Take the Plunge to Help Stop Kids Cancer Cold

The Sears Great Canadian Chill Transforms Yonge-Dundas Square into a Family 
Day Winter Festival 
TORONTO, Jan. 24, 2013 /CNW/ - Make a splash on Family Day weekend as The 
Sears Great Canadian Chill brings a new tradition to the heart of the city. 
From 3:00 to 6:30 p.m. on Sunday, Feb. 17 and 12:45 to 4:00 p.m. on Monday, 
Feb. 18, brave Chillers will plunge into a freezing cold pool to raise money 
for the fight against childhood cancer. Proceeds raised from the event will 
be collected by the Sears Canada Charitable Foundation. The Foundation's 
donation from the Chill will be split evenly between supporting the Sears 
Cancer Clinic at The Hospital for Sick Children and the Sears Childhood Cancer 
Fellowship at SickKids, which conducts research into pediatric oncology. 
"We are thrilled to have our friends from Sears put on events like the Sears 
Great Canadian Chill," said Adrian Horwood, Vice-President, Corporate 
Partnerships, SickKids Foundation. "Their Foundation's commitment to 
children's health will truly make a difference in the fight against pediatric 
cancer, and we thank them on behalf of the patients at SickKids." 
The Toronto Chill will be a polar bear dip with a twist, as participants will 
come to the city's centre at Yonge-Dundas Square to plunge into a pool filled 
with cold water. The Chill pool will take centre stage of the Family Day 
Weekend Winter Festival. A Sunday-night Chill will feature a DJ, live 
entertainment and contests to embody a party-like atmosphere. On Monday, a 
family festival will be created, to include games, activities, live 
entertainment and refreshments for the whole family. Prizes will be given out 
to top fundraisers and those who are wearing the craziest costumes. 
"Sears works for Canadian families, and it's hard to think of a better place 
to be on Family Day than at the Sears Great Canadian Chill," said Calvin 
McDonald, President and CEO, Sears Canada Inc. "There are varied activities 
for kids of all ages, and it's all in the spirit of adding to the millions of 
dollars that events sponsored by Sears have already raised to help the fight 
against childhood cancer." 
Participants can log on to www.TheChill.ca or call 1.888.93.CHILL to register 
for this special polar bear dip individually or as a team, with friends and 
family. Each registered Chiller can create an online participant profile, 
personalize a fundraising page and send donation requests to family and 
friends. Those who do not want to take part in the plunge are encouraged to 
join the festivities at Yonge-Dundas Square, chill out and cheer others on. 
On-site sponsorship opportunities for the winter festival are still 
available. Please contact Simon Williams, Director of Events, at 
swilliams@infieldmarketing.com for further information. 
About the Sears Canada Charitable Foundation
The Sears Canada Charitable Foundation is a registered Canadian charity that 
collects and distributes donations to charitable organizations that support 
Sears Canada's community investment mandate, which is focused on the healthy 
development of children and youth in areas of both health and education. The 
health component is centered on raising awareness and providing funds for 
research and treatment for the fight against childhood cancer. The education 
component is centered on after-school programs and initiatives, which enrich 
children's lives and allow them to reach their full potential as contributing 
members of society. 
Contact for Media: 
Jef Moore Communications Manager Sears Great Canadian Chill (905) 407-4163 
jmoore@infieldmarketing.com 
SOURCE: Sears Canada Inc. 
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CO: Sears Canada Inc.
ST: Ontario
NI: RET MED  
-0- Jan/24/2013 12:00 GMT