Rowing from Senegal to Miami Test of Endurance for Equipment

Rowing from Senegal to Miami Test of Endurance for Equipment and Crew
Alike 
The Canadian Wildlife Federation's (CWF) Africa-to-the-Americas
Expedition Relies on Panasonic Toughbooks for Research, Navigation
and Communication 
MISSISSAUGA, ONTARIO -- (Marketwire) -- 01/24/13 -- Panasonic Canada
equipment set-off on an expedition rowing across the Atlantic
Wednesday as a partner with The Canadian Wildlife Federation (CWF)
Africa to the Americas Expedition by supplying Toughbook notebook and
tablet computers as well as Panasonic Lumix Digital camera equipment.
It is a 100-day deep sea education and research rowing adventure
which started the West African city of Dakar, Senegal to the shores
of Miami, Florida.  
The expedition will raise awareness for the United Nations
International Year of Water Cooperation. Rowers from OAR Northwest, a
non-profit organization specializing in Ocean Adventure Rowing and
Education, hope to reach Miami before World Water Day on March 22, a
journey of 6,700 kilometres. 
"Panasonic is proud to support OAR Northwest in this extreme
expedition by supplying two CF-31 rugged notebooks and two Toughpad
tablets. The devices will be used for communication, navigation, and
data research collection activities," says Susan Black, Director of
Sales and Strategic Marketing, Computer and AV Solutions, Panasonic
Canada Inc. "Panasonic has also provided a GH3 camera for the crew to
capture images and video which will be shared during the expedition
via a satellite interface and posted on the OAR Northwest website -
www.oarnorthwest.com." 
The Panasonic Toughbooks and Lumix camera will perform a number of
monitoring and recording functions that will be the foundation of the
expedition. The crew will be measuring various data on sea conditions
including currents, CO2 and pH levels, salinity and turbidity
throughout the voyage. Special navigation software loaded on the
Toughbooks will keep the expedition on course while the crew also
uses the rugged computers to track their health and fitness on
various scales during the arduous journey. School children will be
able to learn and interact with the rowers through live connections.
The crew will use their Toughbooks and Lumix to transmit live data
and photos, and participate in real-time online discussions
coordinated with educational curricula by using their CF-31 laptops.  
Powered by wind and solar arrays, the Panasonic Toughbooks will also
bring the crew much appreciated emails and words of encouragement
from home.  
"Reliable electronics are key to a successful ocean expedition,
connecting rowers to classrooms and valuable ocean data to
researchers thousands of miles away," says Adam Kreek, Expedition
Member and Board Member of OAR Northwest. "Panasonic Toughbook
technology keeps our minds at ease and communications, navigation and
research equipment functioning at full capacity." 
Adam Kreek, a Canadian Gold Medal Olympian, is undertaking this
extreme challenge with three other rowers, Jordan Hansen, Markus
Pukonen and Pat Fleming, to inspire young people to take up outdoor
activities and experience the many faces of the natural world first
hand. Using human power to propel the boat, and solar/wind power to
charge its instruments and Panasonic equipment, the crew is
conducting research on the ocean and themselves. "Our expedition will
leave a positive legacy for science and the next generation of
earthlings," added Kreek. 
About Oar Northwest 
Founded in 2005, OAR Northwest is a non-profit organization
specializing in Ocean Adventure Rowing and Education. OARNorthwest
connects with partners to propel youth, schools, community members
and businesses to showcase the outdoors, marine habitat and healthy
lifestyles. This motivates student learning about the outdoors,
science, wildlife and physical education. Face-to-face interactions
with expedition crew members, innovative online tracking technology
and an adventure learning curriculum help OARNorthwest achieve these
goals. For more information visit www.OARnorthwest.com. OAR Northwest
has initiated other similar challenges including the 72-day Guinness
World Record-setting North Atlantic Ocean Rowing Race win from New
York to England in 2006 (first ever human-powered mainland USA to
mainland UK crossing). In addition, in April 2012, they embarked on
the CWF Salish Sea Expedition which circumnavigated Vancouver Island. 
About Panasonic Canada Inc. 
Panasonic Canada Inc. is a subsidiary of Panasonic North America, one
of the world's largest producers of electronic and electric products
for consumer, business and industrial use. Information on Panasonic
Canada's full line of Toughbook products can be obtained by visiting
www.panasonic.ca.
Contacts:
For more information and photos:
Marshall Fenn Communications
Emily Armstrong
416-962-3366
EmilyA@marshall-fenn.com 
Marshall Fenn Communications
Paul Chater
416-962-3366
PaulC@marshall-fenn.com
 
 
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