Le Méridien Takes Off: Nine New Hotels Slated to Open in Next 12 Months

  Le Méridien Takes Off: Nine New Hotels Slated to Open in Next 12 Months

   Significant growth spurred by Le Méridien brand transformation and deal
      signing momentum in both established and emerging markets globally

Business Wire

NEW YORK -- January 24, 2013

Le Méridien Hotels & Resorts today announced a significant growth pipeline
with nine new hotels expected to open within the next 12 months. Since its
2005 acquisition by Starwood Hotels & Resorts (NYSE: HOT), both Starwood and
its hotel ownership groups have transformed Le Méridien into a contemporary,
design-led lifestyle brand. Le Méridien, which at the time of its purchase
offered a strong international complement to Starwood’s then primarily North
American holdings, continues to provide opportunities for new deal signings
and conversions in both emerging and established markets, respectively.

Le Meridien Zhengzhou opening May 2013.

Le Meridien Zhengzhou opening May 2013.

“Starwood is seeing increased interest in Le Méridien among owners, especially
around conversions,” said Simon Turner, President of Global Development,
Starwood Hotels & Resorts. “Le Méridien is benefiting from growing brand
recognition and deal signing momentum around the world, and the brand’s
long-established global presence remains a competitive advantage.”

Over the past seven years, Le Méridien has undergone a full transformation,
including a comprehensive portfolio review as well as a re-development of its
brand strategy, marketing approach and service culture training. With the
strongest portfolio and performance levels in the brand’s history, Le Méridien
has had more new hotel deals signed in the past year than in the previous four
years combined.

“Le Méridien has soared under Starwood, with a new design perspective and
truly unique positioning that helps guests unlock their destination through
culture and cuisine,” said Brian Povinelli, Global Brand Leader, Le Méridien
and Westin Hotels. “After significant investment and consolidation, Le
Méridien boasts its best portfolio ever, and this will be a milestone year for
us as we welcome an unprecedented number of new hotels into our ever-growing
family.”

Le Méridien will open nine new hotels in the next 12 months, including:

Le Méridien Bali Jimbaran – January 31, 2013 – Located on Bali’s south-western
coast, Le Méridien Bali Jimbaran overlooks the Jimbaran Bay and its well-known
fishing village. Featuring a large-scale lagoon with direct access from some
guestrooms, the hotel also offers several signature bar and restaurant
experiences, as well as an ice cream shop; 118 guest rooms, including rooftop
penthouses and villas with private plunge pools; modern fitness center; and
glass chapel with stunning views over the island.

Le Méridien Atlanta Perimeter – February 21, 2013 –  Following a multi-million
dollar, 18-month renovation, Le Méridien Atlanta Perimeter will open this year
in the heart of Dunwoody. Just minutes from downtown Atlanta and adjacent to
the Perimeter Mall, the hotel will feature 275 oversized guest rooms and
suites, a ground floor bar and restaurant with outdoor seating, fitness
center, pool, and state-of-the-art meeting space.

Le Méridien Zhengzhou (China)  – May 2013 – Centrally located in the
progressive capital of Henan Province, Le Meridien Zhengzhou offers a
sophisticated gateway to the city. Chinese, Japanese, and European specialties
are served in modern restaurants with private rooms, complemented by a
designated wine room, a cocktail bar, and a coffee hub. The 350 spacious guest
rooms and suites feature contemporary art elements with a local touch, as well
as modern furniture and the inviting Le Méridien bed. The contemporary
bathroom comprises a deep French-style bathtub and a rainforest showerhead.

Le Méridien Saigon (Ho Chi Minh City, Vietnam) – June 2013 – Situated beside
the Saigon River and close to various entertainment and commercial areas, Le
Méridien Saigon is an ideal base for exploring the local culture and
community. For a relaxing escape from business or sightseeing, Explore Spa
offers guests a range of treatments to calm the body and mind. The 350 modern
guest rooms and suites boast river views, while sleek contemporary furnishings
offer a restful retreat or serene productivity.

Le Méridien Dhaka (Bangladesh) – July 2013 – Adjacent to the stock exchange,
Le Méridien Dhaka provides new perspectives of the city for business and
leisure travelers alike. The hotel is conveniently located between the central
business district and Shahjalal International Airport (DAC). A revitalizing
massage in the spa awaits at the end of a long day, or one can work off stress
in the state-of-the-art fitness center. Each of the 300 guest rooms and suites
is complete with indulgent amenities and a palette of warm tones that create
an inviting ambience.

Le Méridien Cairo Airport – September 2013 – Le Méridien Cairo Airport will be
located at Terminal 3, making it the only hotel with direct access to Cairo
International Airport terminals. The hotel features 350 guest rooms, a 24-hour
restaurant, specialty restaurant, coffee bar, lobby bar, lounge, fitness
center, and swimming pool. A business center, ballroom, and six meeting rooms
totaling approximately 750 square meters of meeting space provide ample room
for a variety of business functions.

Le Méridien Jiaonan Resort (Qingdao, China) – October 2013 – Discover the
“Switzerland of the Orient” at Le Méridien Jiaonan Resort. A captivating
garden city located at the foot of Mount Laoshan, Qingdao is nestled on the
shore of the Yellow Sea in China’s Shandong Province. Situated on the city’s
longest beach, the resort is located just two kilometers from the Jiaonan
County government, less than five kilometers from Orient (Qingdao) Golf &
Country Club, and just 30 minutes from the Qingdao Liuting International
Airport (TAO).

Le Méridien Mahabaleshwar Resort & Spa (India) – October 2013 – Meaning “God
of Great Power” in Sanskrit, small and picturesque Mahabaleshwar is a hill
station situated in the Indian state of Maharashtra. Surrounded by rare
evergreen forests in the Western Ghats, Le Méridien Mahabaleshwar Resort & Spa
offers guests an atmosphere of luxurious relaxation. Located near the city
center on Satara Road, the resort is 90 minutes from the Pune International
Airport.

Le Méridien Chicago – Oakbrook Center – January 2014 – Located in Greater
Chicago, directly adjacent to Oakbrook Center, one of the most prestigious
shopping destinations in the United States, Le Méridien Chicago – Oakbrook
Center is set to undergo a $20 million transformation prior to its 2014 debut.
The hotel will feature 172 guest rooms and suites, fitness center, ninth floor
bar, restaurant and meeting spaces, and a rooftop terrace.

All new hotels will feature the Le Méridien Hub™ experience, which
re-interprets the traditional lobby into a social gathering place for creative
people to converse, debate, and exchange. Le Méridien Hub offers both guests
and locals a creative atmosphere where contemporary, curated artwork sets the
environment. Le Méridien Hub further builds on the brand’s award-winning
arrival experience and coffee culture, curated by Le Méridien brand’s Cultural
Curator Jérôme Sans. Le Méridien arrival consists of four elements:
large-scale artwork in high impact areas to reset the mind and stimulate
dialogue and curiosity; the sensory experience, illustrated through Le
Méridien signature scent, sound and use of light, creating a unique and
distinctive atmosphere; UNLOCK ART™ programme, featuring LM100 ™ artist
designed key card collections that not only offer access to the guestroom but
also to Le Méridien affiliated contemporary cultural centers in the city; and
a 24-hour soundtrack curated by Sans.

About Le Méridien Hotels & Resorts

Le Méridien, the Paris-born hotel brand currently represented by 100
properties in more than 40 countries, was acquired by Starwood Hotels &
Resorts Worldwide, Inc. (NYSE: HOT) in November 2005. With over 80 of its
properties located in Europe, Africa, the Middle East, and Asia-Pacific, Le
Méridien provided a strong international complement to Starwood’s then
primarily North American holdings at the time of purchase. Since then, Le
Méridien has gone through a brand re-launch, which included a large scale
hotels product consolidation as well as redefining its brand strategy. By
appointing a full-time Cultural Curator – French arts-provocateur Jérôme Sans
– Le Méridien transformed numerous guest touch points, thus bringing unique
and interactive experiences to its guests. Plans call for dynamic expansion of
Le Méridien Hotels and Resorts within the next five years, concentrating on
markets in Asia-Pacific and the Americas. Le Méridien recently opened new
hotels in Istanbul, Oran (Algeria), Arlington (Virginia, USA), Coimbatore
(India), Koh Samui (Thailand), and Taipei, and will open in the next 12 months
in Bali, Atlanta, Chicago, Zhengzhou (China), Mahabaleshwar (India), Ho Chi
Minh City (Vietnam), Cairo (Egypt), Qingdao (China), and Dhaka (Bangladesh).
For more information, please visit www.lemeridien.com or
facebook.com/lemeridien.

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