World Economic Forum, and Accenture Deliver Real-time Social Media Insights to Participants of World Economic

 World Economic Forum, and Accenture Deliver Real-time Social
  Media Insights to Participants of World Economic Forum's Annual Meeting in

'Social Wall' implemented with Accenture and powered by Salesforce Marketing
Cloud displays the top conversations happening across Facebook, Google+,
Twitter and more

PR Newswire

DAVOS, Switzerland and SAN FRANCISCO, Jan. 24, 2013

DAVOS, Switzerland and SAN FRANCISCO, Jan. 24, 2013 /PRNewswire/ -- The World
Economic Forum, (NYSE: CRM), the enterprise cloud computing
company, and Accenture (NYSE: ACN) today announced the completion of a
collaborative effort to deliver a "Social Wall" at the World Economic Forum's
Annual Meeting in Davos, Switzerland, taking place from January 23-27.


Located in the Davos Congress Center, the Social Wall features an 8-meter-wide
screen that displays real-time visualizations of trending conversations
happening on social channels such as Facebook, Google+ and Twitter around the
annual gathering of world leaders. This year's gathering features the most
socially savvy list of participants with more than 800 delegates active on
Twitter. The Social Wall allows participants to take the pulse of the
conversations and key themes emerging from the global gathering by
highlighting the most popular trending topics, the most active and influential
participants, and the most active regions on social channels. In all, the
Social Wall is expected to monitor half a billion social media conversations a

The World Economic Forum is connecting more deeply with all of its
constituents across business, government, NGOs, and civil society
organizations through technology. In a world that requires greater
multi-stakeholder collaboration, it is ever more important to listen to and
engage with others. Leveraging the best of today's technology, the World
Economic Forum is leading in its ability to showcase in real time what issues
are most discussed, which leaders are generating the greatest interest and how
themes are evolving throughout the course of the Forum's Annual Meeting in

"The Forum has consistently introduced cutting edge innovations at our Annual
Meetings to enhance the experience of its participants. Thisyear's Social
Wall scans over 500 million social conversations daily to surface relevant
insights and link participants into a global discussion,"shared Jeremy
Jurgens, Chief Information and Interaction Officer of the World Economic

"Social media connects the world in ways that was previously not possible,"
said Paul Daugherty, chief technology officer at Accenture. "The 'Social Wall'
at this week's World Economic Forum presents the immense amount of data,
conversations and trends shaping the online discourse related to Davos in a
compelling way. Understanding, analyzing and consuming enormous amount of data
– in real time – is the future of market intelligence."

"We're in a social revolution, and social technologies provide an incredible
opportunity for organizations to connect with their customers, employees or
constituents in entirely new ways," said George Hu, COO, "The
world leaders gathering in Davos can now see the conversations happening on
social media about the important issues in the world today."

The Social Wall is powered by Salesforce Marketing Cloud, the world's most
comprehensive social marketing suite that enables any brand to listen, engage,
advertise and measure results of social media marketing programs, all in one

The Social Wall is located outside the plenary hall in the Davos Congress

About World Economic Forum
The World Economic Forum is an independent international organization
committed to improving the state of the world by engaging business, political,
academic and other leaders of society to shape global, regional and industry

Incorporated as a not-for-profit foundation in 1971 and headquartered in
Geneva, Switzerland, the Forum is tied to no political, partisan or national
interests (

About Accenture
Accenture is a global management consulting, technology services and
outsourcing company, with 259,000 people serving clients in more than 120
countries. Combining unparalleled experience, comprehensive capabilities
across all industries and business functions, and extensive research on the
world's most successful companies, Accenture collaborates with clients to help
them become high-performance businesses and governments. The company generated
net revenues of US$27.9 billion for the fiscal year ended Aug. 31, 2012. Its
home page
Founded in 1999,salesforce.comis the enterprise cloud computing leader.'s social and mobile cloud technologies, companies can
connect with customers, partners and employees in entirely new ways. Based's real-time, multitenant architecture, the company's
platform and apps give customers the tools to create a social front office and
revolutionize the way they sell, service, market, collaborate, work, and

- Grow your business with the world's #1 sales app, Salesforce Sales Cloud.
- Deliver amazing customer service with the award-winning Salesforce Service
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- Align, motivate and drive performance with
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Europe and Asia, and trades on the New York Stock Exchange under the ticker
symbol "CRM." For more information please visit, or call

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Cloud, Service Cloud, Marketing Cloud,, AppExchange, Salesforce
Platform, and others are trademarks, inc. Other names used
herein may be trademarks of their respective owners.


Contact: Andrew Schmitt,, +1-415-778-3171,; or Peter Y. Soh, Accenture, +1-703-947-2571,
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