Bull launches Bull Boost: strategic offerings to ensure digital technology
actively drives growth
*A pragmatic approach to boost the usage of digital technology
*Innovative, easy to implement solutions focused on creating value and
delivering rapid ROI
*Customized support and a partnership-based approach to innovation
PARIS -- January 24, 2013
With its wealth of experience in high-added value digital projects, Bull is
launching Bull Boost: a program of offerings designed to help organizations
transform information technologies into a strategic catalyst that will speed
up their development and ‘boost their business’.
In tough economic times, cost reduction is central to many organizations’
strategies. However, evidence clearly shows that growth is possible for those
who have grasped how to profit from the new opportunities offered by a
changing world: from new markets, new ways of living and working, new economic
models… And with digital technology now drives around 30% of global growth, it
is firmly at the heart of these issues. Through the Bull Boost program, Bull
is offering avenues for investment designed to deliver rapid and measurable
ROI, to help organizations become more agile and stake their place among
Developing new uses for digital technology
Bull Boost consists of a program of solutions designed to accelerate
organizations’ digital transformation and competitiveness.
Using a powerful combination of Bull’s own technologies (Extreme Computing,
cloud, Big Data, security…) and market-leading solutions from the Group’s
partners, it provides integrated, scalable offerings – with the option for
modular implementation – that take both legacy systems and new requirements
into account to enable innovative new uses of technology.
The aim? To capitalize fully on organizations’ investments in their existing
systems, thanks to Bull’s world-renowned skills in systems integration and
*RETHINKING EXCELLENCE by industrializing digital infrastructures through
Extreme Virtualization, optimizing business exchanges with new-generation
exchange platforms and using the cloud to boost agility in an increasingly
*RE-ESTABLISHING CLOSE CUSTOMER RELATIONSHIPS by rethinking business
processes through computerization, boosting sales and customer loyalty
with new-generation CRM solutions and creating a more engaging user
experience thanks to multi-channel platforms.
*REINFORCING TRUST AND SECURITY by managing risks more effectively with the
latest cyber-security technologies, making vital processes more resilient
and available thanks to critical systems, and protecting organizations’
information assets with new digital capital management technologies.
*REINVENTING INNOVATION by capitalizing on wider access to Extreme
Computing to design future products, using Big Data to analyze our ever
more complex environment more effectively and making use of the Internet
of things to create new services for the mobile, hyper-connected world.
“Over and above the technologies involved, the digital revolution will be
about new ways of using them,” affirmed Marie-Pierre de Bailliencourt, Bull’s
Deputy CEO. “Our aim is to help our customers focus on innovative business
practices by drawing on Bull’s unique capabilities in integrating intelligent
digital infrastructures in a transparent, reliable and secure way. So Bull
Boost is absolutely in step with our customers’ changing needs, as they strive
for maximum profitability and efficiency.”
For more information about the Bull Boost program visit:
Each of the offerings within Bull Boost is accompanied by an‘Executive Guide’
summarizing the issues and featuring case studies of organizations who have
successfully boosted their business thanks to digital technology.
A clear and practical roadmap – along with support from Bull’s experts –
enables opportunities to be evaluated, targeting high-potential projects that
can then be implemented to deliver rapid ROI.
Bull is a leader in secure mission-critical digital systems. The Group is
dedicated to developing and implementing solutions where computing power and
security serve to optimize its customers’ information systems, to support
Bull operates in high added-value markets including computer simulation, Cloud
computing and ‘computing power plants’, outsourcing and security.
Currently Bull employs around 9,000 people across more than 50 countries, with
over 700 staff totally focused on R&D. In 2011, Bull recorded revenues of €1.3
For more information see:
Anne Charlotte Créac’h
Phone: +33 (0)1 53 70 94 21
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