BroadSoft Receives Mobility Tech Zone 2012 LTE Visionary Award

BroadSoft Receives Mobility Tech Zone 2012 LTE Visionary Award 
BroadWorks(R) Application Server Honored for Delivering Exceptional
LTE Capabilities 
GAITHERSBURG, MD -- (Marketwire) -- 01/24/13 --   BroadSoft, Inc.
(NASDAQ: BSFT) announced today that Mobility Tech Zone, the leading
website dedicated to the mobile broadband industry, has recognized
BroadSoft's BroadWorks Application Server as a recipient of the 2012
LTE Visionary Award. Mobility Tech Zone is sponsored by TMC, a global
integrated media company, and Crossfire Media, an integrated
marketing company with a core focus on technology. 
The abundance of broadband that LTE enables has a freeing effect for
Mobile Network Operators (MNOs) to provide a carrier-grade quality of
experience to users, and with BroadWorks, mobile operators across the
globe can meet the bandwidth-intensive requirements for mobile
applications, Unified Communications (UC) services, and fixed-mobile
convergence. It represents a critical component of BroadSoft's
UC-One(TM) platform, which combines an intuitive user experience,
mobile-ready UC services, an open platform and a go-to-market program
that enables mobile operators to offer comprehensive unified
communications solutions that meet the specific needs of the market
segments they serve -- in turn transforming the way enterprise users
communicate across all preferred devices. 
To ensure that mobile operators can fully leverage UC-One, BroadSoft
architected its technology to easily integrate with 2G, 3G, and 4G
IMS-based LTE networks. Additionally, because BroadWorks, deployed in
more than 70 IMS networks today, has achieved Voice over LTE (VoLTE)
IR.92 compliance, mobile operators can seamlessly migrate voice and
messaging services to LTE and next generation networks.  
BroadWorks is the core component of BroadSoft's UC-One platform that
enables MNOs to deliver a superior, LTE-enabled communications
experience for the user that extends beyond "best effort" services
suitable for consumers but inadequate for the rigors of enterprise
use, including:  

--  BroadWorks Telephony Application Server, which enables mobile
    operators to provide enterprises and consumers with a range of
    cloud-based, or hosted, IP communications, such as IP private branch
 exchanges, video calling, unified communications, collaboration and
    converged mobile and fixed-line services.
--  BroadCloud(TM), a hosted, cloud-based service delivery platform that
    allows MNOs to rapidly and cost-effectively bring unified
    communications services to market -- in turn enabling service
    providers to quickly monetize investments made in LTE networks.
--  BroadTouch(TM), which provides enterprise users and consumers with
    intuitive interfaces to access their unified communications (UC)
    services across their preferred communication device, whether a
    desktop computer, laptop, smartphone or tablet.

"A key benefit to mobile operators is that BroadWorks is
'future-proof,' in that it works with service providers' existing
2G/3G networks, while enabling seamless migration to LTE networks
going forward," said Leslie Ferry, vice president marketing,
BroadSoft. "This means mobile operators can immediately begin
monetizing LTE investments by delivering advanced applications and
services only possible through LTE -- including Voice over LTE
(VoLTE), mobile video calling and conferencing, instant messaging and
presence and web collaboration. We are honored BroadWorks has been
recognized for its industry impact as one of the most innovative,
standards-based, telephony application servers available." 
"BroadSoft's achievements in advancing 4G through LTE development is
impressive and as such selected as recipient of the Mobility Tech
Zone LTE Visionary Award," said Carl Ford, co-founder and community
developer, Crossfire Media. "BroadSoft is an innovator and one to
watch for the next evolution of solutions."  
"It is a pleasure to recognize BroadSoft with this award. Their
contribution toward the future of mobile broadband is noteworthy,"
stated Rich Tehrani, CEO, TMC. "I look forward to more innovation
from BroadSoft in the future." 
The 2012 LTE Visionary Award winners are published on Mobility Tech
Zone and in its e-newsletter. 
For more information, please visit 
About BroadSoft
 BroadSoft is the leading provider of software and
services that enable mobile, fixed-line and cable service providers
to offer Unified Communications over their Internet Protocol network.
The Company's core communications platform enables the delivery of a
range of enterprise and consumer calling, messaging and collaboration
communication services, including private branch exchanges, video
calling, text messaging and converged mobile and fixed-line services. 
About Mobility Tech Zone
 Mobility Tech Zone is the mobile broadband
industry's information source for breaking news, analysis, product
information, strategies and developments for mobility and
communications professionals. Mobility Tech Zone is an expansion of
4G Wireless Evolution and is powered by TMCnet, the World's leading
communications and technology website serving nearly 1.5 million
unique visitors monthly. Mobility Tech Zone is sponsored by TMC and
Crossfire Media. 
For more information, please visit 
About TMC
 TMC is a global, integrated media company that helps
clients build communities in print, in person and online. TMC
publishes multiple magazines including CUSTOMER, INTERNET TELEPHONY,
M2M Evolution and Cloud Computing. TMCnet is read by as many as 1.5
million unique visitors each month, and is the leading source of news
and articles for the communications and technology industries. TMC is
also the producer of ITEXPO, the world's leading B2B communications
event, as well as industry events: M2M Evolution; Cloud4SMB Expo;
DevCon5; HTML5 Summit; Super Wi-Fi Summit, CVx; AstriCon;
StartupCamp; MSPWorld and more. Visit TMC Events for a complete
listing and further information. 
For more information about TMC, please visit  
About Crossfire Media
 Crossfire Media is an integrated marketing
company with a core focus on future trends in technology. We service
communities of interest with conferences, tradeshows, webinars and
newsletters. Crossfire Media has a partnership with Technology
Marketing Corporation (TMC) to produce events and websites related to
disruptive technologies. Crossfire Media is a division of Crossfire
Consulting, a full service Information Technology company based in
New York. 
Media Contacts: 
Brian Lustig
TMC Contact: 
Jan Pierret
Marketing Manager
203-852-6800, ext. 228 
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