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Equifax, Reputation.com Join Forces to Help Consumers Protect Their Online Information



  Equifax, Reputation.com Join Forces to Help Consumers Protect Their Online
                                 Information

PR Newswire

ATLANTA and REDWOOD CITY, Calif., Jan. 24, 2013

ATLANTA and REDWOOD CITY, Calif., Jan. 24, 2013 /PRNewswire/ -- Equifax, a
global leader in consumer and commercial data and workforce information
solutions, and Reputation.com, a world leader in consumer data protection,
announced today that Equifax will include Reputation.com's online personal
data monitoring and removal technology within its subscription-based credit
monitoring and identity theft protection products for consumers.  

(Logo: http://photos.prnewswire.com/prnh/20060224/CLF037LOGO)
(Logo: http://photos.prnewswire.com/prnh/20130124/CL47369LOGO)

This new partnership will enhance Equifax Personal Solutions' leading suite of
credit monitoring and identity theft protection products by allowing Equifax
customers to monitor and remove sensitive personal information from online
people search directory sites that sell it or give it away.  In combination
with Equifax's existing credit monitoring and identity theft protection
capabilities, this partnership creates one of the most powerful credit and
personal online protection tools available today.

Equifax ID Patrol™ and Equifax Complete™ Advantage subscribers will receive
monitoring of personally identifiable information – like addresses, phone
numbers, date of birth, email addresses and more – when found online.
 Additionally, for Equifax Complete™ Premier and Family Plan members,
Reputation.com can remove this sensitive information from the web at the
customers' request.

"Equifax is committed to empowering consumers with information and tools to be
their financial best," said Trey Loughran, president of Equifax Personal
Solutions. "By incorporating Reputation.com's privacy monitoring capabilities,
we are enabling consumers to better monitor and manage a broader scope of
their online personal information as a natural extension of our product set.
We are excited to partner with Reputation.com, a leader in digital privacy and
reputation, in providing this powerful combination of capabilities to our
customers."

"So much about each of us is revealed online – and these digital breadcrumbs
add up to vulnerability for consumers," said Michael Fertik, founder and CEO
of Reputation.com.  "Your online identity is worth protecting and we're proud
to partner with Equifax, a recognized leader in consumer empowerment, to
identify and safeguard individuals' sensitive information." 

"This is the first-ever merging of credit monitoring, identity theft
protection and the protection of personal digital credibility.  Together,
Equifax and Reputation.com now help consumers to protect themselves from a
comprehensive set of financial exposures, both online and offline," he said.

To learn more about the Equifax Complete suite of products now available with
privacy monitoring capabilities from Reputation.com, visit www.equifax.com.  

About Equifax

Equifax Personal Solutions empowers consumers with the confidence and control
to be their financial best. Find out more about Equifax's innovative suite of
credit monitoring and identity protection products at www.equifax.com. Get
smart information on everything from credit to retirement, all in one place at
the Equifax Finance Blog, blog.equifax.com.

Equifax is a global leader in consumer, commercial and workforce information
solutions, providing businesses of all sizes and consumers with information
they can trust. We organize and assimilate data on more than 500 million
consumers and 81 million businesses worldwide, and use advanced analytics and
proprietary technology to create and deliver customized insights that enrich
both the performance of businesses and the lives of consumers.

Headquartered in Atlanta, Equifax operates or has investments in 18 countries
and is a member of Standard & Poor's (S&P) 500® Index. Its common stock is
traded on the New York Stock Exchange (NYSE) under the symbol EFX. For more
information, please visit www.equifax.com.

About Reputation.com

Reputation.com was founded in 2006 to give individuals and businesses the
power to control their digital privacy and reputation.  The company continues
to pioneer patented solutions that safeguard and remove personal data from the
Internet, monitor and respond to online reviews, build a positive and accurate
Web presence, and help businesses proactively engage customers. 
Reputation.com is a World Economic Forum Global Growth Company and multiple
award winner, including the recent Silver for the Best in Biz Awards for "Most
Customer Friendly Company" in 2012.

SOURCE Equifax

Website: http://www.equifax.com
Contact: Equifax: Michele Cacdac-Jones, +1-678-795-7885,
michele.cacdac-jones@equifax.com; Reputation.com: Leslie Hobbs,
+1-650-381-2996, leslie.hobbs@reputation.com, @Reputation_com
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