Ellen Dances Her Way to the Top and is America's Favorite TV Personality

   Ellen Dances Her Way to the Top and is America's Favorite TV Personality

Mark Harmon drops one spot to number two and Jon Stewart remains number three

PR Newswire

NEW YORK, Jan. 24, 2013

NEW YORK, Jan.24, 2013 /PRNewswire/ --She took over her time slot, so the
question is – can she beat Oprah's record 8 times as America's Favorite TV
personality? Ellen DeGeneres could definitely do it, and with this year's rise
from number 2 to number 1, this is the second time she's held the top spot on
the list. NCIS's head agent, Mark Harmon, drops a spot to number 2, and after
an intense political year where The Daily Show was required viewing for many,
Jon Stewart remains at number 3.

(Logo: http://photos.prnewswire.com/prnh/20100517/NY06256LOGO )

These are some of the results of The Harris Poll^® of 2,128 adults surveyed
online between December 12 and 18, 2012 by Harris Interactive®.

Talk Soup
Rounding out the top 10 are five more talk show hosts, one sitcom actor and
one drama star. He has some new competition at the 11:35 time slot now, but
Jay Leno moved up a spot this year to number 4. After a heated game of "Rock,
Paper, Scissors, Lizard, Spock" it was decided that The Big Bang Theory's
Sheldon Cooper, or Jim Parsons, would move up 4 spots to number 5 this year.

Conservative talk show pundit Bill O'Reilly moves from number 4 to number 6.
Anderson Cooper – whose syndicated talk show unfortunately wasn't renewed, but
who will remain on CNN – debuts on the list in the number 7 spot. They have
now ended their "feud" and seem to remain in close proximity on the top ten
list – Oprah Winfrey is number 8, while David Letterman is number 9; last year
they were 7 and 6, respectively. And, another debut on the top 10 list – he
may no longer fight bad guys while wearing a Hawaiian shirt and driving a
Ferrari, but now, as NYPD police commissioner Frank Reagan on Blue Bloods, Tom
Selleck makes his first appearance on this list at number 10.

Double Trouble
Two have debuted on this year's list, which means two actors have dropped out
of the top 10. The diagnoses stopped, so House's Hugh Laurie dropped out of
the top 10, after being in the number 8 position last year. And, in news sure
to cause rancor in the halls of Comedy Central, Stephen Colbert dropped off
the list this year, after being in the number 10 spot last year.

Diff'rent Strokes for Different Folks
There are different chart-toppers for different groups. Men say Mark Harmon is
their favorite, while for women it is Ellen DeGeneres. Generations also have
their favorites. Echo Boomers (those aged 18-35) and Gen Xers (36-47) say
Ellen is their favorite, while for Baby Boomers (48-66) and Matures (67 and
older) Mark Harmon is number 1.

There are definitely some partisan differences, as well. Bill O'Reilly is the
favorite for Conservatives, but for Republicans he ties for that honor along
with DeGeneres. Ellen is also tops for Democrats, but for Liberals the
favorite is Jon Stewart. Mark Harmon is independents' favorite, and he ties
with Ellen as the favorite TV personality among Moderates.

Regionally, Ellen is the favorite in the Midwest, South and West, but in the
East Mark Harmon and Jon Stewart tie for the top position. For those with a
college degree it is Bill O'Reilly, and for those with a post-graduate degree
it is Jon Stewart.

TABLE 1
FAVORITE TV PERSONALITY
"Who is your favorite TV personality?"

Base: All adults

                1993 1994 1995 1996 1997 1998 1999 2000 2001
Ellen DeGeneres *    *    *    *    *    *    *    *    *
Mark Harmon     *    *    *    *    *    *    *    *    *
Jon Stewart     *    *    *    *    *    *    *    *    *
Jay Leno        *    8    10   =10  8    =6   *    =7   6
Jim Parsons     *    *    *    *    *    *    *    *    *
Bill O'Reilly   *    *    *    *    *    *    *    *    7
Anderson Cooper *    *    *    *    *    *    *    *    *
Oprah Winfrey   2    2    3    3    3    1    2    1    3
David Letterman 6    6    4    5    7    *    *    6    4
Tom Selleck     *    *    *    *    *    *    *    *    *

"=" means there was a tie for that position



TABLE 1 (continued)
FAVORITE TV PERSONALITY
"Who is your favorite TV personality?"

Base: All adults

                2002* 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Ellen DeGeneres *     =10  7    6    =8   1    3    =4   7    2    1
Mark Harmon     *     *    *    *    *    *    =9   8    1    1    2
Jon Stewart     *     =6   =2   2    2    5    6    6    =5   3    3
Jay Leno        9     9    5    =4   6    3    1    3    *    5    4
Jim Parsons     *     *    *    *    *    *    *    *    *    9    5
Bill O'Reilly   5     3    8    =4   3    8    *    10   8    4    6
Anderson Cooper *     *    *    *    *    *    *    *    *    *    7
Oprah Winfrey   1     1    1    1    1    2    4    1    =2   7    8
David Letterman 3     2    =2   3    5    =6   5    9    9    6    9
Tom Selleck     *     *    *    *    *    *    *    *    *    *    10

* The 2002 survey was conducted in January 2003.

"=" means there was a tie for that position



DROPPED OFF OF LIST IN 2012
Hugh Laurie (was No. 8), and Stephen Colbert (was No. 10)
TABLE 2
FAVORITE TV PERSONALITY AMONG DIFFERENT GROUPS

AMONG:                     2012
Men                        Mark Harmon
Women                      Ellen DeGeneres
Echo Boomers (18-35)       Ellen DeGeneres
Gen X (36-47)              Ellen DeGeneres
Baby Boomers (48-66)       Mark Harmon
Matures (67+)              Mark Harmon
Republicans                Ellen DeGeneres/Bill O'Reilly
Democrats                  Ellen DeGeneres
Independents               Mark Harmon
Conservatives              Bill O'Reilly
Moderates                  Ellen DeGeneres/Mark Harmon
Liberals                   Jon Stewart
Household with children    Ellen DeGeneres
Household without children Mark Harmon
East                       Mark Harmon/Jon Stewart
Midwest                    Ellen DeGeneres
South                      Ellen DeGeneres
West                       Ellen DeGeneres
High School or less        Ellen DeGeneres
Some College               Ellen DeGeneres
College Graduate           Bill O'Reilly
Post Graduate              Jon Stewart

Methodology
This Harris Poll was conducted online within the United States December 12 and
18, 2012 among 2,128 adults (aged 18 and over). Figures for age, sex,
race/ethnicity, education, region and household income were weighted where
necessary to bring them into line with their actual proportions in the
population. Propensity score weighting was also used to adjust for
respondents' propensity to be online.

All sample surveys and polls, whether or not they use probability sampling,
are subject to multiple sources of error which are most often not possible to
quantify or estimate, including sampling error, coverage error, error
associated with nonresponse, error associated with question wording and
response options, and post-survey weighting and adjustments. Therefore, Harris
Interactive avoids the words "margin of error" as they are misleading. All
that can be calculated are different possible sampling errors with different
probabilities for pure, unweighted, random samples with 100% response rates.
These are only theoretical because no published polls come close to this
ideal.

Respondents for this survey were selected from among those who have agreed to
participate in Harris Interactive surveys. The data have been weighted to
reflect the composition of the adult population. Because the sample is based
on those who agreed to participate in the Harris Interactive panel, no
estimates of theoretical sampling error can be calculated.

These statements conform to the principles of disclosure of the National
Council on Public Polls.

The results of this Harris Poll may not be used in advertising, marketing or
promotion without the prior written permission of Harris Interactive.

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The Harris Poll^® #6, January 24, 2013
By Regina A. Corso, SVP, Harris Poll and Public Relations, Harris Interactive

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