Mediastation: Small UK company has an important role in American Airlines re-brand

  Mediastation: Small UK company has an important role in American Airlines

Business Wire

LONDON -- January 24, 2013

One of the most high profile brands in the US, American Airlines, last week
launched its first re-brand for 40 years in Dallas Texas and chose a small UK
creative agency, Mediastation, based in Guildford, Surrey, to help them.

Mediastation produced imagery for brochures, posters, interactive online, 3D
cinemas and touchscreens. However, one of the most challenging requirements
was a video featuring American Airlines’ new 777-300 flagship aircraft. The
video needed to show it in service and painted in the new livery, long before
the plane was ready to be filmed. Mediastation used state-of-the-art computer
graphics to bring the aircraft to life and 'virtually' put it in-service. The
resulting film was sent to 65 million of American Airlines’ customers and was
the vehicle used to present the re-brand to the world.

The re-brand was organised by American Airline's team of Marketing Strategists
headed up by Alice Curry, Managing Director, Advertising, Promotions, and
Product Marketing. She explained why American chose Mediastation to help
bolster the creative resources. “This was the launch of the New American
brand. The CGI material for our flagship aircraft formed the basis of our
online brand reveal. It was therefore important that we used the best creative
team we could find, wherever they happened to be based. The end result gives
me goose bumps every time I watch it.”

Mediastation’s worldwide reputation for quality, speed of response, value for
money and innovation has grown very quickly over the last 12 months and
resulted in a 200% growth in revenue in 2012 with the same predicted for 2013.
In addition to being fast tracked to become a key supplier for American
Airlines Mediastation’s clients have included Intel, Disney, Royal Bank of
Canada, Panasonic, Reuters and they even created the Wizarding World of Harry
Potter TV Commercial that uses CGI to make it feel like viewers are actually
riding a broomstick through Hogwarts with Harry himself.

BAE Systems are also major clients and Keith Jackson their Exhibitions &
Events manager recently said of the company; “The secret is out, Mediastation
are quite simply, one of the best little creative teams in the world.”

Doug Fidler, Mediastation’s Chief Creative Officer said, “We’re working with
some of the most respected and high profile brands in the world today but we
still felt very excited to be involved with the rebrand of such an iconic
brand as American Airlines. We’re delighted that they’re so happy with the end
result. ”

Lord Green, UK Minister of State for Trade and Investment said:

"This is an excellent result which shows that small, innovative UK companies
can compete on the world stage at the very highest level. The UK's design
sector is highly professional and results-focused, with a strong track record
in delivering design-based services to national and international commercial
partners. This sector is mature and experienced and has a professional
infrastructure that supports and nurtures a very high level of creativity."

Mediastation’s Chairman, Chris Searson concluded: “Mediastation strive to not
only push the boundaries creatively but also really understand the business
need. There are some very exciting times ahead for the company.”


Notes to Editors

Mediastation are one of the UK's top production companies. They work for some
of the world's premium brands and top agencies.

Mediastation have won a number of awards including:

  *Addy Award - Best of Show winner - for The Wizarding World of Harry Potter
  *Two Webby Awards 'The People's Choice' and 'Best Web experience' 2012 for
    The Wizarding World of Harry Potter online experience.
  *Golden Camera Award for "Nothing Comes Close"
  *Gold Camera Award for Special FX

Services offered: Commercials & Advertising, Corporate Communications, 3D
Animation and Visualisation, Photo-Realistic CGI, Character Design &
Animation, Stereoscopic 3D Production, Animation & Motion Graphics, Gesture
Controlled Experiences, Exhibitions, Conferences & Events, Experiential
Applications, Touchscreen Applications, Stage Show Graphics, 4D Ride /
Experience Films, Interactive Digital Signage, Online Experiences,
Presentations, E-Learning, Augmented Reality, Mobile / App Development, Game
Development, Bespoke Software Creation

Mediastation are based in Guildford, Surrey, England.


Anne Cantelo
T: 020 7025 8030
M: 07789 905304
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