LAN Airlines Surprises Patrons At Popular Oakland Eatery Bocanova With Roundtrip Tickets To South America

    LAN Airlines Surprises Patrons At Popular Oakland Eatery Bocanova With
                      Roundtrip Tickets To South America

Airline Promotes "Only in South America" Campaign with Unexpected Giveaway -
More Chances to Win Tickets Available Online

PR Newswire

OAKLAND, Calif., Jan. 24, 2013

OAKLAND, Calif., Jan. 24, 2013 /PRNewswire/ --Food lovers will attest that a
great meal can transport our senses to new places. LAN Airlines, South
America's premier airline, the only airline offering nonstop flights from San
Francisco to South America on affiliate carrier LAN Peru, can also transport
Bay Area food lovers to the region that is home to a dazzling mix of sights
and flavors. To prove the point, the airline has just surprised patrons of
Oakland restaurant Bocanova with tickets to South America. More than 200
unsuspecting patrons were enjoying South American-inspired dishes by Chef Rick
Hackett when they were surprised with the news that the airline was gifting
them with tickets to destinations such as Chile, Argentina, Peru, Ecuador,
Colombia and Brazil via LAN Airlines, and its affiliates, and TAM*. The event
is part of the "Only in South America" campaign, a multi-year effort to
promote leisure travel to the region. The festivities will continue in social
media, where visitors to can win tickets daily
from January 25-30, 2013.


"We are committed to introducing more U.S. travelers to wonders that can be
found only in South America," said Pablo Chiozza, Vice President, USA, Canada
and the Caribbean, LATAM Airlines Group. "The South American experience begins
on board our aircraft, where passengers will be welcomed by incomparable
service that connects major U.S. cities, including San Francisco, to the
region. We are delighted that more people in the Bay Area will now get to
experience our signature South American service themselves."

The surprise-and-delight experience marks the second time that LAN Airlines
has surprised U.S. restaurant goers with tickets. Last year, the airline
surprised patrons of a South American eatery in New York with tickets to the
region. Bocanova was selected as the venue for this special event on the west
coast for its innovative take on South American cuisine.

"We couldn't think of a more exciting way to start the new year than by giving
our patrons the opportunity to see South America for themselves," said
Proprietor/Chef Rick Hackett. "At Bocanova, we offer dishes that are inspired
by the unique flavors of such a diverse and beautiful continent. Now our
patrons will have the chance to let themselves be inspired by the region's
sights and charm."

More Chances to Win Online

Consumers who follow LAN Airlines USA via Facebook also have a chance to join
in this experience. From January 25 through January 30, LAN Airlines is
holding daily giveaways for the chance to win tickets to South America through
an online giveaway on LAN's Facebook page.Guests can also follow LAN Airlines
on Twitter via the @LANAirlinesUSA Twitter handle.

Bocanova can be found via Twitter (@Bocanova) and on Facebook.

*Terms & Conditions

LATAM Airlines Group & Bocanova Giveaway Event


1. SPONSOR. LATAM Airlines Group S.A., 6500 NW 22 St., Miami, Florida, 33122
("LAN Airlines" or "LAN").

2. PROMOTION PERIOD. The LATAM Airlines Group & Bocanova Giveaway
("Promotion") is only valid between 7:00 p.m. and 11:59 p.m. Pacific Standard
Time on January 23, 2013.("Promotion Period"). By being present at Bocanova
restaurant at 55 Webster Street, Oakland, California during the Promotion
Period each participant agrees to these Official Rules. LATAM Airlines Group
reserves the right to postpone or bring forward the end of the Promotion.

3. ELIGIBILITY RESTRICTIONS. Promotion is offered and open only to legal
residents of the 48 contiguous United Sates and the District of
Columbia.Employees, contractors, directors and officers of Sponsor or
Bocanova, or their respective affiliates or associate companies, as well as
those who assist or work on a permanent basis with Sponsor, their advertising
and promotions agencies, and their immediate families (spouse and parents,
children and siblings and their spouses) and individuals living in the same
households of such employees are ineligible. Promotion is subject to all
applicable federal, state, and local laws and regulations. By participating,
entrants agree and accept the decisions of the Sponsor as final. The Promotion
is offered in Oakland, California.

4. HOW TO ENTER AND WIN. No purchase is necessary to enter or win.By
attending the event and agreeing to be filmed at Bocanova, 55 Webster Street,
Oakland, California during the Promotion Period each participant will be an
automatic winner of this Promotion.

The name of each Prize Winner will be stored on a database belonging to LAN.
LAN reserves the right to cross reference between the database of customers
registered in the Promotion and internal databases, to later send participants
an e-mail inviting them to become LANPASS members, receive special offers or
promotions, update their details – depending on whether they are members or
not of the program, or other emails, offers and promotions from LAN or its

5. HOW TO REDEEM. Prize can be redeemed by calling 1-800-210-5802 or sending
an e-mail to Instructions for redeeming the prize ticket can
be found at Ticket must be booked and
purchased between January 23, 2013 and February 6, 2013. Travel dates must be
between January 24,, 2013 and December 1, 2013 (except on blackout dates: July
10, 2013 thru August 20, 2013). Please contact Sponsor for any questions
regarding blackout dates.

6. PRIZE/APPROXIMATE RETAIL VALUE. Prize consists of ticket voucher with a
unique identifier applicable to one (1) round trip ticket in Economy class
from SAN Francisco (SFO) or LOS ANGELES (LAX) on LAN Airlines or LAN Peru to
anywhere LAN Airlines or its affiliates fly in South America, with a maximum
of one connection. The approximate retail value of the (1) one ticket is
$2,000.00 and will vary based on the destination selected. No prize
substitution, cash equivalent or transfer permitted except at sole discretion
of Sponsor, who reserves the right to substitute all or part of the Prize with
one of comparable or greater value. Additional upgrades and options are at the
sole expense of the winner. Sponsor does not guarantee, beforehand, the
availability of space on any of the air routes herein mentioned or that might
be selected by the winner(s).

All LAN Airlines and its affiliate carriers' and TAM Airlines tickets are
valid on regularly scheduled, published flights, and not on any code-shared
flights operated by a carrier other than LAN Airlines or the mentioned
affiliates and TAM Airlines.All reservations are the sole responsibility of
the winners and not of the Sponsor. Blackout dates may apply and reservations
are subject to availability. Expenses not specifically stated in these rules,
such as, meals, gas, transportation costs, or other expenses are the sole
responsibility of the winner.

There is no full or partial cash refund permitted for tickets issued in
relation to this Promotion, and cannot be negotiated or exchanged for money or
any other goods. Tickets will be issued to the winner and, are not
transferable, nor may be negotiated or transferred to another person once

The feature of the Prize is fixed and modifications are not permitted by
winner. Prize ticket does not include applicable taxes, airport taxes,
federal/state/country t axes, departure taxes, customs duties and security
fees. Passenger is responsible for insurance, gas, travel expenses, food or
drink, or any other added expense of any nature. Travel insurance,
transportation or transfers within the country of residence of the winning
participant and their companion (even when they reside outside the city from
which they leave and/or to that where the flight returns) and or to/from
airports are not included either. Sponsor is not responsible for any other
direct or indirect cost, expenditure, tax or payment associated to the use of
the Prize on behalf of the winning participant and/or their companion.

7. LIMITATION OF LIABILITY: Winner agrees to indemnify, defend and hold
Sponsor, their respective officers, directors, shareholders, employees, agents
and affiliated entities or subsidiaries, harmless from any and all losses,
damages, rights, claims and actions of any kind arising in connection with or
as a result of the Winner's acceptance or use of the Prize. By participating
in this Promotion, the participant accepts to abide by the Official Rules of
the Promotion, as well as the decisions of the judges, rights, claims and
actions of any kind that may arise in connection or as a result of the
acceptance or use of the Prize.

Neither Sponsor nor its affiliated entities are responsible for printing or
typographical errors in any related materials; stolen, fraudulent entries or
emails; or transactions that are processed or lost due to computer or
electronic malfunction.

8. OTHER POINTS. Any and all person(s) accepting the Prize, so long as there
are no legal prohibitions, agrees to Sponsor's use of his/her name, address,
photograph, videotape or any likeness on LAN Airlines USA Facebook and Twitter
pages or for advertising or publicity purposes, and to the use of statements
made by or attributed to the Prize relating to Sponsor or its affiliates, and
releases any and all rights to said use without further compensation. Void
where prohibited by law.

Any difficulty or doubt that arises in relation to the validity,
interpretation or use of this Promotion will be resolved by the common
tribunals of the Justice of Santiago de Chile, in compliance with Chilean law.
In spite of this, Sponsor reserves the right to choose to litigate in the
place of residence of the participant, before their Courts of Justice and in
compliance with the laws, which for this Promotion will be applicable in such
a jurisdiction.

At the time the trip is made, the winner is responsible for carrying all
necessary documents such as passports and visas, or any other such
documentation, that may be required. Under no circumstances will Sponsor be
responsible for difficulties experienced by the winner as a consequence of not
having the necessary valid documentation in due order.

Sponsor is not responsible for injuries or damages of any nature whatsoever
that may arise outside the scope of air transportation provided by LAN
Airlines or its affiliates.LAN Airlines and its affiliates' liability is
limited in accordance to the terms and conditions of the Contract of Carriage
and is subject to the provisions of the Montreal Convention and other
applicable international or domestic rules and regulations.Other restrictions
may apply.

About LATAM Airlines Group, S.A.

LATAM Airlines Group S.A. is the new name given to LAN Airlines S.A. as a
result of its association with TAM S.A. LATAM Airlines Group S.A. now includes
LAN Airlines and its affiliates in Peru, Argentina, Colombia and Ecuador, and
LAN Cargo and its affiliates, as well as TAM S.A. and its subsidiaries TAM
Linhas Aereas S.A., including its business units TAM Transportes Aereos del
Mercosur S.A., TAM Airlines (Paraguay) and Multiplus S.A. This association
creates one of the largest airline groups in the world in terms of network
connections, providing passenger transport services to about 150 destinations
in 22 countries and cargo services to about 169 destinations in 27 countries,
with a fleet of 311 aircraft. In total, LATAM Airlines Group has more than
52,000 employees and its shares are traded in Santiago, as well as on the New
York Stock Exchange in the form of ADRs and Sao Paulo Stock Exchange in the
form of BDRs.

Each airline will continue to operate under their current brands and
identities. For any inquiry relating to LAN or TAM, please visit
or, respectively. Further information can be obtained at

Bocanova is located at 55 Webster Street on the waterfront of Oakland's Jack
London Square, with unparalleled views of the yacht harbor and the San
Francisco skyline. Celebrating Pan-American cuisine, Executive Chef John
Ledbetter, in collaboration with Chef/Owner Rick Hackett, integrates locally
sourced ingredients with recipes inspired by regions from Mexico to Argentina,
creating a mix between New and Old World techniques. The beverage program is
an extension of Bocanova's cuisine, with the wine menu offering varieties from
the New World, Spain and Portugal, and seasonally-inspired hand-crafted
cocktails from the bar. For more information and to make reservations, contact
Bocanova at 510.444.1233 or visit,,
or follow @Bocanova on Twitter.

Alice Shepherd


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