oTraveler's Roast: A medium-bodied blend, Traveler's Roast is juicy and
complex with a silky, smooth finish. Fans will love this choice for its
dark chocolate qualities and "syrup-like" body.
Like all Caribou coffees and espresso, both coffees are Rainforest Alliance
Certified™, a certification that ensures that farmers, as well as their
families and greater communities, receive decent wages, access to education
and medical care, and that beans are harvested responsibly to protect the
environment. The Rainforest Alliance certification is one of the most
comprehensive certifications of its kind, ensuring that coffee drinkers can
"sip responsibly" with sustainable coffee that supports a more sustainable
"Product innovation has been a priority for Caribou Coffee since day one, and
continuing to surprise our fans with new coffees that offer a range of flavor
profiles is something we pride ourselves on," said Alfredo Martel, senior vice
president of marketing and product management, "Our team travels around the
world in search of the very best beans and exciting new tastes, so we're
thrilled to be bringing these latest options to the Caribou community,
especially knowing that they are sourced in a way that provides support for
farming communities, while also protecting the planet."
The new Colombia Cosecha de Oro and Traveler's Roast blend launched yesterday,
Monday, January 21, 2013, and are available for purchase in stores and online.
They are permanent additions to the Caribou portfolio.
For more information about Caribou Coffee, please visit Caribou Coffee's
Facebook page at www.facebook.com/cariboucoffee or follow Caribou on Twitter
About Caribou Coffee
Founded in 1992, Caribou Coffee Company is one of the leading branded coffee
companies in the United States, with a compelling multi-channel approach to
their customers. Based on the number of coffeehouses, Caribou Coffee is the
second largest company-operated premium coffeehouse operator in the United
States. As of September 30, 2012, the Company had 610 coffeehouses, including
202 franchised locations, in 22 states, the District of Columbia and ten
international markets. The Company's coffeehouses aspire to be the community
place loved by guests who are provided an extraordinary experience that makes
their day better. Caribou Coffee provides the highest quality handcrafted
beverages, foods and coffee lifestyle items with a unique blend of expertise,
fun and authentic human connection in a comfortable and welcoming coffeehouse
environment. In addition, Caribou Coffee's unique coffees are available within
grocery stores, mass merchandisers, club stores, office coffee and foodservice
providers, hotels, entertainment venues and e-commerce channels. Caribou
Coffee is a proud recipient of the Rainforest Alliance Corporate Green Globe
Award and is committed to operating practices that promote sustainability and
environmental protection. For more information, visit the Caribou Coffee web
site at www.cariboucoffee.com.
Ruder Finn, Inc.
SOURCE Caribou Coffee Company
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