Sabre Hospitality Solutions Launches Private Label Chain Code for Park Hotel Group

 Sabre Hospitality Solutions Launches Private Label Chain Code for Park Hotel
                                    Group

Travel agents receive an 18 percent commission on GDS promotional rates
through Feb. 28

PR Newswire

SINGAPORE, Jan. 24, 2013

SINGAPORE, Jan. 24, 2013 /PRNewswire/ --Sabre Hospitality Solutions, a global
technology company serving the hospitality industry, today announced that one
of Asia-Pacific's best hospitality groups, Park Hotel Group, has chosen Sabre
Hospitality Solutions to launch its private label Global Distribution System
(GDS) chain code "PG".  The single "PG" chain code enhances the brand
recognition of Park Hotel Group amongst the global travel agency community and
provides greater convenience to locate and book Park Hotel Group properties
across all GDSs.

"The launch of Park Hotel Group's very own private label chain code is our
latest initiative to strengthen our sales and marketing efforts. Besides
allowing our travel agent partners to search effortlessly for our hotels in
the GDS, the code 'PG' is easily associated with Park Hotel Group as one
strong representative brand, and allows greater effectiveness when we reach
out to new and potential partners," said Mr. Mohd K. Rafin, senior vice
president of Park Hotel Group.

Having a dedicated chain code ensures control over the brand's marketing
messages and how travel agents view hotels. Sabre Hospitality Solutions
currently manages more than 74 private label chain codes, more than any other
hospitality reservations provider. This expertise has resulted in many
customers experiencing an increase in bookings soon after implementation.

To commemorate the private label chain code launch, travel agents will receive
an 18 percent commission from Jan. 23 to Feb. 28, 2013 on GDS promotional
rates for room bookings of the following hotels under Park Hotel Group:

Singapore: Grand Park Orchard, Grand Park City Hall, Park Hotel Clarke Quay
China: Grand Park Kunming, Grand Park Wuxi, Grand Park Xian
Hong Kong: Park Hotel Hong Kong
Japan: Grand Park Otaru

"Park Hotel Group turned to Sabre Hospitality Solutions in 2009 to employ our
extensive global distribution and marketing expertise as they embarked on
aggressive growth plans," said David Meltzer, chief commercial officer for
Sabre Hospitality Solutions. "A private label chain code was the next step,
of many, in supporting this group's vision to become a world-renowned
hospitality brand."

About Park Hotel Group

Park Hotel Group is one of Asia Pacific's best hospitality groups. The Group
manages, owns and develops Park branded hotels around the Asia Pacific.
Established since 1961, Park Hotel Group grew rapidly from its first hotel in
Hong Kong to the current portfolio of ten properties across three countries
and six cities in the region, with access to over 3,300 rooms.

Committed to delivering exceptional service with love and passion, the
acclaimed Park Hotel Group has established a track record of operating
successful hotels. As it strives to be a world-renowned brand in hospitality,
Park Hotel Group continues to focus on its footprint expansion through
acquisitions and hotel management services.

Park branded hotels include the luxury Grand Park and the upscale Park Hotel.

Grand Park is a luxury hotel brand synonymous with premium accommodation,
facilities, service and comfort designed for discerning business and leisure
travellers. Grand Park hotels can be found in Singapore, China and Japan.

Park Hotel is an upscale hotel brand symbolising utmost convenience,
personalised services and high standards of amenities carefully crafted to
please business and leisure travellers. Park Hotels can be found in Singapore
and Hong Kong.

Park Hotel Group's portfolio of properties comprises

Singapore                           China

•Grand Park Orchard            •Grand Park Kunming

•Grand Park City Hall          •Grand Park Wuxi

•Park Hotel Clarke Quay        •Grand Park Xian

•Park Hotel Alexandra (2015)   

•Park Hotel Farrer Park (2015) 

                                   
Hong Kong                           Japan

•Park Hotel Hong Kong          •Grand Park Otaru

For more information on Park Hotel Group, please log on to parkhotelgroup.com

Sabre Hospitality Solutions provides technology to the global hospitality
industry. It operates one of the industry's largest Software-as-a-Service
businesses. Its reservations and property management system, marketing and
distribution software, and Internet marketing and e-business solutions are
used by more than 18,000 hotel properties around the world. Each year, it
generates more than $12 billion in revenue for its customers.

Sabre Hospitality Solutions is part of Sabre Holdings, a global travel
technology company serving the world's largest industry- travel and tourism.
For more information please visit: www.sabrehospitality.com.

For Information Contact:

Kim Blackmon
Media Relations
Sabre Hospitality Solutions
Tel: +1-817-368-5402
Email: kim.blackmon.ctr@sabre.com

Wong Yin Yin
Director of Marketing Communications
Park Hotel Group
Tel: +65 6593 6970
Email: yinyin.wong@parkhotelgroup.com

SOURCE Sabre Hospitality Solutions

Website: http://www.sabrehospitality.com
 
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