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ChapStick® Sessions Applies a Spotlight on Musically Talented Lips

  ChapStick® Sessions Applies a Spotlight on Musically Talented Lips

 ChapStick® and Myspace Present a Live Stream Emeli Sandé Concert Event With
               Performances by Skylar Grey and Suzanna Choffel

Business Wire

MADISON, N.J. -- January 24, 2013

ChapStick® is giving healthier, happier lips another reason to smile next
month. The ChapStick® brand is collaborating with the recently re-launched
social entertainment destination Myspace to host a national live stream
concert event featuring Emeli Sandé and other rising stars on Monday, February
11, 2013, at the Key Club in Los Angeles. The event is part of ChapStick®
Sessions, a national initiative that celebrates what healthier, happier lips
can do by shining a spotlight on musically talented lips, while supporting the
advancement of music through a charity sponsorship with the Music Empowers
Foundation.

Emeli Sandé, the soulful singer of the hit single “Next to Me,” will headline
the Myspace Live concert presented by ChapStick® Sessions. Earlier this year,
the quickly rising music star in the U.S. released her latest album, Our
Version of Events, which peaked at number one in the UK. Emeli also performed
in both the Opening and Closing ceremonies of the London Olympics. “I am very
excited to be a part of the ChapStick® Sessions concert that showcases
tomorrow’s stars,” says Sandé. “As a new artist you cherish the opportunities
you get to perform and expand the reach of the music you are so proud of.”

In addition to Sandé, the concert will also feature a performance by five-time
GRAMMY-nominated singer and songwriter Skylar Grey, who will open for Emeli,
and a performance by Suzanna Choffel,  who competed on Season Three of “The
Voice” and is one of five profiled current ChapStick® Sessions artists. Local
fans who attend the concert will be admitted on a first-come, first-served
basis. A limited number of tickets that guarantee admission will be available
for pick up at the Key Club box office, starting on Monday, January 21^st. The
event will also be nationally live streamed for all to view on the ChapStick®
Facebook page at Facebook.com/Chapstick and on Myspace. The event will also be
rebroadcast the day after the show on Myspace.

The ChapStick® Sessions initiative features five dynamic video jingles
viewable on the Sessions tab of the ChapStick® Facebook page. Each song is
performed by diversely talented up-and-coming singers selected by Chapstick.
For each ChapStick® Sessions video shared, a $1 donation will be made, up to a
total of $50,000 to the Music Empowers Foundation, which provides tomorrow’s
talents with the opportunity to learn, play, create and perform music.

The five ChapStick® Sessions videos are “ChapStick® on My Mind,” performed by
Aaron “Marcellus” Sander from Atlanta and Kristin Stennis from Chicago;
“Mariachi ChapStick®,”

performed by Flor de Toloache, the first and only known all-female mariachi
band from New York City; “ChapStick® Flavor Beat,” performed by Derick Cross
(aka D-Cross) from New York City; “Lost My ChapStick®,”  performed by Suzanna
Choffel from Austin; and “ChapStick® Cherry My Berry,” performed by Raymond J.
Lee from Atlanta.

“The ChapStick® brand has always focused on the importance of keeping lips
both healthier and happier,” said Brian Groves, Chief Marketing Officer US,
Pfizer Consumer Healthcare. “Through the ChapStick® Sessions program, we are
able to tap into our consumers’ passion for music by showcasing new and
emerging singers who put who put their healthy and happy lips to great use.”

For more information on ChapStick® Sessions or any ChapStick® product, please
visit www.chapstick.com or www.facebook.com/ChapStick.

About ChapStick®

ChapStick®, the brand synonymous with lip balm, cares for lips all year round.
Originally created in the early 1880s, ChapStick® is known today as America’s
favorite lip balm. Marketed by Pfizer through its Consumer Healthcare business
unit, ChapStick® offers a variety of products and fun flavors that promote
happier and healthier lips. For more information on ChapStick®, please visit
www.chapstick.com and check out www.facebook/ChapStick.

About Myspace

Myspace is a leading social entertainment destination powered by the passions
of fans. Myspace drives social interaction by providing a highly personalized
experience around entertainment and connecting people to the music, TV,
movies, and games that they love. These entertainment experiences are
available through both online and offline and across multiple platforms and
devices. Myspace is also the home of Myspace Music, which offers an
ever-growing catalog of freely streamable audio and video content to users and
provides major, independent, and unsigned artists alike with the tools to
reach new audiences. The company is headquartered in Beverly Hills, CA and is
an affiliate of Specific Media.

About Music Empowers

Music Empowers Foundation is a 501 (c) (3) not-for-profit that provides
financial support to nonprofits that offer music education programs to
communities with limited or nonexistent programs. Since its inception in 2010
it has awarded over half a million dollars in grants to organizations such as
The Dr. Phil Foundation, Little Kids Rock, Berklee City Music,
DonorsChoose.org, the Quincy Jones Musiq Consortium and Piano Outreach of New
York. For more information go to www.musicempowersfoundation.org, become a fan
on Facebook or follow them on Twitter @MusicEmpowers.

Contact:

Pfizer
MacKay Jimeson, 212.733.2324