ENERGY RECOVERY, INC. : Energy Recovery Debuts Bold Vision for Brand and
FOR IMMEDIATE RELEASE
Energy Recovery Debuts Bold Vision for Brand and Industry
Company announces a rebrand that signals a shift in strategy for its
SAN LEANDRO, Calif., January 24, 2013-For 20 years, Energy Recovery, Inc.
(NASDAQ: ERII) has made water desalination more efficient and more profitable
by harnessing reusable energy from fluid flows. Signaling a strategic shift
that will help more companies worldwide benefit from its solutions, the
Company's rebrand emphasizes Energy Recovery's position as world leader in
desalination while anchoring its plans to expand into the oil & gas industry.
The new brand springboards Energy Recovery's vision for a bold, strategic
expansion of its technological solutions. After significant investment in R&D
to further the Company's industry-leading engineering excellence, and
following two years of strategic analysis of its successes as the premium
brand in desalination, this rebrand captures the Company's vision for
fulfilling the growing, worldwide demand for energy-saving technologies.
Energy Recovery's latest products and solutions will now span the water and
oil & gas markets, making it possible to harness energy from almost any
high-pressure fluid flow.
At every level, Energy Recovery's rebrand is a strategic move to reflect its
vision for the future.
The new brand includes a new look. Translucent and flowing, the möbius 'e'
that trumpets Energy Recovery's vision depicts the Company's continual
commitment to innovation within all fluid applications; it echoes the power of
flow. The new identity also recognizes the Company's well-known, iconic yellow
PX® devices-the original technology that secured its leading position in
desalination. The new tagline-Fluid Innovators(TM)-speaks to the talent,
expertise and passion of the Company's employees and to the forward-thinking
plant owners and operators with whom the Company partners. For Energy
Recovery, companies don't innovate; people do. The dynamic, modern brand
effectively showcases its staff as a vital resource. As part of the rebrand,
Energy Recovery has also just launched a new website. The website provides
more information about the Company's oil & gas systems; its premium energy
saving technologies, and shines a spotlight on its hands-on service team known
as Team 360.
"We are proud of where we came from and extremely motivated about where we're
headed. This is one of the most important strategic moves in the Company's
history," states Audrey Bold, Chief Marketing Officer at Energy Recovery. "The
rebrand is central to how we communicate our strategic direction to
shareholders, employees and customers. While our look may have changed, our
brand promise remains: to make industrial processes environmentally cleaner
and more profitable."
About Energy Recovery
Energy Recovery, Inc. (NASDAQ: ERII) technology harvests the power of pressure
from high-pressure fluid flows and pressure cycles. Through collaboration
with industry, Energy Recovery helps make industrial processes within water,
oil & gas, and chemical industries more profitable and environmentally
sustainable. With over 14,000 energy recovery devices installed worldwide,
Energy Recovery sets the standard for engineering excellence, cost savings,
and technical services to clients across the globe. Year after year, the
company's clean technologies save clients over $1.2 Billion (USD) in energy
costs. Headquartered in the San Francisco Bay Area, Energy Recovery has
offices in Madrid, Shanghai, and Dubai. www.energyrecovery.com
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Source: ENERGY RECOVERY, INC. via Thomson Reuters ONE
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