ROXY Launches Dare Yourself - A Global Social Media Campaign To Inspire Women
To Dream Big
Following the success of Let the Sea Set You Free Campaign - ROXY continues
its quest to build its social community of unique content creators
HUNTINGTON BEACH, Calif., Jan. 24, 2013
HUNTINGTON BEACH, Calif., Jan.24, 2013 /PRNewswire/ --ROXY, a division of
Quiksilver, Inc., launches Dare Yourself, a global social media campaign and
contest to inspire women to challenge themselves to push limits and live
unique lives. Five contestants from around the world will win a trip of a
lifetime with ROXY professional athletes, monetary prizes and ROXY apparel.
Beginning on January 24^th, participants are invited to enter the Dare
Yourself contest on ROXY's Facebook page by submitting a 150-word essay and 3
photos or a one-minute video outlining how you Dare Yourself to dream big,
live a unique life and carve your own path. On March 29^th, consumers will
begin to vote via Facebook to narrow the entries to their 150 favorites.
For the purposes of Dare Yourself, the globe will be divided into 5 regions:
North America, Latin America, North Asia, South Asia and Europe, Africa and
the Middle East. On April 12^th, a panel of ROXY judges will then choose 10
finalists per global region, who will be asked to create a challenge video.
The global judging panel will choose 5 winners – 1 winner per global region,
which will be announced on June 25^th, 2013.
All contest content, including a Facebook tab, unique ROXY videos and more,
will be translated into 11 languages.
Throughout the contest, entrants will also be invited to participate in
weekly, inspiring dares and post images to social media channels utilizing
Dare Yourself follows the unprecedented success of ROXY's 2012 campaign and
contest, Let the Sea Set You Free, which via the brand's social media
channels, created a community of interactive users who produced an
unparalleled volume of unique, consumer-generated content. Let the Sea Set You
Free garnered 5,000 entries from 83 countries, over 730,000 consumer votes,
and 1.9 million visits to the contest site.
Contact: Sunny Jenkins, ROXY, firstname.lastname@example.org, +1-914-629-3517
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