Loyalty Marketing Company Front Flip Announces $3.75 Million in
Series B Funding Follows Deals With Major Restaurant Franchises
LEAWOOD, KS -- (Marketwire) -- 01/24/13 -- Loyalty marketing
company Front Flip (www.frontflip.com) today announced it has raised
$3.75 million in Series B funding. The new round brings Front Flip's
fundraising total to $7.7 million.
Front Flip delivers a fun and exciting loyalty program that helps
businesses create profitable, long-term relationships with their
customers. Restaurants and retailers use Front Flip to increase visit
frequency, boost sales and generate social buzz.
The company's client portfolio includes franchise groups from major
concepts like Kentucky Fried Chicken, McDonald's, Wendy's and Famous
McDonald's Franchise Co-Owner Todd Luther has seen sales at his eight
Fort Collins, Colo. locations increase by as much as 1.5% since
adopting Front Flip. "We're engaging our customers more than ever,
and they enjoy and appreciate it. The extra smiles and sales prove
it," said Luther.
Using the free Front Flip mobile app, customers scan a unique QR code
every time they visit a participating business to unlock a digital
scratch card. Every scan is a chance to win an instant promotion.
Customers can also receive gifts and rewards in the mobile app and
share them with friends.
Front Flip's Series B funding was led by Jon Darbyshire, executive
chairman of the Archer Foundation. Darbyshire previously founded
Archer Technologies, which sold to EMC in 2010.
"We believe Front Flip has the potential to fundamentally change the
way major brands build and maintain loyal relationships with their
customers," said Darbyshire.
Some of Kansas City's most prominent and successful entrepreneurs
also contributed to Front Flip's second round of funding. They
-- Peter Brown, the former chairman, CEO and president of AMC
-- Gary Fish, founder, president and CEO of FishNet Security, the
largest, independently owned information security solutions provider
in the U.S. with revenues of more than $400 million.
-- Lance Melber, who founded and sold eSmartloan.com to Capital One for
-- The Brandmeyer family, which founded and sold Enturia to Cardinal
Health Inc. for $490 million
"We continue to add locations for national concepts, regional chains
and local businesses to our loyalty program. With this new round of
funding, we can provide additional resources to our clients and
continue to roll out our go-to-market strategy nationwide," said
Front Flip CEO and Founder Sean Beckner.
Beckner says the additional funds will also support staff expansion
and ongoing feature enhancements to the Front Flip Loyalty Marketing
About Front Flip
Front Flip is the next generation of loyalty
marketing. We're not another punch card on a mobile app. Instead, we
help businesses create profitable, long-term relationships with their
customers through fun experiences, instant promotions, rich customer
analytics and targeted mobile campaigns. Front Flip works with local
shops, regional chains and national concepts to help them achieve
significant jumps in traffic and sales in the first 90 days. For more
information, visit frontflip.com or call 855.730.1830.
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