Sizzling FR-S And Interactivity Are Key Elements At Scion Exhibit

      Sizzling FR-S And Interactivity Are Key Elements At Scion Exhibit

PR Newswire

CHICAGO, Jan. 24, 2013

CHICAGO, Jan. 24, 2013 /PRNewswire/ -- Scion, the youth brand of Toyota, will
be incorporating cutting-edge interactivity and dazzling, award-winning
vehicles to showcase its iconic lineup at the 2013 Chicago Auto Show. 

Central to the exhibit will be the 2013 Scion FR-S compact rear-wheel drive
sports car, which went on sale last spring. Since that time, the ultra-sporty
FR-S has won praise and awards from a number of media outlets, including the
coveted Cars.com "Best of 2013" award. Besides the production version, Scion
will show a special FR-S scheduled to be used in the 2013 Toyota Grand Prix of
Long Beach celebrity race this April.

Each of Scion's five product offerings will have an interactive counter,
providing guests with vehicle information, Scion art and brand culture
imagery, at the touch of a hand. Social media-savvy visitors can also follow
Scion Instagram and Twitter activity at the show via a live social media feed
on a large LED video display.

"The Chicago Auto Show attracts lots of young people so interactivity is key
to our exhibit," said Steve Hatanaka, Auto Shows and Special Events Manager at
Scion. "From its visual flair to hi-tech amenities, this exhibit was designed
to appeal to a young audience."

About Scion
Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new
generation of youthful buyers in mind. Scion's mission is to provide
distinctive products, the opportunity to personalize, and an innovative,
consumer-driven process at the retail level. The brand features five
ground-breaking models with a wide array of standard features: the xD urban
subcompact five-door, the iconic xB urban utility vehicle, the tC sports
coupe, the premium micro-subcompact iQ and the FR-S rear-wheel drive sports
car. The Scion brand often applies new practices in all aspects of its
business and pushes the creativity envelope with non-traditional advertising
and marketing to engage young consumers. Scion also supports originality
through its programs in the artistic community. For more information, visit
www.scion.com.

SOURCE Toyota Motor Sales

Website: http://www.toyota.com
Contact: Curt McAllister, Midwest Corporate Communications,
Toyota/Lexus/Scion, +1-313-259-4598, curt_mcallister@toyota.com
 
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