Cintas Profiles Identity Thieves for Data Privacy Day

  Cintas Profiles Identity Thieves for Data Privacy Day

 -List includes the usual and unusual suspects for whom you should be on the

Business Wire

CINCINNATI -- January 24, 2013

On February 8, Universal Pictures will release Identity Thief, a comedy
starring Jason Bateman as an identity theft victim. However, real identity
theft is no laughing matter—the Federal Trade Commission estimates that
approximately 15 million Americans fall victim to identity fraud each year.
For Data Privacy Day, observed Jan. 28, Cintas Corporation (NASDAQ: CTAS)
today identified the most common identity thief personas.

“As the digital environment continues to grow and information transmitted
through the Internet increases, so does the risk for identity theft,” said
Karen Carnahan, President and COO, Cintas Document Management. “It is
important to recognize the many types of identity thieves to reduce your risk
of becoming a victim.”

The most common identity thief personas include:

1.Dumpster diver. Your trash can be an identity thief’s treasure. Thieves
    can easily sift through garbage bags to identify documents with personal
    information. For example, a thief can simply fill out a pre-approved
    credit card application requesting a change of address, and receive a
    credit card in your name just days later. Protect yourself from the
    dumpster diver by shredding all important documents before disposal,
    including old credit cards and anything with your Social Security,
    driver's license or bank account number. If you have to question whether
    information is confidential or not, then it probably is and you should
    destroy it properly and completely.
2.Irreverent wanderer. ID Analytics estimates that personal details of
    nearly 2.5 million deceased Americans are used every year to illegally
    apply for credit products and services. Irreverent wanderers typically
    find potential targets by perusing obituary notices or cemeteries. To keep
    thieves out of your family tree, provide only limited personal information
    in the deceased's obituary and avoid printing the individual's complete
    date of birth or address. Also, notify the Social Security Administration,
    the state's motor vehicles department, financial entities and all three
    credit reporting bureaus of a loved one's death.
3.Child impersonators. Children are easy targets for identity thieves
    because the crime can go undetected for years. According to a report by
    AllClear ID, children are 35 times more likely to have their identities
    stolen than adults. Keep all documents that show a child’s personal
    information safely locked up and share their Social Security number only
    with trusted parties. Additionally, find out who has access to your
    child’s personal information, and read the notices that schools are
    required to send explaining your rights under the Family Educational
    Rights and Privacy Act (FERPA).
4.Pocket picker. Not all thieves go to extremes to steal your identity; some
    simply steal wallets, purses, mail and even cell phones. If you are a
    victim of this type of theft, your personal items may be the least of your
    worries. Filing a police report, notifying creditors and disputing any
    unauthorized transactions are some of the steps you must take immediately
    to prevent identity theft. To prevent this risk beforehand, it is
    important to regularly shred all unnecessary mail and activate the
    password protect feature on your mobile phone and tablet.
5.Computer hacker. Unfortunately, many of today’s brilliant computer minds
    are not focused on improving our society. Rather, these computer hackers
    are using their abilities to develop new viruses, malware and scams to
    obtain your personal information. To prevent these types of attacks, keep
    your computer(s) updated with virus/malware protection. Never download
    anything or provide any personal information unless you are certain the
    website is safe. When you update your computer, be sure to have your old
    hard drive shredded by a secure vendor that has secure Lockdown™
6.Bored Billy. Generally, the motive behind identity theft is to steal money
    or credit, but some thieves are looking to assume someone’s identity. This
    type of thief is often bored with their life and seeking the thrill of
    taking on someone else’s persona by gathering information from social
    media accounts or eavesdropping on a confidential phone conversation.
    Protect yourself from the terror of by securing your personal information
    online and offline. Do not give out personal information on the phone or
    through the mail, and be vigilant about sharing information when opening
    new accounts online.

“Just as victims can vary, so can identity thieves,” added Carnahan. “Data
Privacy Day is an opportunity for consumers to empower themselves with the
knowledge they need to protect their privacy and prevent identity theft.”

Cintas is the first North American AAA NAID-certified and PCI DSS compliant
document management provider. It provides cost-effective document shredding,
storage and imaging programs. Its services are designed to provide businesses
with data privacy and security, compliance with regulatory requirements and
greater control and access to information.

For more information about Cintas Document Management services, please visit

About Cintas Corporation:

Headquartered in Cincinnati, Cintas Corporation provides highly specialized
services to businesses of all types primarily throughout North America. Cintas
designs, manufactures and implements corporate identity uniform programs, and
provides entrance mats, restroom cleaning and supplies, tile and carpet
cleaning, promotional products, first aid, safety, fire protection products
and services and document management services for more than 1 million
businesses. Cintas is a publicly held company traded over the Nasdaq Global
Select Market under the symbol CTAS and is a component of the Standard &
Poor’s 500 Index.


Mulberry Marketing Communications
Christina Bereta
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