Pillsbury Celebrates America's Passion for Game Day Entertaining by Unveiling Edible Ultimate Snackadium

  Pillsbury Celebrates America's Passion for Game Day Entertaining by
  Unveiling Edible Ultimate Snackadium

  Ultimate appetizer creation to be showcased at “Taste of the NFL” benefit
                       event to fight hunger in America

Business Wire

MINNEAPOLIS -- January 24, 2013

In honor of America’s passion for game day entertaining, Pillsbury® is sharing
ideas worthy of a touchdown celebration for this year’s game in New Orleans.
By visiting Pillsbury.com/Snackadium, party hosts can learn how to create
their own edible Snackadium, the ‘ultimate’ appetizer sure to be a big hit
with football fans.

To celebrate Americans' love for gathering together to root for their favorite
teams, Pillsbury crea ...

To celebrate Americans' love for gathering together to root for their favorite
teams, Pillsbury created the ultimate appetizer, an edible Snackadium, sure to
be a big hit with football fans. (Photo: General Mills, Inc.)

According to The Nielsen Company^1, nine out of 10 game day viewers watch the
game from their or someone else’s home. The Snackadium is the perfect food for
game day parties because it can be tailored to feed any number of guests and
will surely be memorable.

“The Snackadium is a celebration of the best in game day entertaining – the
tradition of making and enjoying great appetizers while cheering on your team
alongside family and friends,” said Greta Hanson, Integrated Marketing
Manager, Pillsbury. “It is a unique way for party hosts to awe football fans.”

To inspire passionate fans and celebrate Americans’ love of gathering together
to root for their favorite teams, Pillsbury is creating and unveiling the
Pillsbury Ultimate Snackadium, a 7’ x 10’ appetizer stadium, during the Taste
of the NFL’s “Party with a Purpose.” Pillsbury will support the organization’s
efforts in the fight against hunger and their partnership with Second Harvest.
Built onsite the day of the event, the Ultimate Snackadium will include some
of America’s most beloved snack-time favorites such as Mini Crescent Dogs and
Football Pizza and will resemble a football stadium replete with a field,
players, goal posts, end zones, stands and fans.

Pillsbury’s participation in Taste of the NFL’s “Party with a Purpose” builds
on Generals Mills’ commitment to taking action against food insecurity. Since
the 1980’s, General Mills has donated more than $6.3 million dollars to 11
Second Harvest food banks across the country, and Feeding America in Chicago,
in its ongoing commitment to feeding those in need.

Game day enthusiasts and party hosts can visit www.facebook.com/Pillsbury for
directions, ingredients and preparation time for making a winning game day
appetizer line-up. Fans are encouraged to share on Pillsbury’s Facebook page
photos of their Snackadium creations and see what other fans have built.
Photos of the Ultimate Snackadium will be available during and following the
event on February 2, 2013.

About General Mills
General Mills is one of the world’s leading food companies, operating in more
than 100 countries. Our brands, such as Pillsbury, are known around the world
for quality. Whether it is breakfast, lunch or dinner, consumers can plan
meals in minutes with Pillsbury products, which have endured since 1869.
Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2012
net sales of US$16.7 billion. Visit www.generalmills.com.

About Taste of the NFL
The Taste of the NFL (TNFL) is a 501c3 that exists to raise awareness and
dollars for hunger relief organizations involved in tackling hunger in
America. The Minneapolis-based organization conducts national and local
fundraising events throughout the year to raise money to combat hunger issues
facing millions of Americans. To date, Taste of the NFL has raised more than
$14 million for this critically important cause and is looking forward to its
2013 event on the eve of Super Bowl XLVII in New Orleans. For more
information, visit www.TasteoftheNFL.com.

^1 Source: The Nielsen Company, Survey of more than 28,000 U.S. households,
February 2010.

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Contact:

For General Mills
Mary Wiggins, Cone Communications
781-405-8975
mwiggins@conecomm.com
or
Pillsbury Public Relations
763-764-8088
BrandPR.Media@genmills.com