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Time Warner Cable to Debut TV Spot Featuring AMC’s “The Walking Dead” During Super Bowl Sunday

  Time Warner Cable to Debut TV Spot Featuring AMC’s “The Walking Dead” During
  Super Bowl Sunday

 Ad Promotes ‘Enjoy Shows Better’ As Part of Time Warner Cable’s Enjoy Better
                                Brand Campaign

Business Wire

NEW YORK -- January 24, 2013

For the second year in a row, Time Warner Cable (NYSE: TWC) will promote its
innovative products and services during the Super Bowl, on February 3, with
the debut of a TV spot featuring AMC’s Emmy^® Award-winning series “The
Walking Dead.” The company partnered with AMC to produce the 30-second spot,
featuring series star Norman Reedus (Daryl Dixon), which will be seen across
its footprint in 44 markets as part of its Enjoy Better brand campaign.

Leading up to game day, customers will see teaser activity, via online media,
including Time Warner Cable’s Twitter (@TWC) and English and Spanish Facebook
pages (www.facebook.com/twc and www.facebook.com/micultura, respectively). On
game day, customers can log on to Time Warner Cable’s YouTube channel
(youtube.com/twc) to view two exclusive teasers right before the game.

“The Time Warner Cable Enjoy Shows Better partnership with AMC helps our
customers engage more deeply with the shows they love, in this case, ’The
Walking Dead,’ currently the most watched drama series on television,” said
Jeffrey A. Hirsch, Executive Vice President, Chief Marketing Officer,
Residential Services for Time Warner Cable. “This partnership is a solid
demonstration of how we are able to merge our very best products and services
with the very best in programming and offer it to our customers so that they
can enjoy it even better.”

“This campaign uniquely and cleverly captures the spirit of ‘The Walking Dead’
as well as featuring one of the series’ most iconic characters, Daryl Dixon,”
said Charlie Collier, President and General Manager of AMC. “We are thrilled
to be working with Time Warner Cable to bring fans of ‘The Walking Dead,’ one
of television’s most passionate and engaged audiences, even better ways to
experience and re-experience the zombie apocalypse.”

In addition, Time Warner Cable will launch the Enjoy Shows Better: “The
Walking Dead” Sweepstakes on Friday, February 8^th. Fans of Time Warner
Cable’s Facebook pages will be able to answer daily trivia questions about
AMC’s “The Walking Dead” as well as see why Time Warner Cable’s products and
services are better than ever. Fans can enter for a chance to win a trip for
two to meet the cast of AMC’s “The Walking Dead” in San Diego this July, one
year of Time Warner Cable Digital TV, Broadband Internet service, and more.

Customers can enter through March 13^th. The Grand Prize winner will be
selected around March 14^th.

About “The Walking Dead”

AMC's “The Walking Dead,” the number one drama series in basic cable history
for Adults 18-49 and Adults 25-54, returns for the second half of its third
season on Sunday, February 10 at 9pm ET/PT. Based on the comic book series
written by Robert Kirkman, “The Walking Dead” tells the story of the months
and years that follow after a zombie apocalypse. It follows a group of
survivors, led by police officer Rick Grimes, who travel in search of a safe
and secure home. The series, which garnered a 2010 Golden Globe^® nomination
for Best Television Series – Drama and won the 2011 and 2012 Emmy^® Award for
Outstanding Prosthetic Make-Up, stars Andrew Lincoln, Laurie Holden, Norman
Reedus, Steven Yeun, Chandler Riggs, Scott Wilson, Lauren Cohan, Danai Gurira
and David Morrissey.

About Time Warner Cable

Time Warner Cable Inc. (NYSE: TWC) is among the largest providers of video,
high‐speed data and voice services in the United States, connecting more than
15 million customers to entertainment, information and each other. Time Warner
Cable Business Class offers data, video and voice services to businesses of
all sizes, cell tower backhaul services to wireless carriers and, through its
NaviSite subsidiary, managed and outsourced information technology solutions
and cloud services. Time Warner Cable Media, the advertising arm of Time
Warner Cable, offers national, regional and local companies innovative
advertising solutions. More information about the services of Time Warner
Cable is available at www.timewarnercable.com, www.twcbc.com,
www.navisite.com, and www.twcmedia.com.

Contact:

Time Warner Cable Inc.
Jeannette Castaneda, 212-364-8534
Jeannette.castaneda@twcable.com
Twitter: @jaycast29
or
AMC
Olivia Dupuis, 212-324-4748
ojdupuis@amctv.com
 
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