Announcing the Launch of The Peebler Group

  Announcing the Launch of The Peebler Group

 Houston-based consultancy, founded by energy industry leader Bob Peebler, to
provide strategic advisement to both E&P technology and services companies and
                             private equity firms

Business Wire

HOUSTON -- January 24, 2013

Emerging technology and services companies working to solve today’s most
pressing energy exploration and production challenges, and private equity
groups engaged in funding these companies, now have a new resource at their
disposal – The Peebler Group. Bob Peebler, a prominent and well-known leader
in the energy industry, announced yesterday the launch of the strategic
management consultancy.

The Peebler Group (www.thepeeblergroup.com) will begin immediate engagement
with growth-oriented energy technology and services companies, at times also
working with a range of private equity firms with interest in energy
investments and with whom The Peebler Group maintains strong relationships.
Bob Peebler indicates that companies demonstrating the greatest potential for
innovation and growth are highest on the radar, even if they currently
struggle with significant obstacles that impede growth and productivity.

“The Peebler Group was formed as a small industry-focused alternative to
larger conventional consulting companies that often don’t have the industry
experience and the fit-for-purpose resources to work with management and
owners/investors. Engaging one-on-one with a client’s management team, we help
implement a quick and cost-effective solution, maximizing their growth and
financial objectives,” Peebler noted. “Our target clients often face unique
challenges related to the diffusion of technology and gaining traction with
new technology and services, or the company has not made the needed changes to
move successfully from its start-up days to a more professionally run
business.”

Peebler also points out that “there are times when companies need to step back
and revisit their strategy and business plans to make sure that they are
maximizing their probability of success. Our mission is to partner with
executive management to provide an outsider’s perspective and help them with
the needed analysis and ideas to assure business success.”

In addition to executive management advisement, The Peebler Group will also
serve as a nexus between companies and equity investment firms to establish
mutually beneficial solutions to both the company’s and the investors’ needs.
As Peebler notes, finding the right investment match is crucial for both
parties as “getting it wrong results in everyone losing.”

“Acting as a third-party resource between client companies and private equity
groups is a value-add on both sides of the coin,” he continued. “I’ve seen
cases where either the company or the investment group wasn’t the right fit,
and a promising relationship goes flat based on gaps in research and
inaccurate or unrealistic projections. The Peebler Group is equipped to
provide firm and accurate analytic advisement to investors, while
simultaneously counseling client companies on ways to improve and enhance
areas of the business that meet investor expectations.”

The Peebler Group leverages a wide range of expertise and resources through
its pool of affiliated principal consultants, thought partners, and strategy
consulting firms. “The right people and expertise will be brought in at the
right time to achieve superior results without incurring the costly overhead
associated with large consulting companies,” Peebler notes. A complete list of
these resources can be found at www.thepeeblergroup.com/about/team.html.

Peebler is a 40-year veteran of the energy industry, including nearly 20 years
as Chief Executive Officer with publicly traded companies, including Landmark
Graphics (a wholly owned subsidiary of Halliburton) and ION Geophysical
Corporation. Last month he retired as Executive Chairman of ION after serving
the company for nine years as both CEO and chairman. Peebler will continue to
advise ION and its Board of Directors as a management consultant.

Bob Peebler has garnered references from a variety of leading consultants and
industry leaders, including the following:

Geoffrey Moore, author and managing director, Geoffrey Moore Consulting notes:
“There are few people in the world that can stand at the intersection of
technology, management consulting, and energy and claim expertise in all
three. Bob Peebler is one of them. His intelligence, integrity, and good humor
make him a superb advisor, and he has the imagination to take on the toughest
challenges. I’d be hard pressed to recommend anyone better.”

Steve Farris, Chairman & CEO, Apache Corporation comments: “Bob Peebler’s
vision and instincts as to where technology is heading and how to capitalize
on those trends is highly regarded within the E&P world. He is highly
respected by both E&P companies and the investor community for his ability to
identify technologies and companies that represent true innovation and growth
potential.”

L.E. Simmons, President, SCF Partners says: “I have known and worked with Bob
Peebler for nearly 25 years. I have seen him execute visionary strategies in a
manner few people could replicate. He envisions future trends, knows how to
pick the technology then turns it into a business. It is the last part that is
unique and provides the greatest value-add. I have the highest respect for his
integrity and ability to succeed.”

About The Peebler Group

Founded by energy industry leader Bob Peebler, The Peebler Group provides
strategic consulting to technology and services companies focused on upstream
oil & gas. The company offers specific consulting in areas of executive
management, E&P technology and services, and international business
development. The Peebler Group furthermore serves as an advisory nexus between
client companies and private equity/venture capital resources to help achieve
optimal “right fit” investment partnerships. To learn more, visit
www.thepeeblergroup.com.

Contact:

For The Peebler Group
Media contact:
Kelly Kline, +1 281 435 5513
kelly@k2kreative.com