Moves App to Replace Fitness Wristbands and Gadgets, Following a Recent $1.6m Investment Round (

Moves App to Replace Fitness Wristbands and Gadgets, Following a Recent $1.6m
                 Investment Round (

  PR Newswire

  HELSINKI, January 24, 2013

HELSINKI, January 24, 2013 /PRNewswire/ --

ProtoGeo Ltd today announce the launch of the Moves app, a new way to track
physical activity by simply carrying your smartphone. The company has recently
raised $ 1.6 million (≈ € 1.2 million) of seed funding, led by Lifeline
Ventures and PROfounders Capital to make activity tracking easier than ever.

The Moves app tracks users' physical activity by automatically recognizing
movement such as walking, cycling, running and transportation. The free iPhone
app tells users how much they move, shows routes on a map and provides a
simple daily storyline of their life. This information can help people take
control of their habits, encouraging small daily changes that can positively
impact their overall physical health and well-being.

Moves iPhone app tracks daily physical activity like Fitbit or Nike+ Fuelband,
but there is no need to charge, carry and buy yet another device. Compared to
current fitness wristbands and gadgets, the free Moves app is much more
convenient and affordable, by having the functionality within the mobile
phone. Unlike traditional sports tracker apps, there is also no need to start
and stop the app, which continually works in the background. This makes Moves
a more discreet and accessible health tracking option for the everyday casual

Speaking on the announcement, Sampo Karjalainen, Designer CEO of ProtoGeo,
commented: " Moves is an example of how smartphones are becoming increasingly
context-aware. Today, the mobile phone can constantly learn from its owner ' s
real-time situations and habits. This information can help build better,
personalized, end-user apps such as the physical activity recognition in
Moves. Physical inactivity and obesity are big problems. They have a major
effect on society as a whole and on the health of individuals. As the app is
so widely accessible, we are excited by what the technology can offer, and how
the information provided by Moves can positively impact the lives of
thousands, and hopefully millions, of users globally. "

Moves will be globally available on iPhone starting Monday January 24,

About ProtoGeo

Moves is developed and run by a company called ProtoGeo Ltd. We are a team of
eight people distributed between Helsinki (FI), London (UK) and Pittsburgh
(US). We want to make people more aware of how much they move, and hope to
show how small changes to everyday activities and habits can positively
contribute to the overall fitness and well-being of individuals.


Contact: e-mail: Sampo Karjalainen,, +358-50-382-7321
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