Alma Media Oyj : Responsible Summer Job 2013 challenges employers to recruit young people

 Alma Media Oyj : Responsible Summer Job 2013 challenges employers to recruit
                                 young people

Alma Media Corporation Press Release 24 January 2013, 7:00 (EET)

RESPONSIBLE SUMMER JOB 2013 CHALLENGES EMPLOYERS TO RECRUIT YOUNG PEOPLE

The nation-wide campaign promotes young people's entry into working life

The Responsible Summer Job 2013 campaign challenges employers to offer young
people more and better summer jobs and to take Finnish summer employment to a
whole new level. The campaign, run by the Finnish Children and Youth
Foundation (FCYF) reminds employers that a summer job is a valuable
opportunity for a young person to get prepared for working life. A summer job
is an important first encounter between an employer and a future employee. For
the employer, summer work is an excellent opportunity to make a positive first
impression, identify future top experts and teach the new generation of
employees the skills they need for working life. The campaign, now being
organised for the third time, gets underway on 25 January 2013 and ends in
August 2013, when an award is given to the most responsible summer employer.

Economic changes reflect strongly in young people's employment

By the year 2020, Finland will need 150,000 new employees. At the same time, a
large number of young people remains unemployed, and extensive layoffs predict
hard times for young jobseekers. In November 2012, the unemployment rate for
young people aged 15-24 was 15.5%. As the number of work opportunities
decreases, young people have fewer opportunities to practice basic skills
required for work, and they run a greater risk of being excluded from working
life for good.

"Lessons learned at home and in school are not enough to prepare young people
for working life. A summer job is an extraordinarily important step for a
young person on the journey to adulthood and working life. Having enough
high-quality summer jobs for young people benefits everyone, because competent
young people are the key to wellbeing in society now and in the future," says
Antti Järventaus, Development Manager at the Finnish Children and Youth
Foundation.

Campaign offers ideas and support for employers

The Responsible Summer Job 2013 campaign supports employers in building up
their employer image and in encountering youth. All employers that are
interested in developing a responsible Finnish summer job culture are welcome
to take part in the campaign. The campaign will highlight the principles of a
good summer job, through which both the summer employee and employer stand to
benefit more from the experience. Employers can register to participate in the
campaign at www.nuori.fi/kesaduuni/ilmoittaudu (in Finnish)

The jobseeking service Monster.fi, which is part of the Alma Media
Corporation, offers employers participating in the campaign the possibility to
publish their own summer job advertisements at Monster.fi free of charge. The
main partners in the campaign are Alma Media, Sonera and Monster.fi. The
project is supported by a group of companies as well as student, trade and
economic life organisations. The protector of the campaign is Karsten Slotte,
President and CEO of Fazer.

More information

Riikka Poukka, Corporate Responsibility Manager, Alma Media Corporation, tel.
+358 50 575 8217

Antti Järventaus, Development Manager, the Finnish Children and Youth
Foundation, tel. +358 50 364 6410

Terhi Huttunen, Employer Branding Manager, Sonera Oyj, tel. +358 400 904 883

Maria Soini, Marketing Manager, Monster.fi, tel. +358 10 665 2723

Campaign website: www.nuori.fi/kesaduuni (in Finnish)

Alma Media in brief

Alma Media is a continually renewing media company whose better-known brands
include Aamulehti, Iltalehti, Kauppalehti and Etuovi.com. Alma Media employs
around 3,000 professionals. Net sales amounted to EUR 316.2 million in 2011,
and operating profit was 13.3 per cent of net sales. Alma Media's shares
(ALN1V) are listed on the Helsinki Stock Exchange of the NASDAQ OMX. Read more
at www.almamedia.fi

Partners in cooperation

In addition to the Finnish Children and Youth Foundation and the corporate
partners, the campaign is being carried out by an extensive group of players
who are united by their interest in matters related to young people's working
life. The organisations involved are the Confederation of Finnish Industries
(EK), the Economic Information Office (TAT), The Finnish Association for Human
Resource Management - HENRY ry, ProCom - the Finnish Association of
Communications Professionals, The Association for Finnish Work and the Finnish
Confederation of Professionals STTK. Young people are represented by The
National Union of University Students in Finland (SYL), The Union of Students
in Finnish Universities of Applied Sciences - SAMOK and the SAKKI organisation
for students in vocational training. The campaign is also being supported by
Fazer, ISS Palvelut and YIT.

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