DURST SAYS 1133 AVENUE OF THE AMERICAS UPGRADE COMPLETED

     (The following press release from the Durst Organization was received by   
e-mail and was reformatted. The sender verified the statement.) 
FOR IMMEDIATE RELEASE
January 24, 2013 
THE DURST ORGANIZATION ANNOUNCES COMPLETION OF LOBBY UPGRADE AND ART 
INSTALLATION AT 1133 AVENUE OF THE AMERICAS                                      
Acclaimed Artist Leo Villareal's Light Installation "Volume (Durst), 2013" to 
Adorn Ceiling of Modernist Skyscraper 
The Durst Organization today announced the completion of a 
lobby upgrade and the installation of Leo Villareal's "Volume (Durst), 2013" at 
1133 Avenue of the Americas.  The eight-month multi-million dollar lobby 
renovations, overseen by the architecture firm Gensler includes new elevator 
cabs with destination dispatch, LED energy efficient lighting, new lobby desk,  
terrazzo floors, portals, fire alarm, turnstiles and lobby concessions and 
newsstands. The 1.1 million square foot, 45-story Emery Roth & Sons designed 
building was completed by The Durst Organization in 1970 and its sleek 
Modernist lines heralded the transformation of Sixth Avenue into New York's 
foremost corporate thoroughfare.  Today, the building's prestigious tenant 
roster includes:  Ace American Insurance Company, Patterson Belknap, and Bank 
of America. 
"1133 was the headquarters of The Durst Organization for many 
years and the building was the first my grandfather, father and uncles built on 
Sixth Avenue," said Jonathan (Jody) Durst, President of The Durst Organization. 
"The building's timeless design, efficient floor-plates and optimal location 
make it as compelling today as it was when it was constructed.  The beautiful 
new lobby and artwork update this classic to the 21st Century and we expect 
will make it a desirable corporate address for at least another 40 years." 
The Durst Organization, founded in 1915 by Joseph Durst, is the owner, manager 
and builder of 13 million square feet of premiere Manhattan office towers. The 
Durst Organization is recognized as a world leader in the development of 
high-performance and environmentally advanced commercial and residential 
property. 
About Volume (Durst) 2013:
White LEDs, mirror finished stainless steel, custom software, electrical 
hardware
Approximately 12 x 60 x 6 feet 
Volume (Durst), 2013  is a light installation for the lobby of 1133 Sixth 
Avenue in Manhattan by Leo Villareal. The sculpture takes the form of a three 
dimensional matrix composed of 86,400 white LEDs (light emitting diodes). From 
a roughly 60' wide by 6' deep grid, 900 12' long stainless steel rods hang to 
form a volumetric display. Each rod has 96 individually controllable LEDs, each 
capable of displaying 255 levels of brightness. The array hovers overhead, 
functioning as a type of map or diagram that illustrates a sequenced topography 
which combines both spatial and temporal resolution. The work explores the 
compulsion to recognize patterns and the brain's hard -coded desire to 
understand and make meaning. Volume (Durst) speaks to a diverse audience: it is 
abstract and evocative and can have many different meanings. It creates an 
experience for viewers through its infinitely changing patterns. The 
progression of sequences never repeats as new patterns are constantly 
recombined. Overall, the piece resonates with the activity of the building, 
neighborhood and city itself. 
ARTIST STATEMENT
Leo Villareal's work is focused on stripping systems down to their essence to 
better understand the underlying structures and rules that govern how they 
work. He is interested in lowest common denominators such as pixels or the 
zeroes and ones in binary code. Starting at the beginning, using the simplest 
forms, Villareal begins to build elements within a framework. Villareal's 
forms, move, change, interact and ultimately grow into complex organisms. 
Inspired by mathematician John Conway's work with cellular automata and the 
Game of Life, the artist has sought to create his owns sets of rules. Central 
to Villareal's work is the element of chance. His goal is to create a rich 
environment in which emergent behavior can occur without a preconceived 
outcome. The artist is an active participant, serving as editor in the process 
through his careful selection of compelling sequences. These selections are 
then further refined through combination with other sequences and simple 
operations such as addition, subtraction and multiplication. The sequence's 
opacity, speed and scale can all be manipulated through custom software. 
Ultimately, complex compositions are formed and then displayed in random order 
and for a random amount of time in the final artwork. The visual manifestation 
of the code in light is at the core of the artist's interest. 
BIOGRAPHY
Leo Villareal received a BA in sculpture from Yale University in 1990, and a 
graduate degree from NYU Tisch School of the Arts, Interactive 
Telecommunications Program. Recently, a survey exhibition of the artist's work 
organized by the San Jose Museum of Art, San Jose, CA toured several U.S. 
museums and concluded in 2012. Villareal has completed many site-specific works 
including Radiant Pathways at Rice University, Houston, TX, Multiverse at the 
National Gallery of Art, Washington, D.C., Diagonal Grid at the Borusan Center 
for Culture and Arts, Istanbul, Turkey, Stars at the Brooklyn Academy of Music, 
Brooklyn, NY, Hive for the Metropolitan Transportation Authority at the 
Bleecker Street subway station and Buckyball for Madison Square Park, both in 
New York City. Recently, the artist completed the permanent site-specific work 
Cosmos for the Johnson Museum of Art, Cornell University, Ithaca, NY. Villareal 
is a focal point of the James Corner Field Operations design team that will 
renew Chicago's Navy Pier. Villareal's work is in the permanent collections of 
the Albright-Knox Museum, Buffalo, NY, the Museum of Modern Art, New York, NY, 
Naoshima Contemporary Art Museum, Kagawa, Japan, the Nerman Museum of 
Contemporary Art, Overland Park, KS and the National Gallery of Art, 
Washington, D.C. 
Contact: Jordan Barowitz                                                        
jbarowitz@durst.org
212/257-6605 
(kgt)NY 
 
 
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