Anametrix Unveils Multichannel Marketing Analytics Plug-in for Microsoft
– Patent-Pending Plug-in Gives Marketers a Bi-Directional Data Exchange
Between Excel and the Anametrix Real-Time Digital Analytics Platform –
SAN DIEGO -- January 24, 2013
Anametrix, the first cloud-based, real-time digital analytics platform,
introduces Anametrix Plug-in for Microsoft Excel, which embeds new marketing
analytics capabilities directly into the Excel user interface. The product
enables Anametrix users to easily create, refresh, upload and schedule reports
from multichannel marketing data in Anametrix, and it delivers real-time
access to all vendor and corporate data directly within the application
marketers most frequently use for data analysis and reporting.
*Available now to both new and existing clients, the patent-pending
Anametrix Plug-in for Excel enables bi-directional data exchange between
Excel and multichannel marketing data in Anametrix. The product embeds
four new buttons directly onto the Excel interface to give marketers
real-time access to all vendor and corporate data while taking advantage
of standard Excel functionality:
*Query button launches the new Anametrix Data Wizard to automate the
process of exporting to Excel marketing data from any source
connected to the Anametrix platform – web analytics, advertising,
email marketing, social media, search engine marketing, surveys, live
chat, CRM, marketing automation, U.S. Census, and third-party
research. The Data Wizard helps marketers quickly map data fields
from disparate sources using a minimum common denominator, which then
allows the data to be easily correlated and analyzed within Excel.
Other tabs enable users to filter data and create parameters for
analysis. Marketers can spend more time analyzing data and less time
collecting it, with quicker and more accurate visibility into
performance metrics across all channels without manual manipulation.
*Refresh button updates data in report templates on any interval a
marketer specifies to ensure access to most current data, regardless
the complexity or number of Excel sheets within the report template.
Marketers save time by updating reports with real-time data from all
sources. Reports can be refreshed automatically with the most current
data without re-formatting or re-calculating. Errors can be avoided
with automatic update of pre-processed and pre-formatted data and
*Upload button protects the integrity of data in the Anametrix
platform while allowing marketers to add datasets to Anametrix.
Unlike analytics tools that only allow exports to Excel, the
Anametrix Plug-in for Excel offers true bi-directional data exchange.
While in Excel, marketers can add to Anametrix new data, such as
responses collected from an in-store survey mapped to responses from
an online survey. Users can only add, edit or delete the data they
upload from Excel, but they are prevented from modifying data within
the Anametrix platform, eliminating risk of data loss or breach of
integrity. The Anametrix Plug-in for Excel enables marketers to
compare performance across channel, product and geography, and
against goals and budget to make more meaningful decisions. It allows
them to easily account for offline data, while offering finance
organizations more accountable measurements, including year-over-year
comparisons and budgeting.
*Schedule button saves marketers time and enables collaboration by
refreshing the data from Anametrix on specified intervals; publishing
the reports to .xls, .pdf and other formats; and emailing the results
to select colleagues. Reports can be automatically refreshed and
emailed to recipients with complete security and automation.
*By increasing visibility into multichannel marketing data, the Anametrix
Plug-in for Excel helps B2C CMOs and marketers demonstrate and increase
their ROMI by improving campaign effectiveness, lowering customer
acquisition costs, expanding lifetime value and uncovering new revenue
*Pricing for the Anametrix platform is based on the number of data sources
being connected. Pricing plans include unlimited users to ensure universal
access for all marketers and executives. The new Anametrix Plug-in for
Excel is included at no additional fee to clients and is available
*Anametrix is completely cloud-based. Users can access their marketing data
in real time through an in-browser UI, Microsoft Excel, or any iOS,
Android or Blackberry mobile device. There is no software to install or
Pelin Thorogood, Anametrix’s CEO
“The Anametrix digital-analytics platform was designed by marketers for
marketers. We know marketers use Excel, so, rather than trying to force
customers to use only the Anametrix interface, our new Anametrix Plug-in for
Excel delivers bi-directional data access between Anametrix and Excel.
Optimizing ROMI with real-time business insights just got easier.”
Andrew Edwards, CEO of Technology Leaders and Co-Founder of the Digital
“Excel has long been a favorite of the marketing data analyst, and for good
reason. It provides a great deal of power to a very widely distributed user
base. With Anametrix supplying rich data to Excel through its new plug-in,
that power only gets compounded, and Anametrix wins new visibility to users
who want a familiar interface.”
Anametrix transforms marketing with digital analytics. We collect, analyze,
and make sense out of data across all channels in real time to enable
marketers to discover new truths about customers, prospects, and the market at
large. Anametrix delivers 360-degree visibility into business data to uncover
new trends and hidden correlations, explore new relationships, and deliver a
bigger and more predictable impact on revenue. Founded in 2010 by the
trailblazing web analytics team behind WebSideStory, Anametrix has
headquarters in San Diego, Calif. For more information, visit
www.anametrix.com, Twitter, LinkedIn, Facebook, Google+ and our blog.
Anametrix is a trademark of Anametrix. Other company and product names are
trademarks of their respective owners.
Elizabeth Barron, 619-786-8032 ext. 5
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